And yet, too many authors don\u2019t know how to write one that communicates the right information to the right people.<\/p>\n
As a result, they lose valuable opportunities for exposure by distributing a document that doesn\u2019t have the right information in the accepted and expected format.<\/p>\n
Avoid these 5 mistakes<\/h2>\n
Because of that, many authors make deadly mistakes that ensure that journalists delete their book press releases quickly, before they\u2019re even read.<\/p>\n
Here are the mistakes I see authors making most often and how to fix them.<\/p>\n
1. Creating a highly designed document.<\/strong><\/h3>\nThis will definitely help your announcement stand out, but it will also grease the path to the digital trash can.<\/p>\n
Press releases follow a specific format that begins with an attention-getting headline and looks like a news article. If yours uses the format that reporters, editors, producers, and bloggers need and expect, your press release has a better chance of getting read and used.<\/p>\n
If it uses multiple font styles and sizes, a two-column format, and reads like you\u2019re trying to sell the book, it\u2019s called \u201csales material,\u201d not a press release.<\/p>\n
Journalists don\u2019t like sales material. They like editorial content. And that\u2019s what you want to provide in your book announcement press release<\/a>.<\/p>\n2. Putting the author\u2019s name in the headline.<\/strong><\/h3>\nWe invest a lot of ourselves in our books, but because none of us are J.K. Rowling or Malcolm Gladwell, journalists don\u2019t know our names.<\/p>\n
![\"book](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2020\/08\/Stephen-King-headline-300x44.png\")
<\/a><\/p>\nSavvy book publicists and authors use that valuable headline real estate to communicate important information about the book, not the author. That\u2019s what you want to do, too.<\/p>\n
3. E-mailing the press release as an attachment.<\/strong><\/h3>\nMost business e-mail users won\u2019t open attachments because of concerns about viruses and other nasty problems.<\/p>\n
I explain the correct way to do it in \u201cHow to e-mail a press release to journalists<\/a>.\u201d<\/p>\n4. Housing it on your website as a PDF file.<\/strong><\/h3>\nJournalists don\u2019t like working with PDF files because they often lose all formatting when they copy and paste the information into a new file. That means they have to find and reinsert paragraph breaks, and so on.<\/p>\n
![\"book](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2020\/08\/22-Accessible-Road-Trips-200x300.jpg\")
<\/a>As soon as you create work for them, they lose interest (and who can blame them?). Give them what they want in the format they want. In this case, that\u2019s text they can easily copy and paste.<\/p>\nNotice how easily you can copy and paste this article. That\u2019s the goal for your press release.<\/p>\n
Author Candy Harrington\u2019s press room<\/a> for her book, 22 Accessible Road Trips: Driving Vacations for Wheelers and Slow Walkers<\/em>, is an excellent example of how you want to do this. At that link, select \u201cpress release,\u201d then click on each option.<\/p>\n5. Not proofreading your press release.<\/strong><\/h3>\nIf your press release is loaded with blatant errors such as spelling a word in your title wrong (I\u2019ve seen it) or other typographical or grammatical errors, you\u2019re saying to the recipient: \u201cI don\u2019t care about quality.\u201d<\/p>\n
That will encourage people to question the quality of your book, too. That\u2019s not your goal, so proofread carefully. If you\u2019re not good at that, find someone who is to help you out.<\/p>\n
How to write a book press release<\/h2>\n
As an author, you’re the best person to write your book announcement press release. The challenge for most is knowing:<\/p>\n
\n- The end goal — why this tool will help their book get noticed<\/li>\n
- What to include<\/li>\n
- What it should look like<\/li>\n
- How to use it effectively<\/li>\n<\/ul>\n
![\"Adazing](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2019\/02\/mock05-273x300.png\")
<\/a>Help is here!<\/p>\nI’ve just updated my popular e-book, Get Your Book in the News: How to Write a Press Release That Announces Your Book<\/em><\/a>. It walks you through the process step-by-step, gives you a template you can use to write yours, and offers 12 new examples of actual fiction and nonfiction book press releases so you know what yours should look like.<\/p>\nGet all the details on the book’s sales page<\/a>, where you can learn more and purchase a snazzy PDF or the more ordinary Kindle version.<\/p>\nTaking the time to learn the right (and wrong!) way to write your book’s press release could make the difference between success and failure. It’s not hard when you know how to do it. When you follow the instructions in this book<\/a>, you’ll have everything you need.<\/p>\nDo you have a question about book announcement press releases? Please ask it in a comment.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"![\"book](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2020\/08\/5-common-book-press-release-mistakes.png\")
<\/a><\/p>\nEvery book needs a press release that announces its arrival.<\/p>\n
2. Putting the author\u2019s name in the headline.<\/strong><\/h3>\nWe invest a lot of ourselves in our books, but because none of us are J.K. Rowling or Malcolm Gladwell, journalists don\u2019t know our names.<\/p>\n
<\/a><\/p>\nSavvy book publicists and authors use that valuable headline real estate to communicate important information about the book, not the author. That\u2019s what you want to do, too.<\/p>\n
