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{"id":12270,"date":"2019-05-22T08:00:22","date_gmt":"2019-05-22T12:00:22","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=12270"},"modified":"2023-12-07T21:35:37","modified_gmt":"2023-12-07T21:35:37","slug":"why-authors-need-a-voice-search-strategy","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/why-authors-need-a-voice-search-strategy\/","title":{"rendered":"Why authors need a voice search strategy"},"content":{"rendered":"

I attended my friend Miral Sattar\u2019s workshop on voice search at the recent American Society of Journalists and Authors (ASJA) conference in New York City and was so intrigued that I asked her to write a guest post about it for us. Miral, who offers author tech training programs, has worked in media for 15 years, most recently at <\/em>TIME Magazine where she developed and implemented the digital SEO strategy that enabled <\/em>TIME to be one of the most trafficked sites in the industry. She has lectured at Yale, NYU, CUNY, Pace, and other universities and helped numerous authors market their books. Miral has an M.S. in publishing from NYU and a B.S. from Columbia University in electrical engineering and computer science. Miral is offering you half off her latest training program from Learn Self Publishing Fast. Get the offer at the end of her article.<\/strong><\/em><\/p>\n

Why authors need a voice search strategy<\/h2>\n

By Miral Sattar<\/h3>\n

Have you ever asked Siri on your iPhone to tell you the time or set an alarm? Do you own a smart speaker, one of those voice-controlled search devices that include Amazon’s Echo and Google Home?<\/p>\n

If not, you probably know someone who does.
\n<\/strong><\/p>\n

What they all have in common is that they perform voice search through a voice assistant \u00a0on a smart speaker that you speak to.<\/p>\n

Here’s what all of that means.<\/p>\n

\"voice<\/a><\/p>\n

What is voice search?\u00a0<\/em><\/h2>\n

Voice search is speech technology that allows users to search by saying the terms rather than by typing them into a search engine.<\/p>\n

Voice search is growing in popularity and by next year, 50 percent of all searches will be done through voice.<\/p>\n

What is a voice assistant?<\/h2>\n

A voice assistant is a digital assistant that uses voice recognition, natural language processing, and speech synthesis to help users through phones and\u00a0voice recognition applications.<\/p>\n

Common voice assistants are Siri, Cortana, and Alexa. Built into smartphones and smart speakers (see below), they help with tasks that often include:<\/p>\n