{"id":12854,"date":"2019-12-11T09:00:09","date_gmt":"2019-12-11T13:00:09","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=12854"},"modified":"2023-12-07T21:35:21","modified_gmt":"2023-12-07T21:35:21","slug":"social-media-tips-from-the-pros","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/social-media-tips-from-the-pros\/","title":{"rendered":"Social media tips from the pros"},"content":{"rendered":"

I recently polled experts for their top small business social media strategy success tips for a client assignment.<\/p>\n

I received more excellent advice than I could use in my assigned article, but there\u2019s no need for it to go to waste, right?<\/p>\n

Today\u2019s article shares the \u201coverflow\u201d social media tips. After all, authors who want to sell books are small business owners, too. The advice below will help you use your social media marketing time more efficiently and effectively.<\/p>\n

9 social media tips you can use<\/h2>\n

Here\u2019s advice from the pros in no special order.<\/p>\n

Don\u2019t limit the images you use to stock photos.<\/strong><\/h3>\n

Use original photos at least some of the time. \u201cYour followers want to see behind the scenes. They want to see the face of the brand,\u201d says Melanie Herschorn of VIP Business Connection<\/a>.<\/p>\n

Study your competitors.<\/strong><\/h3>\n

This will help you better understand what works well with your audience \u2013 and what doesn\u2019t.<\/p>\n

\u201cIf your competitors are not fully leveraging specific social platforms, then you can double your efforts on those networks. The goal of the analysis is to gather insights and adapt and improve upon your competitors\u2019 strategies to create your own,\u201d says Hardeep Johar of Stone & Tiles Shoppe<\/a>.<\/p>\n

If you use Instagram, develop an \u201caesthetic\u201d for your posts.<\/strong><\/h3>\n

\u201cIt is very helpful when it comes to \u2018the look\u2019 of how your account appears,\u201d says Tijania Goodwin of Events 2 the Tee<\/a>. As an example, she suggests using the same filter on all images.<\/p>\n

If you create \u201cquote cards\u201d \u2013 images with quotes<\/a> \u2013 that might mean using your website or book cover colors.<\/p>\n

When sharing content on multiple platforms, change the content to fit the platform.<\/strong><\/h3>\n

For example, if you\u2019re announcing that your book is on sale for a limited time, what you share on Facebook shouldn\u2019t be exactly the same as what you post on Twitter.<\/p>\n

\u201cDon’t use cross-posting functionality. It seems like a great idea to connect your Facebook and Twitter accounts so you post once and it goes both places, but don’t. You need to create content that will resonate with each of the platforms’ audiences, and seeing those\u00a0fb.me\u00a0links on Twitter can come off as unprofessional and sloppy,\u201d says Patrick Gillooly at Constant Contact<\/a> (that\u2019s my affiliate link because I use and recommend this email marketing service).<\/p>\n

Expect to advertise.<\/strong><\/h3>\n

If you\u2019ve got a Facebook business page, you already know that few of your followers see your posts organically.<\/p>\n

\u201cThanks to Facebook\u2019s prioritization of friend-to-friend content, brands have to work way harder to experience the same kind of reach and engagement they used to receive. In order to reach your audience, it is likely you will have to devote a media budget to promoting your social efforts,\u201d says James Clark of Room 214, Inc.<\/a><\/p>\n

Use tools.<\/strong><\/h3>\n

Norhanie Pangulima of Gigworker<\/a> recommends these tools:<\/p>\n