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1.0Build Book Buzzhttps://sandra.oddjar.comSandra Beckwithhttps://sandra.oddjar.com/author/sandrab/Buying your way to a best-seller: Legit or scam? - Build Book Buzzrich600338<blockquote class="wp-embedded-content" data-secret="1yM117NhvV"><a href="https://sandra.oddjar.com/buying-your-way-to-a-best-seller/">Buying your way to a best-seller: Legit or scam?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://sandra.oddjar.com/buying-your-way-to-a-best-seller/embed/#?secret=1yM117NhvV" width="600" height="338" title="“Buying your way to a best-seller: Legit or scam?” — Build Book Buzz" data-secret="1yM117NhvV" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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My favorite newspaper, The Wall Street Journal, ran a fascinating article recently on how some authors are buying their way to best-seller lists. "Getting to the Top"* by Jeffrey Trachtenberg details how several business book authors contracted with ResultSource to get their books on best-seller lists published by the Journal and The New York Times. The authors give ResultSource money to buy thousands of books in a very short period of time from retailers that include Amazon.com. The sudden artificially-created volume can land the book on a best-seller list for a week, after which sales typically fall off because there isn't any real, organic demand for the book.