And yet, as an author, you’ve kept moving forward, haven’t you?<\/p>\n
I have, too. This past year, I’ve published dozens of book marketing articles designed to help you rise above the chaos and confusion so you continue to sell books.<\/p>\n
Which Build Book Buzz articles made the most difference for you? Here are your favorite book marketing articles according to blog traffic reports.<\/p>\n
1. 2020 literary calendar with 122 occasions for book fans<\/a><\/span><\/h2>\nThis month-by-month list of occasions that celebrate all things books during the year we’re leaving behind makes it easy to find opportunities you can work into your book marketing plans<\/a>. It includes information on how to use the 122 special days and holidays for year-round book marketing.<\/p>\n2. Book cover re-designs: A pro offers 7 before and after examples<\/a><\/span><\/h2>\nThis guest post by cover designer Alexander von Ness explains the thought process behind makeovers of seven fiction and nonfiction book covers. Each example includes the original cover and Alexander’s redesigned version, along with a link to a more detailed examination on his site.<\/p>\n
3. \u201cI wish I had known that before I self-published.\u201d 25 authors share what they\u2019ve learned<\/a><\/span><\/h2>\nI asked self-published authors, \u201cWhat do you know now about self-publishing that you wish you had known when you started?\u201d This article showcases their responses on everything from where to learn what you need to know to whether you should publish on Amazon exclusively and the importance of a book marketing plan<\/a>.<\/p>\n4. TikTok demographics for authors<\/a><\/span><\/h2>\nTikTok was the fastest growing social network in 2019. This 2020 article digs into the video platform’s demographics so you can see if it’s a good fit for your target readers.<\/p>\n
5. 3 Amazon secrets every author needs to know<\/a><\/span><\/h2>\nIn this guest post, book marketer Rob Eagar explains how to use Amazon\u2019s power to your advantage. He presents three little-known Amazon secrets that can make a big difference, including how to use the platform to build your author email list.<\/p>\n
6.\u00a0The shy author\u2019s guide to book promotion<\/a><\/h2>\nWhile some authors embrace book marketing and promotion with enthusiasm, many just wish it would go away. In this article, I detail five “I can\u2019t do this\u201d obstacles I see the most from shy authors. It includes ideas for getting around them.<\/p>\n
7. 2021 literary calendar with 137 occasions for book lovers<\/a><\/h2>\nThis December update to the popular 2020 list published last January takes things up a notch with more holidays and a “download and save this calendar” option designed to make it even more useful.<\/p>\n
8. Trade book reviews: Behind the scenes with a professional reviewer<\/a><\/h2>\nRose Fox, director of\u00a0BookLife Reviews, Publishers Weekly<\/em>‘s paid review service for indie authors, explains trade reviews (also known as media and literary reviews) and how to get them. She walks us through exactly what happens on the publication review side. She also explains why getting a book reviewed can take a lot longer than you\u2019d think.<\/p>\n9. How to get awesome book cover blurbs<\/a><\/h2>\nMany self-published authors refer to their book description as a blurb, but the publishing industry uses that word for pre-publication endorsements and testimonials. This article addresses who to approach for endorsements and presents nine steps for snagging blurbs your mother would be proud of.<\/p>\n
10. 4 steps to new book marketing habits<\/a><\/h2>\nThis article breaks down the habit-making recommendations of B.J. Fogg, author of Tiny Habits: The Small Changes that Change Everything![\"\"](\"https:\/\/ir-na.amazon-adsystem.com\/e\/ir?source=bk&t=beckwithcommu-20&bm-id=default&l=ktl&linkId=c1ed04f1381502d4266d8a3efa047f21&_cb=1580500300997\")
. <\/em>It’s a must-read if you\u2019re serious about improving your life by replacing habits that don\u2019t work for you anymore with those that will do the job.<\/p>\n
\nI was happy to see that three of the top 10 book marketing articles here were written by guest bloggers.<\/p>\n
It’s a reminder that guest blogging<\/a> in reverse — bringing top authorities and experts to your site instead of going to theirs — helps provide your readers with useful content that matters to them.<\/p>\nHelp me create content that will hit the top 10 list next year! Please add a comment telling me what you’d like to learn more about in 2021. <\/em><\/p>\n
