I’ve used my\u00a0business account (versus my personal account) to consistently post my weekly blog image and occasionally post an image that reminds people that I’m not a blogging robot.<\/p>\n

It’s lame.<\/p>\n

I know that.<\/p>\n

Hilary’s webinar gave me ideas\u00a0about what I could be doing differently.\u00a0One of the best “ahas!” I got from the free training was that I should view the images on my profile as a collage of photos that needs to be visually balanced.<\/p>\n

This screenshot below from my Instagram profile about a year and a half ago is a good example of what you don’t want to do — every post but one is an image with text. Most of those text images come from\u00a0 blog posts.<\/p>\n

It’s monotonous. There’s no visual variety.<\/p>\n

In order to figure out what types of images I can and should be sharing so I get both the requisite visual variety and relevant content for my Build Book Buzz brand, I needed to think about my purpose on that platform.<\/p>\n

My goal here and on every social network I use is to help authors learn how to market their books.<\/p>\n

I usually do that by providing links to helpful information online but that’s not possible with Instagram. Links are only clickable in profile descriptions and ads. So . . . I had to look at this network differently.<\/p>\n

I had to shift away from providing how-to information to supporting authors in another way.<\/p>\n

The solution is obvious by now, right?<\/p>\n

I want to share images of your books!<\/p>\n

By doing that with the full titles in the accompanying text (caption), I can bring more awareness to them.<\/p>\n

Will it rock your world? Nope. Will it help you? Who knows? Will it hurt your book. No way!<\/p>\n