Should you be using TikTok?<\/h2>\n

The question to answer now is: Is it likely that your ideal reader is using this video platform?<\/p>\n

If you\u2019re targeting a young audience and have mastered the art of the short video, this might be a good fit for your book. If it is, don\u2019t wait too long to figure out how to use it effectively. What\u2019s popular today can lose favor by tomorrow.<\/p>\n

EDITED TO ADD:<\/strong> A reader has reminded me that there have been security concerns about the TikTok app. He works in internet security; here is his wise message to all of us: “May I respectfully request that you advise your email list that TikTok may not be a safe app\/site to use when personal information is kept on the same device.”<\/em> Please keep this in mind.<\/p>\n

Are you using TikTok? What do you like most about it?<\/em><\/p>\n

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\n

Sources:<\/strong><\/p>\n

https:\/\/mediakix.com\/blog\/top-tik-tok-statistics-demographics\/<\/a><\/p>\n

https:\/\/www.oberlo.com\/blog\/tiktok-statistics<\/a><\/p>\n

https:\/\/blog.hubspot.com\/marketing\/tiktok-stats<\/a><\/p>\n

https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

<\/a><\/p>\n

In 2019, TikTok,\u00a0\u201cthe leading destination for short-form mobile video,\u201d<\/span>\u00a0was the fastest growing social network<\/a>.<\/p>\n

With user-created videos that typically involve singing or dancing, the social network even gets credit for turning Lil Nas X\u2019s \u201cOld Town Road\u201d into a hit<\/a>.<\/p>\n

It\u2019s all the rage now, to the point where even the “Today Show” anchors have jumped on board. Nothing says \u201cwe\u2019re mainstream\u201d quicker than baby boomer Al Roker showing up on the app<\/a> in a dance video.<\/p>\n

Before the old folks scare the youngsters off the platform (Facebook, anyone?), let\u2019s dig into the numbers behind TikTok to see if you should be using it for your book. Here are the TikTok demographics for authors.<\/p>\n","protected":false},"author":4,"featured_media":19672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[25,20,11,12],"tags":[35,41,1204,1205,1206],"class_list":["post-12990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiction","category-news","category-tactics","category-tools","tag-book-promotion","tag-social-media","tag-social-network","tag-tiktok","tag-tiktok-for-authors"],"yoast_head":"\n