\n

“My book’s been out for three weeks, but I haven’t sold nearly as many as I thought I would by now! What’s wrong?”<\/p>\n

I hear this repeatedly from authors — in person, via email, online.<\/p>\n

Somehow, many authors have been brainwashed into thinking that if they don’t sell thousands of books in the first few weeks of publication, that all is lost.<\/p>\n

It’s hopeless.<\/p>\n

They’ll never sell another book again.<\/p>\n

Discouraged and disappointed, they stop doing anything to support, market, or promote their books.<\/p>\n

They just give up.<\/p>\n

What many instructors don’t understand about books<\/h2>\n

I don’t think anyone is teaching<\/em> this, though. It’s more likely that authors are seeing that online course instructors are completely focused on how to launch a book, ignoring what comes later.<\/p>\n

This could be because many popular book marketing training programs were created by people who are internet marketers. They treat books like online products, which tend to sell the best only when they’re new. It’s that whole “scarcity” concept — “The cart is closing now!”<\/p>\n

With many digital products such as book marketing courses, you can only buy the product for a limited time.<\/p>\n

That’s hardly the case with books. I wonder if many course creators miss that point.<\/p>\n

But just because internet marketers don’t try to sell their online training programs and other digital products once they’re not “new” anymore doesn’t mean you should take that approach with your books.<\/p>\n

The long tail<\/h2>\n

<\/a>