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1.0Build Book Buzzhttps://sandra.oddjar.comSandra Beckwithhttps://sandra.oddjar.com/author/sandrab/Using op-eds for book promotion - Build Book Buzzrich600338<blockquote class="wp-embedded-content" data-secret="gUkINMDKp6"><a href="https://sandra.oddjar.com/using-op-eds-for-book-promotion/">Using op-eds for book promotion</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://sandra.oddjar.com/using-op-eds-for-book-promotion/embed/#?secret=gUkINMDKp6" width="600" height="338" title="“Using op-eds for book promotion” — Build Book Buzz" data-secret="gUkINMDKp6" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://buildbookbuzz.com/wp-content/uploads/2012/07/MABsteps-185x300.jpg185300Op-eds -- those opinionated essays that run on a newspaper's opinion page alongside the letters to the editor -- can offer powerful book promotion opportunities for authors willing to take an authoritative stand on a current news topic. Today's New York Times offers an example of how to do this -- and do it well. Michael Black, a retired police officer and the author of I Am Not a Cop (with actor Richard Belzer) and Sacrificial Offerings, probably didn't write "I Carried a Gun, and It Was Heavy" to get exposure for his books, which were mentioned in his writer credit at the end of the piece. He had something important to say about gun control as it relates to the Aurora, Colo. tragedy. And, because he's an excellent writer, he could express his views in a compelling way in a major daily newspaper.