{"id":12423,"date":"2019-07-17T08:00:20","date_gmt":"2019-07-17T12:00:20","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=12423"},"modified":"2023-12-07T21:35:33","modified_gmt":"2023-12-07T21:35:33","slug":"author-newsletter-swap","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/author-newsletter-swap\/","title":{"rendered":"How to do an author newsletter swap"},"content":{"rendered":"<pre><em>Reach more of the right readers for your book with an author newsletter swap. Here's why it's a good idea along with tips for doing one.<\/em><\/pre>\n<p style=\"font-weight: 400;\">An author newsletter swap can help you reach more of the right readers while building relationships with other authors in your genre.<\/p>\n<figure id=\"attachment_12432\" aria-describedby=\"caption-attachment-12432\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2019\/07\/Kirsten-Oliphant.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12432\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2019\/07\/Kirsten-Oliphant.jpg\" alt=\"author newsletter swap 2\" width=\"150\" height=\"150\" \/><\/a><figcaption id=\"caption-attachment-12432\" class=\"wp-caption-text\">Kirsten Oliphant<\/figcaption><\/figure>\n<p>&#8220;The value of swaps comes not just from selling books, but connecting with other authors to forge relationships, and getting in front of other readers. As a community, it helps authors network and I know my readers love my recommendations each week,&#8221; says frequent swapper and novelist Kirsten Oliphant of <a href=\"https:\/\/createifwriting.com\" target=\"_blank\" rel=\"noopener noreferrer\">createifwriting.com<\/a>.<\/p>\n<p style=\"font-weight: 400;\">With a newsletter swap, you and another author agree to promote each other\u2019s books in your email newsletters. (<a href=\"https:\/\/buildbookbuzz.com\/email-marketing-glossary-for-authors\/\" target=\"_blank\" rel=\"noopener noreferrer\">If you haven\u2019t started a newsletter yet<\/a>, this book promotion opportunity is an excellent incentive to do so.)<\/p>\n<p style=\"font-weight: 400;\">Ideally, it will help sell books, too. Whether that happens depends on several factors that include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">The strength of your swap partner\u2019s recommendation.<\/li>\n<li style=\"font-weight: 400;\">How well your book is packaged and presented.<\/li>\n<li style=\"font-weight: 400;\">How closely aligned your partner\u2019s email subscribers are with your ideal readers.<\/li>\n<li style=\"font-weight: 400;\">Whether the swap hits inboxes when recipients are looking for something to read.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">What\u2019s involved with an author newsletter swap? Let\u2019s dig into it.<\/p>\n<h2>When to do an author newsletter swap<\/h2>\n<p>There are no rules about when to do a swap, but many authors peg them to a:<\/p>\n<ul>\n<li>Book launch<\/li>\n<li>Limited time free book offer<\/li>\n<li>Limited time sale or deal price<\/li>\n<li>Need to boost sales, attention, or reviews<\/li>\n<\/ul>\n<p>They are designed to help bring attention to your book. When do you need that? Your answer might be different from someone else&#8217;s.<\/p>\n<h2>Finding authors<\/h2>\n<p style=\"font-weight: 400;\">You need <a href=\"https:\/\/buildbookbuzz.com\/what-should-i-send-to-my-author-e-mail-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">an email newsletter<\/a> to do a swap. Otherwise, it\u2019s not going to be reciprocal.<\/p>\n<p style=\"font-weight: 400;\">With a newsletter list in place, your first step is to find and approach other authors in your genre, or one that reaches the right readers for your book.<\/p>\n<p style=\"font-weight: 400;\">Where do you find them? You have several options that include services:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Your author network \u2013 people you know already, either in-person or virtually<\/li>\n<li style=\"font-weight: 400;\">Facebook and LinkedIn groups for authors, particularly groups for specific genres<\/li>\n<li style=\"font-weight: 400;\">The\u00a0<a href=\"https:\/\/www.kboards.com\/menus.php\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.kboards.com\/menus.php&amp;source=gmail&amp;ust=1563227978670000&amp;usg=AFQjCNFmaFMc6TubMyMp7XhkF4qb0cIYiA\">Kboards<\/a>\u00a0bulletin boards<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.bookboast.