One of the easiest ways to promote your book is to link it to events, seasonal occasions, and holidays.<\/p>\n

You’ve probably noticed how many businesses use some sort of “back to school” advertising and promotion angle in August and September. You’ll see many doing the same thing with Halloween next month.<\/p>\n

You can do this with your book just as easily as they can with their products. It just takes a little imagination.<\/p>\n

A long list of fun, quirky holidays helps, too. That’s why I’ve listed what’s coming up for October here.<\/p>\n

October book promotion\u00a0possibilities<\/h2>\n

If you can link your book to any of them, write and send a press release or tip sheet<\/a>, write a blog post, create an image to share on social media<\/a>, or pitch a story idea<\/a>. All you need is a logical and appropriate link to one of these fun holidays listed below.<\/p>\n

For example, if you’re a cookbook author, use October 1, “National Homemade Cookies Day,” as a reason to share cookie recipes from your book. Does your book address the evils of bullying? October 5, “Do Something Nice Day,” provides an opportunity to offer advice on how to prevent or stop bullying. Scan the list for a good fit for your book and have fun with it.<\/p>\n

Here are some special days in October to get you thinking. Get\u00a0more daily, weekly, and monthly holidays for October at Holiday Insights<\/a>.<\/p>\n

\n
• October 1 National Homemade Cookies Day<\/li>\n
• October 1 World Vegetarian Day<\/li>\n
• October\u00a02 National Custodial Worker Day<\/li>\n
• October\u00a03 Techies Day<\/li>\n
• October 5 Do Something Nice Day<\/li>\n
• October 5 World Teacher’s Day<\/li>\n
• October\u00a07 International Frugal Fun Day<\/li>\n
• October\u00a09 Leif Erikson Day<\/li>\n
• October 9 Moldy Cheese Day<\/li>\n
• October 12 Cookbook Launch Day<\/li>\n
• October\u00a013 International Skeptics Day<\/li>\n
• October\u00a016 Dictionary Day<\/li>\n
• October\u00a017 Wear Something Gaudy Day<\/li>\n
• October\u00a019 Evaluate Your Life Day<\/li>\n
• October\u00a022 Mother-In-Law Day – fourth Sunday in October<\/li>\n
• October\u00a024 United Nations Day<\/li>\n
• October\u00a027 National Tell a Story Day in the U.K.<\/li>\n
• October\u00a028 Make a Difference Day<\/li>\n
• October\u00a029 Hermit Day<\/li>\n<\/ul>\n

  Don’t be discouraged if none of these or the other October special days are a good fit for your book. You can still look ahead to November and December<\/a> for inspiration.<\/p>\n

  You can always create your own holiday, too. Think about the potential with that!<\/p>\n

  Indie Author Day is October 14 this year<\/h2>\n

  Also, while it doesn’t fit in with the “quirky holiday” list, you’ll want to consider participating in Indie Author Day at libraries nationwide on October 14, 2017. Get information on how to get involved locally at the Indie Author Day website<\/a>.<\/p>\n

  Have you been able to connect your book to any kind of holiday or special day and use it to get more exposure for your book? Tell us about it in a comment.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

  <\/a><\/p>\n

  One of the easiest ways to promote your book is to link it to events, seasonal occasions, and holidays.<\/p>\n

  You’ve probably noticed how many businesses use some sort of “back to school” advertising and promotion angle in August and September. You’ll see many doing the same thing with Halloween next month.<\/p>\n

  You can do this with your book just as easily as they can with their products. It just takes a little imagination.<\/p>\n

  A long list of fun, quirky holidays helps, too. That’s why I’ve listed what’s coming up for October here.<\/p>\n","protected":false},"author":4,"featured_media":19902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,20,11],"tags":[35,890,163,753,754],"class_list":["post-10006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-publicity","category-news","category-tactics","tag-book-promotion","tag-book-promotion-possibilities","tag-book-publicity-2","tag-holiday-insights","tag-quirky-holidays"],"yoast_head":"\n