If you don\u2019t select just the right celeb to represent your work, you could harm both the book and your brand.<\/p>\n

Be thoughtful about who you hire<\/h2>\n

Prolific author Laura Lippman (not her real name) used a CAMEO video to\u00a0 promote one of her books online.The quasi-celeb she paid, and another she was considering hiring, are well-known in large part because of their polarizing personalities.<\/p>\n

In an online discussion, an author noted that the celebrity Lippman paid, and the other she was thinking about hiring, could alienate potential readers.<\/p>\n

It makes sense — imagine seeing a book promoted by a celebrity whose values are the opposite of yours. Would you be inclined to buy the book? Probably not.<\/p>\n

And that was the unintended beauty of this author\u2019s celebrity choices.<\/p>\n

The people she thought best represented the book helped readers decide if they should read it. The outcome might have been the opposite of what she wanted, though, which is why it\u2019s important to be thoughtful about who you hire to represent your book.<\/p>\n