One of the book’s strengths is that it applies to authors using different publishing models. Anyone from a traditionally published author to one using a hybrid publisher or an individual who has gone the DIY route will benefit from Eagar’s wisdom and experience.<\/p>\n

That might be one of the book’s weaknesses, though.<\/p>\n

For example, in Chapter 2, “Four ways to Get Amazon Customer Reviews for Free,” Eagar’s first tip is to contact your email subscribers and social media fans to remind them to review your book.<\/p>\n

Here are a few of the specifics I think you might find especially useful.<\/p>\n

Chapter 1 not only provides specific instructions on how to write a killer book description<\/strong>, it includes templates for both fiction and nonfiction books.<\/p>\n

In addition, the author offers the same advice I’ve provided here and elsewhere: Study how the pros do it.<\/p>\n

One of the best gems from that chapter, though, is for novelists: “Don’t tell people about the story. Tell people about the conflict.” That should be a light bulb moment for many.<\/p>\n

In Chapter 3, “Maximize Your Amazon Author Central Account,” you will learn how to get your book listed in 10 categories<\/strong>, not the three you’re offered.<\/p>\n

I especially like Chapter 4, “Amazon’s Secret Marketing Back Door.” Among other things, it explains how traditionally published authors without access to their book’s account information can go around their publisher to make necessary changes on their book’s detail page<\/strong>. (“Ohhh SNAP!” as the Young People would say.)<\/p>\n

You’ll see what I hope is a now-familiar message in Chapter 5, “Understanding the Amazon Best Sellers Rank.” It’s that becoming a category best-seller<\/strong> isn’t the big deal so many think it is<\/strong>. Contorting that category status into marketing copy that touts you as a best-selling author is misleading and perhaps unethical.<\/p>\n

But becoming an Amazon best-seller? That is<\/em> something to cheer about!<\/p>\n