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{"id":12869,"date":"2019-12-18T09:00:30","date_gmt":"2019-12-18T13:00:30","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=12869"},"modified":"2023-12-07T21:35:21","modified_gmt":"2023-12-07T21:35:21","slug":"10-publishing-myths","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/10-publishing-myths\/","title":{"rendered":"Book review: 10 Publishing Myths"},"content":{"rendered":"

I had already decided to review Terry Whalin’s new book, 10 Publishing Myths: Insights Every Author Needs to Succeed<\/a><\/em>\"\"*, when I read an author comment in a Facebook group discussion about self-publishing versus traditional publishing. The commenter said she’d prefer a traditional publisher because of the marketing support.<\/p>\n

Ahem. Myth number two in my friend and colleague’s book is, “My publisher will sell and promote my book.”<\/p>\n

There was my justification to continue with this review.<\/p>\n

There is absolutely no question that if\u00a0you’re new to book publishing, you need to read Terry’s slim new book.\u00a0<\/span><\/p>\n

Myths and misconceptions galore<\/h2>\n

10 Publishing Myths <\/a>* <\/em>\"\"hits every myth or misconception about publishing and authorship that I can think of, but doesn’t stop there. In addition to providing an essential book publishing reality check (or 10), Terry shares helpful insights, anecdotes, and how-to information related to the myth.\u00a0<\/span><\/p>\n

For example, for that second myth about publisher marketing support<\/a>, he explains that authors are responsible for book marketing — and why. He goes on to offer insights into how to proceed with that important task.<\/p>\n

In fact, there’s a great deal of book marketing advice woven throughout the book because, as you’ll learn, it’s not enough to “manufacture” a book. You have to tell the right people — your ideal reader — that it exists, too.<\/p>\n

Terry can share insights and anecdotes because he’s been in the business a long time.\u00a0He’s been a writer or editor most of his career. In his current position as an acquisitions editor for hybrid publisher Morgan James Publishing, he has an insider’s perspective that guides what he shares in his latest book.\u00a0<\/span><\/p>\n

What you’ll learn<\/h2>\n

Here are just a few things you’ll learn from this quick read:<\/p>\n