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.bookboast.com\/&amp;source=gmail&amp;ust=1563227978670000&amp;usg=AFQjCNGg0CTUMMfoMNqeU4ZiS05tb1Sajw\">BookBoast<\/a>\u2019s newsletter swap service (read\u00a0<a href=\"https:\/\/www.indiesunlimited.com\/2017\/02\/13\/newsletter-swapping-service-offers-authors-a-free-way-to-connect-advertise\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.indiesunlimited.com\/2017\/02\/13\/newsletter-swapping-service-offers-authors-a-free-way-to-connect-advertise\/&amp;source=gmail&amp;ust=1563227978670000&amp;usg=AFQjCNGg7X_1vtr7JrkwXg4oM_S5KFBR2Q\">R.J. Crayton\u2019s detailed article<\/a>\u00a0on how to use it)<\/li>\n<li>The <a href=\"https:\/\/authorsxp.com\/for-authors\/author-newsletter-swap\" target=\"_blank\" rel=\"noopener noreferrer\">Author XP Newsletter Swap Club<\/a><\/li>\n<li>The <a href=\"https:\/\/www.tckpublishing.com\/author-email-list-swap-application\/\" target=\"_blank\" rel=\"noopener noreferrer\">Author Email List Swap program<\/a> from TCK Publishing<\/li>\n<li><a href=\"https:\/\/storyoriginapp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">StoryOrigin.com<\/a><\/li>\n<\/ul>\n<p>I&#8217;d start with authors in your network before signing on with a service that connects you with authors you don&#8217;t know. Starting with a friend lets you work out the kinks. A friend is more likely to be understanding if something goes wrong the first time you do this.<\/p>\n<h2>Be selective with your swaps<\/h2>\n<p>As you look for authors to collaborate with, focus on finding good books to share with your subscribers. Don&#8217;t partner with just anybody because you&#8217;re dying to try this out. Be selective.<\/p>\n<figure id=\"attachment_12433\" aria-describedby=\"caption-attachment-12433\" style=\"width: 225px\" class=\"wp-caption alignright\"><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2019\/07\/Derek-Murphy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12433\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2019\/07\/Derek-Murphy-225x300.jpg\" alt=\"author newsletter swap 3\" width=\"225\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-12433\" class=\"wp-caption-text\">Derek Murphy<\/figcaption><\/figure>\n<p>&#8220;They work really well, better than most deal promo sites now, but it depends on authors building relationships with readers and not promoting garbage, so books should be vetted,&#8221; says Derek Murphy of <a href=\"https:\/\/www.creativindie.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CreativeIndie.com<\/a>, an author who has participated in several newsletter swaps.<\/p>\n<p>Don&#8217;t have time to screen books by reading them from cover to cover?<\/p>\n<p>&#8220;You may also want to check out at least a bit of the beginning of the book through the &#8216;Look inside feature&#8217; if you aren&#8217;t buying and reading it,&#8221; recommends Oliphant.<\/p>\n<p>What happens if you don&#8217;t?<\/p>\n<p>&#8220;I&#8217;ve caught a few books that were <em>not<\/em> clean that had signed up as clean to swap with my clean romance pen name. That would have broken trust with my readers, big time. You&#8217;re responsible for what you share, so do your homework,&#8221; Oliphant adds.<\/p>\n<p>[novashare_tweet tweet=&#8221;As you look for authors to collaborate with for a newsletter swap, focus on finding good books to share with your subscribers. Don&#8217;t partner with just anybody because you&#8217;re dying to try this out. Be selective.&#8221; hide_hashtags=&#8221;true&#8221;]<\/p>\n<h2>Author newsletter swap specifics<\/h2>\n<p>You want to make it as easy as possible for others to swap with you. That starts by providing easy access to book information and images.