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{"id":12665,"date":"2019-10-16T08:00:19","date_gmt":"2019-10-16T12:00:19","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=12665"},"modified":"2023-12-07T21:35:26","modified_gmt":"2023-12-07T21:35:26","slug":"develop-your-author-social-media-strategy","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/develop-your-author-social-media-strategy\/","title":{"rendered":"Develop your author social media strategy"},"content":{"rendered":"

Rochelle Melander and I connected on Instagram over my favorite recipe for gluten-free rolls<\/a>, of all things.\u00a0Rochelle is a speaker, certified professional coach, and the bestselling author of 12 books, including <\/em>Level Up: Quests to Master Mindset, Overcome Procrastination and Increase Productivity<\/a>\"\". Through her writing and coaching, Rochelle helps writers, creatives, and entrepreneurs overcome distractions and procrastination, design a writing life, turn their ideas into books, navigate the publishing world, and connect with readers through social media. Learn more at writenowcoach.com<\/a>.<\/em><\/p>\n

Develop your author social media strategy<\/h2>\n

By Rochelle Melander<\/h3>\n

Are you a plotter or a “pantser?”<\/p>\n

I am not talking about how you write books. I\u2019m talking about your social media strategy.<\/p>\n

Some people plot: laying out a careful social media plan, complete with post content and links, and follow it daily. Some people are pantsers, posting whatever comes to their mind when the mood strikes.<\/p>\n

The truth: The best social media strategy includes both plotting and pantsing.<\/p>\n

\"author<\/a><\/p>\n

Plot your author social media strategy<\/h2>\n

Social media can help us with multiple tasks: researching our current novel or nonfiction book, connecting with colleagues, promoting our work to readers, and connecting with influencers and the media.<\/p>\n

Our priorities will change depending on the season of our work. If we are writing a book, we\u2019ll use our social media time to research and connect with colleagues. Once our book goes to the editor, we will shift our focus to connecting with potential readers and influencers.<\/p>\n

Action step<\/em>: Set a social media goal and make a list of your social media priorities.<\/p>\n

Choose your platform<\/h2>\n

You don\u2019t have to do all of the platforms. In fact, many social media advisors believe that it\u2019s ineffective to spread your social media reach over multiple platforms.<\/p>\n

Choose the one or two platforms that will help you the most. Where does your tribe hang out? Maybe you will connect with readers on Instagram, but use Facebook to connect with colleagues.<\/p>\n

Play around with this and see what works. Where is it easiest to connect with other writers? Your readers? Where do you get the most engagement\u2014post likes, comments, and shares?<\/p>\n

Action step<\/em>: Choose a social media platform to nurture and grow over the next month.<\/p>\n

List your content categories<\/h2>\n

Many writers use social media as a sort of water cooler for their writing lives. We hop on to talk about our writing process, our professional challenges and successes, our book events, and our new books<\/a>.<\/p>\n

Some readers will be interested in hearing all about us some of the time. But over time, this self-focused approach may annoy followers.<\/p>\n

The key to becoming a social media superstar is building relationships. Watch and listen to other people. Engage \u2013 like others\u2019 posts, comment, or share.<\/p>\n

As authors, our challenge is to get in the mind of our readers and think about what they might want to read. We can do this by paying attention to what people ask us at our book events and noticing how people engage with us on social media.<\/p>\n

If you\u2019re not published yet, take a look at what your favorite authors post and how it resonates with readers. Here are some topic ideas:<\/p>\n