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1.0Build Book Buzzhttps://sandra.oddjar.comSandra Beckwithhttps://sandra.oddjar.com/author/sandrab/Would you buy a book review? - Build Book Buzzrich600338<blockquote class="wp-embedded-content" data-secret="EGfyWTz7CO"><a href="https://sandra.oddjar.com/would-you-buy-a-book-review/">Would you buy a book review?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://sandra.oddjar.com/would-you-buy-a-book-review/embed/#?secret=EGfyWTz7CO" width="600" height="338" title="“Would you buy a book review?” — Build Book Buzz" data-secret="EGfyWTz7CO" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://buildbookbuzz.com/wp-content/uploads/2012/08/Todd_Rutherford1-261x300.png261300Did you read The New York Times article about paid book reviews this week? "The Best Book Reviews Money Can Buy" explained how book marketing entrepreneur Todd Rutherford netted as much as $28,000 a month selling book reviews to authors. Rutherford -- and his clients -- knew that the average consumer is influenced by reviews, but isn't sophisticated enough to realize that those reviews can be bought and sold. Rutherford is one smart dude, isn't he?