Use magical May holidays for book promotion

The magical month of May offers authors several occasions they might relate to more than other people would – Short Story Month, Mother Goose Day, and Limerick Day, to name a few.

But the fifth month of the year also features an interesting selection of holidays and occasions that are perfect for other types of special interests, too. Whether you or your readers enjoy salads – it’s National Salad Month! – or have a thing about lumpy rugs, you’ll be able to find a special holiday in May that resonates.

With an open mind and a little creativity, you’ll be able to take advantage of these fun special days and occasions in May for book promotion.

How to use these fun occasions

Let’s look at a couple of special days in May and how they might help you bring more attention to your books.

May 2 is “Brothers and Sisters Day.” Does your book involve siblings or sibling relationships? Use this as a conversation-starter on social media. For example, sometimes the people we think of as our brothers or sisters aren’t related to us by blood, are they? Ask readers about both their birth and non-birth-related siblings.
“Love a Tree Day” on May 16 presents an opportunity to talk about the importance of nature in our lives. It’s a no-brainer for the author of the best-selling The Hidden Life of Trees, but you don’t have to write about trees to leverage this one. Blog or post on social media about your relationship with trees and nature at large. Create and share a social media image for the holiday, asking followers about their favorite trees (I’m a fan of Gingkos).
Who among us doesn’t pick up a lucky penny when they spot one? “Lucky Penny Day” on May 23 is for all of us who just can’t resist. You can take this in so many directions. Blog about “luck” – does it just happen, or do we create it for ourselves? Post a photo of your lucky penny collection on Facebook and ask friends to do the same in a comment. Ask social media followers to tell you why they collect them or about the luckiest thing that has happened to them.

If you need to, brainstorm with a friend about how to use these holidays or events to your advantage. Open your mind to the possibilities and have fun with them.

[novashare_tweet tweet=”With an open mind and a little creativity, you’ll be able to take advantage of these fun special days and occasions in May for book promotion. ” hide_hashtags=”true”]