One of my author subscribers had a similar experience last year.<\/p>\n

She added herself to the list of a young male marketer who, she quickly learned, used foul language and imagery in his emails. She wondered what to do about it.<\/p>\n

I advised her to unsubscribe from his list.<\/p>\n

Easy enough, right? Poof! The offensive content is gone.<\/p>\n

By being himself, the marketer targeting authors was appealing to someone like him \u2013 young, male, crude. He might have been doing this intentionally because those are the people he wants to work with — or he might not have even been thinking about that.<\/p>\n

Regardless, it was clear that my author friend, a baby boomer female, wasn’t his ideal reader.<\/p>\n