<\/p>\n<p>Online swap services (see the options above) will tell you what they need and give you a way to share it. If you&#8217;re doing this without a service, create a file of information that includes:<\/p>\n<ul>\n<li>Book cover images<\/li>\n<li>Book description<\/li>\n<li>Author bio<\/li>\n<li>Pricing (and sale dates, if relevant)<\/li>\n<li>Links to online retail sites (note that Amazon prohibits use of Amazon Associates links in email marketing)<\/li>\n<li>Links to your social media profiles (so you can be tagged by your swap partner)<\/li>\n<\/ul>\n<figure id=\"attachment_12434\" aria-describedby=\"caption-attachment-12434\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2019\/07\/Lisa-Romeo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12434\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2019\/07\/Lisa-Romeo-300x300.jpg\" alt=\"author newsletter swap 4\" width=\"200\" height=\"200\" \/><\/a><figcaption id=\"caption-attachment-12434\" class=\"wp-caption-text\">Lisa Romeo<\/figcaption><\/figure>\n<p>Lisa Romeo, author of the memoir <em><a id=\"amznPsBmLink_882042\" class=\"amzn_ps_bm_tl\" href=\"http:\/\/www.amazon.com\/Starting-Goodbye-Daughters-Memoir-after\/dp\/194385968X\/ref=as_li_bk_tl\/?tag=beckwithcommu-20&amp;linkId=340d8efc36abe778166803119f2dc2b2&amp;linkCode=ktl\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-amzn-ps-bm-keyword=\"Starting with Goodbye\" data-amzn-link-id=\"340d8efc36abe778166803119f2dc2b2\">Starting with Goodbye: A Daughter&#8217;s Memoir of Love After Loss<\/a><img loading=\"lazy\" decoding=\"async\" id=\"amznPsBmPixel_882042\" style=\"border: none !important; margin: 0px !important; padding: 0px !important; height: 0px !important; width: 0px !important;\" src=\"https:\/\/ir-na.amazon-adsystem.com\/e\/ir?source=bk&amp;t=beckwithcommu-20&amp;bm-id=default&amp;l=ktl&amp;linkId=340d8efc36abe778166803119f2dc2b2&amp;_cb=1563206447504\" alt=\"\" width=\"0\" height=\"0\" border=\"0\" \/><\/em>, recommends personalizing the package according to the other author&#8217;s needs.<\/p>\n<p>&#8220;Consider the readers of that other newsletter, and tailor a few sentences that make sense&#8211;which may not be your standard book description lines,&#8221; she says.<\/p>\n<p>Loading this into a zipped file that you share via Google Drive or Dropbox will make it easy to share.<\/p>\n<p>You&#8217;ll also need to request this information from your swap partner, so have a list detailing what you want saved on your computer for easy access when emailing the author.<\/p>\n<p>How many swaps you do and how often depends on your goals and how much you can handle.\u00a0Murphy organizes more than 20 swaps for new releases.<\/p>\n<h2>Is this for you?<\/h2>\n<p>Romeo says she can&#8217;t say for sure if swaps sell books, but sees value in them.<\/p>\n<p>&#8220;If the age-old theory about consumer behavior is right &#8212; that someone has to be exposed to something a half-dozen times before making a purchase &#8212; then getting my book in front of readers&#8217; eyes any additional time has to be helpful. Since this kind of mutual marketing has no cost attached, I think of it as a win-win,&#8221; Romeo says.<\/p>\n<p>Want to do this, but worried that your list might not be big enough? Don&#8217;t worry about it. What&#8217;s the worst that can happen &#8212; an author turns you down? You can handle that.<\/p>\n<p>There&#8217;s no downside to this tactic. It&#8217;s an excellent way for <a href=\"https:\/\/buildbookbuzz.com\/10-ways-authors-can-help-each-other-with-book-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">authors to support each other,<\/a> you&#8217;ll strengthen your author network, and you&#8217;ll reach more readers. You can&#8217;t lose.<\/p>\n<p><em>Have you done an author newsletter swap? Please tell us about it in a comment.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2019\/07\/How-to-do-an-author-newsletter-swap.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12430\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2019\/07\/How-to-do-an-author-newsletter-swap.png\" alt=\"author newsletter swap\" width=\"620\" height=\"413\" \/><\/a><\/p>\n<p style=\"font-weight: 400;\">An author newsletter swap can help you reach more of the right readers while building relationships with other authors in your genre.