{"id":12128,"date":"2019-03-20T08:00:15","date_gmt":"2019-03-20T12:00:15","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=12128"},"modified":"2023-12-07T21:35:42","modified_gmt":"2023-12-07T21:35:42","slug":"book-marketing-overwhelm-2","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/book-marketing-overwhelm-2\/","title":{"rendered":"Focus: The solution to book marketing overwhelm"},"content":{"rendered":"

While teaching an online book marketing class with an ambitious agenda recently, I tried hard not to overwhelm the authors participating. I wanted to give them information they needed, but not so much of it that they would tune out because they couldn’t process anything more.<\/p>\n

I paused about midway through the session to address my concern directly.<\/p>\n

“I realize there’s a lot to know and learn, but I don’t want you to get overwhelmed,” I admitted before explaining the secret to avoiding overwhelm.<\/p>\n

How to avoid book marketing overwhelm<\/h2>\n

I’d like to share that secret with you here.<\/p>\n

The secret to avoiding book marketing overwhelm? It’s pretty simple — just one word, in fact: Focus.<\/p>\n

Zig Ziglar expressed it so well when he said, “Lack of direction, not lack of time, is the problem. We all have 24-hour days.”<\/em><\/p>\n

\"book<\/a><\/h2>\n

One thing at a time<\/h2>\n

In book marketing, that “lack of direction” also means there’s no focus. There’s so much you can do that it’s hard to know where to start — so maybe you don’t.<\/p>\n

The solution?<\/p>\n

Pick one book marketing tactic and focus on it.<\/p>\n

Learn how to do it well. Do it over and over again.<\/p>\n

Monitor what’s happening<\/h2>\n

And pay attention to what happens after you use that tactic. For example, if you’re focused on using Instagram effectively, do you have more followers? Are they more of the right followers — your target reader? Are you getting reactions to your posts?<\/p>\n

Monitor the results, or lack thereof. Be honest with yourself about the outcome, too. Is the problem that the tactic isn’t a good fit, or is it possible that you aren’t using it properly?<\/p>\n

If you’ve mastered the tactic but aren’t moving forward, it might be time to shift your focus to a different tactic.<\/p>\n

When you’re ready to try a new one, repeat the process. Learn how to do it well, making adjustments based on what you’re learning.<\/p>\n

As before, monitor what’s happening to determine if you’re making progress.<\/p>\n

What should you focus on?<\/h2>\n

When several book marketing tactics will help you get your book in front of your ideal readers,\u00a0it’s hard to know which to focus on first.<\/p>\n

You might select one that:<\/p>\n