3. E-mailing the press release as an attachment.<\/strong><\/h3>\nMost business e-mail users won\u2019t open attachments because of concerns about viruses and other nasty problems.<\/p>\n
I explain the correct way to do it in \u201cHow to e-mail a press release to journalists<\/a>.\u201d<\/p>\n4. Housing it on your website as a PDF file.<\/strong><\/h3>\nJournalists don\u2019t like working with PDF files because they often lose all formatting when they copy and paste the information into a new file. That means they have to find and reinsert paragraph breaks, and so on.<\/p>\n
<\/a>As soon as you create work for them, they lose interest (and who can blame them?). Give them what they want in the format they want. In this case, that\u2019s text they can easily copy and paste.<\/p>\nNotice how easily you can copy and paste this article. That\u2019s the goal for your press release.<\/p>\n
Author Candy Harrington\u2019s press room<\/a> for her book, 22 Accessible Road Trips: Driving Vacations for Wheelers and Slow Walkers<\/em>, is an excellent example of how you want to do this. At that link, select \u201cpress release,\u201d then click on each option.<\/p>\n5. Not proofreading your press release.<\/strong><\/h3>\nIf your press release is loaded with blatant errors such as spelling a word in your title wrong (I\u2019ve seen it) or other typographical or grammatical errors, you\u2019re saying to the recipient: \u201cI don\u2019t care about quality.\u201d<\/p>\n
That will encourage people to question the quality of your book, too. That\u2019s not your goal, so proofread carefully. If you\u2019re not good at that, find someone who is to help you out.<\/p>\n
How to write a book press release<\/h2>\n
As an author, you’re the best person to write your book announcement press release. The challenge for most is knowing:<\/p>\n
\n- The end goal — why this tool will help their book get noticed<\/li>\n
- What to include<\/li>\n
- What it should look like<\/li>\n
- How to use it effectively<\/li>\n<\/ul>\n
<\/a>Help is here!<\/p>\nI’ve just updated my popular e-book, Get Your Book in the News: How to Write a Press Release That Announces Your Book<\/em><\/a>. It walks you through the process step-by-step, gives you a template you can use to write yours, and offers 12 new examples of actual fiction and nonfiction book press releases so you know what yours should look like.<\/p>\nGet all the details on the book’s sales page<\/a>, where you can learn more and purchase a snazzy PDF or the more ordinary Kindle version.<\/p>\nTaking the time to learn the right (and wrong!) way to write your book’s press release could make the difference between success and failure. It’s not hard when you know how to do it. When you follow the instructions in this book<\/a>, you’ll have everything you need.<\/p>\nDo you have a question about book announcement press releases? Please ask it in a comment.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<\/a><\/p>\nEvery book needs a press release that announces its arrival.<\/p>\n
<\/a><\/p>\nSavvy book publicists and authors use that valuable headline real estate to communicate important information about the book, not the author. That\u2019s what you want to do, too.<\/p>\n
3. E-mailing the press release as an attachment.<\/strong><\/h3>\nMost business e-mail users won\u2019t open attachments because of concerns about viruses and other nasty problems.<\/p>\n
I explain the correct way to do it in \u201cHow to e-mail a press release to journalists<\/a>.\u201d<\/p>\n4. Housing it on your website as a PDF file.<\/strong><\/h3>\nJournalists don\u2019t like working with PDF files because they often lose all formatting when they copy and paste the information into a new file. That means they have to find and reinsert paragraph breaks, and so on.<\/p>\n
<\/a>As soon as you create work for them, they lose interest (and who can blame them?). Give them what they want in the format they want. In this case, that\u2019s text they can easily copy and paste.<\/p>\nNotice how easily you can copy and paste this article. That\u2019s the goal for your press release.<\/p>\n
Author Candy Harrington\u2019s press room<\/a> for her book, 22 Accessible Road Trips: Driving Vacations for Wheelers and Slow Walkers<\/em>, is an excellent example of how you want to do this. At that link, select \u201cpress release,\u201d then click on each option.<\/p>\n5. Not proofreading your press release.<\/strong><\/h3>\nIf your press release is loaded with blatant errors such as spelling a word in your title wrong (I\u2019ve seen it) or other typographical or grammatical errors, you\u2019re saying to the recipient: \u201cI don\u2019t care about quality.\u201d<\/p>\n
That will encourage people to question the quality of your book, too. That\u2019s not your goal, so proofread carefully. If you\u2019re not good at that, find someone who is to help you out.<\/p>\n
How to write a book press release<\/h2>\n
As an author, you’re the best person to write your book announcement press release. The challenge for most is knowing:<\/p>\n
\n- The end goal — why this tool will help their book get noticed<\/li>\n
- What to include<\/li>\n
- What it should look like<\/li>\n
- How to use it effectively<\/li>\n<\/ul>\n