<\/p>\n<p>&#8220;The value of swaps comes not just from selling books, but connecting with other authors to forge relationships, and getting in front of other readers. As a community, it helps authors network and I know my readers love my recommendations each week,&#8221; says frequent swapper and novelist Kirsten Oliphant of <a href=\"https:\/\/createifwriting.com\" target=\"_blank\" rel=\"noopener noreferrer\">createifwriting.com<\/a>.<\/p>\n<p style=\"font-weight: 400;\">With a newsletter swap, you and another author agree to promote each other\u2019s books in your email newsletters. (<a href=\"https:\/\/buildbookbuzz.com\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">If you haven\u2019t started a newsletter yet<\/a>, this book promotion opportunity is an excellent incentive to do so.)<\/p>\n<p style=\"font-weight: 400;\">Ideally, it will help sell books, too. Whether that happens depends on several factors that include:<\/p>\n","protected":false},"author":4,"featured_media":19726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[25,11,12],"tags":[1131,1132,35,1133,1134,1135,46],"class_list":["post-12423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiction","category-tactics","category-tools","tag-author-newsletter-swap","tag-authors-supporting-authors","tag-book-promotion","tag-derek-murphy","tag-kirsten-oliphant","tag-lisa-romeo","tag-newsletter-swap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to do an author newsletter swap - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"Reach more of the right readers for your book with an author newsletter swap. Here&#039;s why it&#039;s a good idea along with tips for doing one.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandra.oddjar.com\/author-newsletter-swap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to do an author newsletter swap - Build Book Buzz\" \/>\n<meta property=\"og:description\" content=\"Reach more of the right readers for your book with an author newsletter swap. Here&#039;s why it&#039;s a good idea along with specifics on how to do it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandra.oddjar.com\/author-newsletter-swap\/\" \/>\n<meta property=\"og:site_name\" content=\"Build Book Buzz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buildbookbuzz\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-17T12:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T21:35:33+00:00\" \/>\n<meta name=\"author\" content=\"Sandra Beckwith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2019\/07\/How-to-do-an-author-newsletter-swap.png\" \/>\n<meta name=\"twitter:creator\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:site\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Beckwith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandra.oddjar.com\/author-newsletter-swap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/author-newsletter-swap\/\"},\"author\":{\"name\":\"Sandra Beckwith\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6\"},\"headline\":\"How to do an author newsletter swap\",\"datePublished\":\"2019-07-17T12:00:20+00:00\",\"dateModified\":\"2023-12-07T21:35:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sandra.oddjar.com\/author-newsletter-swap\/\"},\"wordCount\":1075,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\"},\"keywords\":[\"author newsletter swap\",\"authors supporting authors\",\"book promotion\",\"Derek Murphy\",\"Kirsten Oliphant\",\"Lisa Romeo\",\"newsletter swap\"],\"articleSection\":[\"Fiction\",\"Tactics\",\"Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sandra.oddjar.com\/author-newsletter-swap\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandra.oddjar.com\/author-newsletter-swap\/\",\"url\":\"https:\/\/sandra.oddjar.com\/author-newsletter-swap\/\",\"name\":\"How to do an author newsletter swap - Build Book Buzz\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#website\"},\"datePublished\":\"2019-07-17T12:00:20+00:00\",\"dateModified\":\"2023-12-07T21:35:33+00:00\",\"description\":\"Reach more of the right readers for your book with an author newsletter swap. 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