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{"id":10111,"date":"2017-10-25T08:00:37","date_gmt":"2017-10-25T12:00:37","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=10111"},"modified":"2023-12-07T21:36:29","modified_gmt":"2023-12-07T21:36:29","slug":"book-preorder-campaign","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/book-preorder-campaign\/","title":{"rendered":"How to run a successful book preorder campaign"},"content":{"rendered":"

Our guest blogger today,\u00a0Diana Urban<\/a>, is the industry marketing manager at BookBub, where she manages the BookBub Partners Blog<\/a>. She was previously the head of conversion marketing at HubSpot, and is an expert in inbound marketing, content marketing, and lead generation. Diana is also the author of three young adult thrillers, and is writing her fourth novel. Follow her on Twitter at @DianaUrban<\/a>. <\/em><\/p>\n

(Editor’s note: I highly recommend subscribing to BookBub’s Partners blog<\/a> — use the email form in the upper right to get it delivered to your inbox.)<\/em><\/p>\n

How to run a successful book preorder campaign<\/h2>\n

By Diana Urban<\/h3>\n

Making a book available for preorder can be a great way to build buzz and drive word-of-mouth sales for an upcoming release. It can also help you hit a bestseller list, since many retailers count preorder sales as release day sales.<\/p>\n

But driving sales for a book that isn\u2019t immediately available to read can be a challenging task. To help you brainstorm how to convince readers to buy early, we\u2019ve put together a list of ideas for running a successful book preorder campaign. I hope these strategies implemented by fellow authors can give you some inspiration!<\/p>\n

\"book<\/a><\/h2>\n

1. Run a BookBub Preorder Alert.<\/h2>\n

One of the easiest ways to let your fans know that you have a book up for preorder is to send a BookBub Preorder Alert<\/a>. This is a dedicated email announcing your book\u2019s availability, with retailer links to the preorder. Only your BookBub followers receive these emails, so they\u2019re highly targeted and cost-effective (at only $0.02 per eligible follower). When Carrie Ann Ryan sent a Preorder Alert for Inked Expressions<\/a>\"\" <\/em>to her 12,000 followers (at a cost of $225), she sold about 350 copies and generated at least $1,200 in revenue.<\/p>\n

\"book<\/a><\/h2>\n

2. Add a link to the preorder in an already-published book.<\/h2>\n

By linking to the preorder in the back of a previously published book, readers will be able to order the new book right after they finish reading, without having to remember to buy it later. For example, Erin McRae and Racheline Maltese linked to the preorder of Phoenix\u00a0<\/a>\"\"<\/em>in the back matter of their previous two books:<\/p>\n

\"book<\/a><\/h2>\n

3. Discount an older title and cross-promote the preorder.<\/h2>\n

Once you\u2019ve updated the back matter of a previous book, discounting that book can help attract new readers and drive preorders. After Melissa F. Miller made Irrevocable Trust<\/em> <\/a>(a sixth-in-series book) available for preorder, she updated the back matter of her box set of the first three books in the series to include a link to the preorder. Then she ran a $0.99 BookBub Featured Deal<\/a> on the box set, which went on to hit the USA Today<\/em> bestseller list. This introduced tons of new readers to the series and boosted preorder sales. You can read more about Melissa\u2019s preorder marketing strategy here<\/a>.<\/p>\n

\"book<\/a><\/h2>\n

4. Offer freebies for preordering.<\/h2>\n

Many authors offer giveaways to readers who preorder. This gives readers an extra incentive for preordering; they may need an additional nudge since they can\u2019t get the instant gratification of reading the book right away. In these promotions, readers usually need to email a copy, screenshot, or picture of their receipt to receive whatever the author is giving away. This might include:<\/p>\n