<\/a>Help is here!<\/p>\nI’ve just updated my popular e-book, Get Your Book in the News: How to Write a Press Release That Announces Your Book<\/em><\/a>. It walks you through the process step-by-step, gives you a template you can use to write yours, and offers 12 new examples of actual fiction and nonfiction book press releases so you know what yours should look like.<\/p>\nGet all the details on the book’s sales page<\/a>, where you can learn more and purchase a snazzy PDF or the more ordinary Kindle version.<\/p>\nTaking the time to learn the right (and wrong!) way to write your book’s press release could make the difference between success and failure. It’s not hard when you know how to do it. When you follow the instructions in this book<\/a>, you’ll have everything you need.<\/p>\nDo you have a question about book announcement press releases? Please ask it in a comment.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<\/a><\/p>\nEvery book needs a press release that announces its arrival.<\/p>\n
4. Housing it on your website as a PDF file.<\/strong><\/h3>\nJournalists don\u2019t like working with PDF files because they often lose all formatting when they copy and paste the information into a new file. That means they have to find and reinsert paragraph breaks, and so on.<\/p>\n
<\/a>As soon as you create work for them, they lose interest (and who can blame them?). Give them what they want in the format they want. In this case, that\u2019s text they can easily copy and paste.<\/p>\nNotice how easily you can copy and paste this article. That\u2019s the goal for your press release.<\/p>\n
Author Candy Harrington\u2019s press room<\/a> for her book, 22 Accessible Road Trips: Driving Vacations for Wheelers and Slow Walkers<\/em>, is an excellent example of how you want to do this. At that link, select \u201cpress release,\u201d then click on each option.<\/p>\n5. Not proofreading your press release.<\/strong><\/h3>\nIf your press release is loaded with blatant errors such as spelling a word in your title wrong (I\u2019ve seen it) or other typographical or grammatical errors, you\u2019re saying to the recipient: \u201cI don\u2019t care about quality.\u201d<\/p>\n
That will encourage people to question the quality of your book, too. That\u2019s not your goal, so proofread carefully. If you\u2019re not good at that, find someone who is to help you out.<\/p>\n
How to write a book press release<\/h2>\n
As an author, you’re the best person to write your book announcement press release. The challenge for most is knowing:<\/p>\n
\n- The end goal — why this tool will help their book get noticed<\/li>\n
- What to include<\/li>\n
- What it should look like<\/li>\n
- How to use it effectively<\/li>\n<\/ul>\n
<\/a>Help is here!<\/p>\nI’ve just updated my popular e-book, Get Your Book in the News: How to Write a Press Release That Announces Your Book<\/em><\/a>. It walks you through the process step-by-step, gives you a template you can use to write yours, and offers 12 new examples of actual fiction and nonfiction book press releases so you know what yours should look like.<\/p>\nGet all the details on the book’s sales page<\/a>, where you can learn more and purchase a snazzy PDF or the more ordinary Kindle version.<\/p>\nTaking the time to learn the right (and wrong!) way to write your book’s press release could make the difference between success and failure. It’s not hard when you know how to do it. When you follow the instructions in this book<\/a>, you’ll have everything you need.<\/p>\nDo you have a question about book announcement press releases? Please ask it in a comment.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<\/a><\/p>\nEvery book needs a press release that announces its arrival.<\/p>\n
<\/a>As soon as you create work for them, they lose interest (and who can blame them?). Give them what they want in the format they want. In this case, that\u2019s text they can easily copy and paste.<\/p>\nNotice how easily you can copy and paste this article. That\u2019s the goal for your press release.<\/p>\n
Author Candy Harrington\u2019s press room<\/a> for her book, 22 Accessible Road Trips: Driving Vacations for Wheelers and Slow Walkers<\/em>, is an excellent example of how you want to do this. At that link, select \u201cpress release,\u201d then click on each option.<\/p>\n If your press release is loaded with blatant errors such as spelling a word in your title wrong (I\u2019ve seen it) or other typographical or grammatical errors, you\u2019re saying to the recipient: \u201cI don\u2019t care about quality.\u201d<\/p>\n That will encourage people to question the quality of your book, too. That\u2019s not your goal, so proofread carefully. If you\u2019re not good at that, find someone who is to help you out.<\/p>\n As an author, you’re the best person to write your book announcement press release. The challenge for most is knowing:<\/p>\n I’ve just updated my popular e-book, Get Your Book in the News: How to Write a Press Release That Announces Your Book<\/em><\/a>. It walks you through the process step-by-step, gives you a template you can use to write yours, and offers 12 new examples of actual fiction and nonfiction book press releases so you know what yours should look like.<\/p>\n Get all the details on the book’s sales page<\/a>, where you can learn more and purchase a snazzy PDF or the more ordinary Kindle version.<\/p>\n Taking the time to learn the right (and wrong!) way to write your book’s press release could make the difference between success and failure. It’s not hard when you know how to do it. When you follow the instructions in this book<\/a>, you’ll have everything you need.<\/p>\n Do you have a question about book announcement press releases? Please ask it in a comment.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Every book needs a press release that announces its arrival.<\/p>\n5. Not proofreading your press release.<\/strong><\/h3>\n
How to write a book press release<\/h2>\n
\n
<\/a>Help is here!<\/p>\n<\/a><\/p>\n