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{"id":11492,"date":"2018-10-03T08:00:19","date_gmt":"2018-10-03T12:00:19","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=11492"},"modified":"2023-12-07T21:35:57","modified_gmt":"2023-12-07T21:35:57","slug":"common-book-proposal-mistakes","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/common-book-proposal-mistakes\/","title":{"rendered":"Get a publishing deal by avoiding these common book proposal mistakes"},"content":{"rendered":"

Jenna Glatzer is one of my favorite writer friends and humans. I admire her for many reasons, but one is that she’s an accomplished and successful author. Jenna <\/span>is the author or ghostwriter of more than 30 books, including Celine Dion\u2019s authorized biography<\/a>. She\u2019s written for all five of the \u201cBig Five\u201d U.S. publishers, mostly in the memoir, true crime, business leadership, and health categories. Learn more about Jenna\u00a0on her website<\/a>.\u00a0<\/span><\/em><\/p>\n

Get a publishing deal by avoiding these common book proposal mistakes<\/h2>\n

By Jenna Glatzer<\/span><\/h3>\n

Your book proposal determines your publishing fate. <\/span><\/p>\n

Write a stellar proposal about a nonfiction book concept with mass appeal and you\u2019ll have no problem landing a literary agent and getting a significant advance from a major publisher. <\/span><\/p>\n

But writers\u00a0<\/span>often\u00a0<\/span>make mistakes in a few common areas when working on this essential marketing tool.<\/span><\/p>\n

Here are seven of the most common book proposal mistakes I’ve seen and tips for fixing them.<\/p>\n

\"common<\/a><\/h2>\n

1. This book is for everybody.<\/h2>\n

Often, new writers believe their book idea is so amazing that literally everyone is going to want to read it\u2014so that\u2019s what they say. <\/span><\/p>\n

But publishers don\u2019t want to hear that. <\/span><\/p>\n

\u201cEverybody\u201d is not a target audience. <\/span><\/p>\n

In your \u201cMarket\u201d section, you must define who is most likely to read your book and why. <\/span><\/p>\n

Don\u2019t bother listing the outliers. List your core audience and any secondary audience that passes the BS test. <\/span><\/p>\n

For instance, the audience for most books about parenting a baby is pregnant women and new moms in their 20s and 30s. <\/span><\/p>\n

Will dads read it, too? Sure, some will, so they can be your secondary market. Will grandparents? No. You may get a few, but be real: if large numbers of them aren\u2019t going to spend the money on a book like this, don\u2019t mention them.<\/span><\/p>\n

2. This book is for, like, five people in Canada.<\/h2>\n

\"common<\/a>Here\u2019s the corollary to that: A writer sent me her pitch to critique, and the target market was so detailed and specific that I couldn\u2019t think of more than two people who fit all the qualities she described. (\u201cThis book is for athletic entrepreneur women in their 20s who are fashion-conscious and attend religious services regularly\u201d is an approximation of her description.) <\/span><\/p>\n

If you\u2019re aiming for a traditional publisher and bookstore sales, you need to show that your book has a sizable, proven market. Something ultra-specific, like \u201cHow to Start an A Cappella Group,\u201d is probably better suited to self-publishing.<\/span><\/p>\n

3. There\u2019s never been a book like it!<\/h2>\n

It\u2019s counterintuitive\u2014you\u2019d think publishers would love hearing that your book is going to be the first of its kind, but nope. They want new twists, but mostly on tried-and-true topics. <\/span><\/p>\n

If you say there\u2019s never been a book like this, publishers are going to question why. Does that mean there\u2019s no market for it?<\/span><\/p>\n

4. Okay, there have been books like this in 1982!<\/h2>\n

Sometimes writers try to downplay the competing books by pulling up things they think will seem outdated. <\/span><\/p>\n

And sometimes it\u2019s legitimate that the closest books on the topic came out a long time ago. <\/span><\/p>\n

That’s not good. As much as possible, you\u2019ll want to include books published in the past 10 years that are still in print, even if they\u2019re not perfect matches.<\/span><\/p>\n

