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On the American Society of Journalists and Authors (ASJA) blog "The Word" this week, member Gerry Souter writes about his experience with the publicists he hired to promote his fiftieth (!) book. The short version of the story is that they all lived happily ever after. Souter and his publicity firm worked together as a team -- he wrote the media relations tools while they made important connections on his behalf. They achieved what they wanted to. There isn't always a happy ending to these stories, though, as many of you know. But Souter did enough research to feel confident that the firm he hired could do what he wanted it to do -- and that the chemistry was right.