What follows is my breakdown of these three points. What you take away from this book as a reader will be different, of course, because we’re coming at it with different backgrounds. My goal with this review, though, is to help you decide if this book is a “must read” for you, or a “good to know about, but not what I need right now” kind of book.<\/p>\n

Specific nuggets for authors<\/h2>\n

Regarding that first point about relevance to authors, I think novelists will have to work a little harder to see the takeaways in it for them. They’re there, but they will probably be more obvious to nonfiction authors.<\/p>\n

For example, in Chapter 1, we learn the importance of using your fan’s\/reader’s language<\/strong> when writing promotional text — which can include your book description and website copy. Novelists need to do this as much as anyone else. That first chapter helps you see how you can uncover the phrases and terms your audience uses.<\/p>\n

In Chapter 3, you’ll discover how to use an online community such as a Facebook or LinkedIn group to learn more about how you can help or serve your readers<\/strong>.<\/p>\n

The advice in Chapter 6 to invite your readers into your writer’s room<\/strong>, so to speak, “where they can share their opinions on where the story should go” is 100 percent relevant to all authors.<\/p>\n

Much of Part 3 will be more interesting to nonfiction authors who use books as part of a larger business. It’s worth reading, but it will be harder for novelists to determine how to leverage the concepts.<\/p>\n

Part 4 is about protecting yourself from the dark side of this new world of superfandom. It’s something most of us won’t need to worry about, but it’s a good reminder about why and how you want to protect your privacy and stay safe.<\/p>\n

As for my own business working with authors, I was happy to see he recommends certain steps that I already do instinctively. I took plenty of notes, too.<\/p>\n