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{"id":12525,"date":"2019-08-28T08:00:42","date_gmt":"2019-08-28T12:00:42","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=12525"},"modified":"2023-12-07T21:35:30","modified_gmt":"2023-12-07T21:35:30","slug":"get-reader-reviews-before-advertising-on-amazon","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/get-reader-reviews-before-advertising-on-amazon\/","title":{"rendered":"Get reader reviews before advertising on Amazon"},"content":{"rendered":"
Don't waste your money advertising on Amazon until you have reader reviews on your book's sales page. Readers need that evidence that it's a good book.<\/em><\/pre>\n
Affiliate Disclosure:<\/strong> This post contains affiliate links, which means if you click on them and make a purchase, I will receive a small commission (at no extra charge to you). <\/em><\/pre>\n
When you\u2019re shopping online at a retail site that lets users review products, do you check those reviews before making a purchase decision?<\/p>\n
If you\u2019re like most, you do.<\/p>\n
According to the Spiegel Research Center, nearly 95 percent of online shoppers read user reviews<\/a> before making a purchase.<\/p>\n
After making a purchasing mistake that would have been prevented if I had paid attention to the user comments, I’m now doing this religiously.<\/p>\n
If only I had read the reviews . . . .<\/h2>\n
When I couldn\u2019t find the type of coat I wanted at local stores last winter, I had to shop online. The site with the super-warm coat I was looking for offered user reviews, but I ignored them. After all, I knew what I wanted. Reviews wouldn’t influence that.<\/p>\n
Bad move.<\/p>\n
Had I read the user reviews, I would have discovered that the garment runs small. Customers recommended buying a larger size.<\/p>\n
Because I didn’t see that feedback (because I didn’t look for it), I bought my usual size…it was too small…and I had to return and exchange it. I could have been facing the bitter wind and snow in a perfect-fitting coat much sooner if only I had read the reviews.<\/p>\n