One thing at a time<\/h2>\n

In book marketing, that “lack of direction” also means there’s no focus. There’s so much you can do that it’s hard to know where to start — so maybe you don’t.<\/p>\n

The solution?<\/p>\n

Pick one book marketing tactic and focus on it.<\/p>\n

Learn how to do it well. Do it over and over again.<\/p>\n

Monitor what’s happening<\/h2>\n

And pay attention to what happens after you use that tactic. For example, if you’re focused on using Instagram effectively, do you have more followers? Are they more of the right followers — your target reader? Are you getting reactions to your posts?<\/p>\n

Monitor the results, or lack thereof. Be honest with yourself about the outcome, too. Is the problem that the tactic isn’t a good fit, or is it possible that you aren’t using it properly?<\/p>\n

If you’ve mastered the tactic but aren’t moving forward, it might be time to shift your focus to a different tactic.<\/p>\n

When you’re ready to try a new one, repeat the process. Learn how to do it well, making adjustments based on what you’re learning.<\/p>\n

As before, monitor what’s happening to determine if you’re making progress.<\/p>\n