{"id":12990,"date":"2020-02-12T09:00:46","date_gmt":"2020-02-12T13:00:46","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=12990"},"modified":"2023-12-07T21:35:17","modified_gmt":"2023-12-07T21:35:17","slug":"tiktok-demographics-for-authors","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/tiktok-demographics-for-authors\/","title":{"rendered":"TikTok demographics for authors"},"content":{"rendered":"<p>In 2019, TikTok,\u00a0<span style=\"color: #333333; font-style: normal; font-weight: 400;\">\u201cthe leading destination for short-form mobile video,\u201d<\/span>\u00a0was <a href=\"https:\/\/medium.com\/trapica\/tiktok-the-fastest-growing-social-network-in-2019-ffe123c21c4d\" target=\"_blank\" rel=\"noopener noreferrer\">the fastest growing social network<\/a>.<\/p>\n<p>With user-created videos that typically involve singing or dancing, the social network even gets credit for <a href=\"https:\/\/www.buzzfeednews.com\/article\/laurenstrapagiel\/tiktok-lil-nas-x-old-town-road\" target=\"_blank\" rel=\"noopener noreferrer\">turning Lil Nas X\u2019s \u201cOld Town Road\u201d into a hit<\/a>.<\/p>\n<p>It\u2019s all the rage now, to the point where even the &#8220;Today Show&#8221; anchors have jumped on board. Nothing says \u201cwe\u2019re mainstream\u201d quicker than baby boomer <a href=\"https:\/\/www.today.com\/popculture\/today-tiktok-watch-anchors-give-popular-video-app-try-t173305\" target=\"_blank\" rel=\"noopener noreferrer\">Al Roker showing up on the app<\/a> in a dance video.<\/p>\n<p>Before the old folks scare the youngsters off the platform (Facebook, anyone?), let\u2019s dig into the numbers behind TikTok to see if you should be using it for your book. Here are the TikTok demographics for authors.<\/p>\n<h2>Who is using TikTok?<\/h2>\n<ul>\n<li>Worldwide, half of its users are younger than 34.<\/li>\n<li>60 percent of its monthly U.S. users are 16- to 24-year-olds.<\/li>\n<li>In the U.S., 26 percent of users are between the ages of 25 and 44.<\/li>\n<li>Also in the U.S., 80 percent of users are 16 to 34.<\/li>\n<li>60 percent of the U.S. users are female.<\/li>\n<li>Just over half \u2013 56 percent \u2013 of all users are male.<\/li>\n<li>There are 60 million active monthly users in the U.S.<\/li>\n<li>There are an estimated 800 million monthly active users worldwide and 1.5 billion total (versus active) users.<\/li>\n<\/ul>\n<h2>Where are TikTok\u2019s users located?<\/h2>\n<ul>\n<li>The app is available in 154 countries.<\/li>\n<li>Over 500 million of its monthly active users are Chinese.<\/li>\n<li>Users in India account for almost one-third of its downloads \u2013 467 million times.<\/li>\n<\/ul>\n<h2>How much time do users spend on the app?<\/h2>\n<ul>\n<li>Most \u2013 90 percent \u2013 use the app more than once a day.<\/li>\n<li>29 percent open the app daily.<\/li>\n<li>Users spend 52 minutes on the app each day.<\/li>\n<\/ul>\n<h2>Should you be using TikTok?<\/h2>\n<p>The question to answer now is: Is it likely that your ideal reader is using this video platform?<\/p>\n<p>If you\u2019re targeting a young audience and have mastered the art of the short video, this might be a good fit for your book. If it is, don\u2019t wait too long to figure out how to use it effectively. What\u2019s popular today can lose favor by tomorrow.<\/p>\n<p><strong>EDITED TO ADD:<\/strong> A reader has reminded me that there have been security concerns about the TikTok app. He works in internet security; here is his wise message to all of us: <em>&#8220;May I respectfully request that you advise your email list that TikTok may not be a safe app\/site to use when personal information is kept on the same device.&#8221;<\/em> Please keep this in mind.<\/p>\n<p><em>Are you using TikTok? What do you like most about it?<\/em><\/p>\n<hr \/>\n<p><strong>Sources:<\/strong><\/p>\n<p><a href=\"https:\/\/mediakix.com\/blog\/top-tik-tok-statistics-demographics\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/mediakix.com\/blog\/top-tik-tok-statistics-demographics\/<\/a><\/p>\n<p><a href=\"https:\/\/www.oberlo.com\/blog\/tiktok-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.oberlo.com\/blog\/tiktok-statistics<\/a><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/tiktok-stats\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/blog.hubspot.com\/marketing\/tiktok-stats<\/a><\/p>\n<p><a href=\"https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2020\/02\/TikTok-demographics-for-authors.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13009\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2020\/02\/TikTok-demographics-for-authors.png\" alt=\"TikTok demographics\" width=\"620\" height=\"413\" \/><\/a><\/p>\n<p>In 2019, TikTok,\u00a0<span style=\"color: #333333; font-style: normal; font-weight: 400;\">\u201cthe leading destination for short-form mobile video,\u201d<\/span>\u00a0was <a href=\"https:\/\/medium.com\/trapica\/tiktok-the-fastest-growing-social-network-in-2019-ffe123c21c4d\" target=\"_blank\" rel=\"noopener noreferrer\">the fastest growing social network<\/a>.<\/p>\n<p>With user-created videos that typically involve singing or dancing, the social network even gets credit for <a href=\"https:\/\/www.buzzfeednews.com\/article\/laurenstrapagiel\/tiktok-lil-nas-x-old-town-road\" target=\"_blank\" rel=\"noopener noreferrer\">turning Lil Nas X\u2019s \u201cOld Town Road\u201d into a hit<\/a>.<\/p>\n<p>It\u2019s all the rage now, to the point where even the &#8220;Today Show&#8221; anchors have jumped on board. Nothing says \u201cwe\u2019re mainstream\u201d quicker than baby boomer <a href=\"https:\/\/www.today.com\/popculture\/today-tiktok-watch-anchors-give-popular-video-app-try-t173305\" target=\"_blank\" rel=\"noopener noreferrer\">Al Roker showing up on the app<\/a> in a dance video.<\/p>\n<p>Before the old folks scare the youngsters off the platform (Facebook, anyone?), let\u2019s dig into the numbers behind TikTok to see if you should be using it for your book. Here are the TikTok demographics for authors.<\/p>\n","protected":false},"author":4,"featured_media":19672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[25,20,11,12],"tags":[35,41,1204,1205,1206],"class_list":["post-12990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiction","category-news","category-tactics","category-tools","tag-book-promotion","tag-social-media","tag-social-network","tag-tiktok","tag-tiktok-for-authors"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok demographics for authors - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"Everybody&#039;s talking about TikTok. Should you be using the hottest social platform for your book? Here&#039;s a look at TikTok demographics for authors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandra.oddjar.com\/tiktok-demographics-for-authors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok demographics for authors - Build Book Buzz\" \/>\n<meta property=\"og:description\" content=\"Everybody&#039;s talking about TikTok. Should you be using the hottest social platform for your book? 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