If you’re an author who views writing and publishing as a business, you give careful consideration to various elements of your website design. You select site author branding colors and imagery with your target audience in mind.<\/p>\n

You’re thoughtful about what will resonate with your readers because you know that your website reflects your author brand.<\/p>\n

As I explain in “Author branding questions<\/a>,” your brand represents what people think of when they hear your name. It\u2019s a collection of impressions people have of you and your work. You translate those impressions into something visual on your website with colors, photos, and text.<\/p>\n

Branding extends beyond your website<\/h2>\n

Because this branding represents who you are as well as who readers think you are, you want to carry that impression over to anyplace you have an online presence. This includes the headers for your Facebook business page and Twitter and LinkedIn accounts.<\/p>\n

For example, here’s how I do it on my Facebook business page<\/a>.<\/p>\n

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It also applies to images you create for your blog posts, as well as some of the social media images you create on sites like Canva.com to share on social networks.<\/p>\n

Keep your colors consistent<\/h2>\n

When I create the images I add to the beginning of every blog post here, I mostly use my colors from my logo and header palettes. That’s for branding reasons.<\/p>\n

I can match my colors precisely — no guessing needed — not because the designer told me what PMS colors<\/a> she used. It’s possible thanks to the magic of technology.<\/p>\n

I use a free Chrome browser extension called Eye Dropper<\/a>.<\/p>\n

Want to give it a try?<\/p>\n

Using Eye Dropper is so easy!<\/h2>\n

This short video shows you how easy it is to use Eye Dropper to provide\u00a0consistency with your<\/span>\u00a0<\/span>author branding colors when creating new imagery. I’m demonstrating it with Canva<\/a>, but you can use it with other similar tools, as well.<\/p>\n