5. . . . but the other books are all terrible!<\/h2>\n

You don\u2019t need to (and usually shouldn\u2019t) bash the competition. <\/span><\/p>\n

The idea of the competition section isn\u2019t to show that other books on your topic are terrible. It\u2019s just to show that yours is going to be different and\/or better in some way. <\/span><\/p>\n

It\u2019s not smart to put down successful books. For one thing, editors play musical chairs and you don\u2019t know if the editor you\u2019re submitting to had a hand in that successful book or is a big fan of the author.<\/span><\/p>\n

6. I\u2019ve been all over the media.<\/h2>\n

\"common<\/a>One problem I\u2019ve encountered with several of my memoir ghostwriting clients is media over-saturation. <\/span><\/p>\n

They were in the news at one time, and then thought, \u201cHey, I\u2019m on Oprah . . . I should probably write a book!\u201d <\/span><\/p>\n

But the problem with that is that publishers see it and presume your media time is over and your story has passed. <\/span><\/p>\n

Be strategic about the media you do before your proposal: Do one national appearance if you can, but limit anything else. <\/span><\/p>\n

You want to work on your platform for sure: social media, radio shows, public speaking, writing articles, etc., but you <\/span>don\u2019t<\/span><\/i> want to go on “The Today Show” before the book deal or give away the juiciest parts of your book before it\u2019s a book. <\/span><\/p>\n

Save all the media requests and use them in the proposal to show you will have lots of media opportunities when the book comes out.<\/span><\/p>\n

7. I haven\u2019t done jack squat in the media but I know Ellen will love me.<\/h2>\n

\"common<\/a>Conversely, you can\u2019t expect a publisher to believe that you\u2019re going to be a media smash if you\u2019ve done nothing to prove that. <\/span><\/p>\n

Everyone<\/span><\/i> thinks his or her book is a shoo-in for all the big talk shows. <\/span><\/p>\n

Nearly all of them are wrong. <\/span><\/p>\n

Rather than banking on this lottery, show a publisher that you\u2019re ready to promote your work in other ways. Have someone record you giving a presentation, doing a local TV interview, teaching a seminar, and so on. <\/span><\/p>\n

Learning how to write a killer proposal can make all the difference between a big sale and no sale at all. Good luck!<\/span><\/p>\n

Want more? Jenna teaches a course on how to write a nonfiction book proposal called <\/span><\/i>“<\/span>Your BIG Book Deal: How To Sell Your Book to a Major Publisher.” I’ve taken it — I even provided a testimonial — and highly recommend it.\u00a0<\/span><\/em>Get a special discount for our readers at my affiliate link for “Your BIG Book Deal<\/a>.”<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

\"Jenna<\/a>Jenna Glatzer is one of my favorite writer friends and humans. I admire her for many reasons, but one is that she’s an accomplished and successful author. Jenna <\/span>is the author or ghostwriter of more than 30 books, including Celine Dion\u2019s authorized biography<\/a>. She\u2019s written for all five of the \u201cBig Five\u201d U.S. publishers, mostly in the memoir, true crime, business leadership, and health categories. Learn more about Jenna\u00a0on her website<\/a>.\u00a0<\/span><\/em><\/p>\n

Get a publishing deal by avoiding these common book proposal mistakes<\/h2>\n

By Jenna Glatzer<\/span><\/h3>\n

Your book proposal determines your publishing fate. <\/span><\/p>\n

Write a stellar proposal about a nonfiction book concept with mass appeal and you\u2019ll have no problem landing a literary agent and getting a significant advance from a major publisher. <\/span><\/p>\n

But writers\u00a0<\/span>often\u00a0<\/span>make mistakes in a few common areas when working on this essential marketing tool.<\/span><\/p>\n

Here are seven of the most common book proposal mistakes I’ve seen and tips for fixing them.<\/p>\n","protected":false},"author":3,"featured_media":19806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[49,11],"tags":[1032,1033,1034,1035],"class_list":["post-11492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-columns","category-tactics","tag-book-proposal","tag-book-proposal-mistakes","tag-jenna-glatzer","tag-publishing-contract"],"yoast_head":"\nGet a publishing deal 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