\nTip of the Month<\/strong><\/h2>\nI like to share a \u201cTip of the Month,\u201d a free resource or tool for authors, on the last Wednesday of the month.<\/p>\n
![\"book](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2020\/12\/Blogging-Bistro-logo-300x95.png\")
<\/a>This month, it’s Blogging Bistro’s 2021 Content Calendar Template<\/a>.<\/p>\nPeople use content calendars to plan their blog posts and social media posts in advance. They help you become more thoughtful and organized, with the end result being a more consistent and strategic social media presence.<\/p>\n
I love this particular calendar because it’s a Word document, not a PDF file, so you can type in it. You can even change the theme colors to reflect your author branding.<\/p>\n
It’s the perfect companion to my popular 2021 Literary Calendar<\/a> (and be sure to download the PDF version of that, too, here<\/a>). Laura Christianson, the calendar’s creator, even linked to that list and pre-loaded the calendar with some of its writerly occasions.<\/p>\nI’ve downloaded the 2021 Content Calendar Template<\/a> and have started adding the literary holidays that I’d like to promote in coming months. Give it a try yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"book](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2020\/12\/Top-10-book-marketing-articles-from-Build-Book-Buzz-in-2020.png\")
<\/a><\/p>\n2020 was personally and professionally challenging for nearly everyone I know.<\/p>\n
2. Book cover re-designs: A pro offers 7 before and after examples<\/a><\/span><\/h2>\nThis guest post by cover designer Alexander von Ness explains the thought process behind makeovers of seven fiction and nonfiction book covers. Each example includes the original cover and Alexander’s redesigned version, along with a link to a more detailed examination on his site.<\/p>\n
3. \u201cI wish I had known that before I self-published.\u201d 25 authors share what they\u2019ve learned<\/a><\/span><\/h2>\nI asked self-published authors, \u201cWhat do you know now about self-publishing that you wish you had known when you started?\u201d This article showcases their responses on everything from where to learn what you need to know to whether you should publish on Amazon exclusively and the importance of a book marketing plan<\/a>.<\/p>\n4. TikTok demographics for authors<\/a><\/span><\/h2>\nTikTok was the fastest growing social network in 2019. This 2020 article digs into the video platform’s demographics so you can see if it’s a good fit for your target readers.<\/p>\n
5. 3 Amazon secrets every author needs to know<\/a><\/span><\/h2>\nIn this guest post, book marketer Rob Eagar explains how to use Amazon\u2019s power to your advantage. He presents three little-known Amazon secrets that can make a big difference, including how to use the platform to build your author email list.<\/p>\n
6.\u00a0The shy author\u2019s guide to book promotion<\/a><\/h2>\nWhile some authors embrace book marketing and promotion with enthusiasm, many just wish it would go away. In this article, I detail five “I can\u2019t do this\u201d obstacles I see the most from shy authors. It includes ideas for getting around them.<\/p>\n
7. 2021 literary calendar with 137 occasions for book lovers<\/a><\/h2>\nThis December update to the popular 2020 list published last January takes things up a notch with more holidays and a “download and save this calendar” option designed to make it even more useful.<\/p>\n
8. Trade book reviews: Behind the scenes with a professional reviewer<\/a><\/h2>\nRose Fox, director of\u00a0BookLife Reviews, Publishers Weekly<\/em>‘s paid review service for indie authors, explains trade reviews (also known as media and literary reviews) and how to get them. She walks us through exactly what happens on the publication review side. She also explains why getting a book reviewed can take a lot longer than you\u2019d think.<\/p>\n9. How to get awesome book cover blurbs<\/a><\/h2>\nMany self-published authors refer to their book description as a blurb, but the publishing industry uses that word for pre-publication endorsements and testimonials. This article addresses who to approach for endorsements and presents nine steps for snagging blurbs your mother would be proud of.<\/p>\n
10. 4 steps to new book marketing habits<\/a><\/h2>\nThis article breaks down the habit-making recommendations of B.J. Fogg, author of Tiny Habits: The Small Changes that Change Everything. <\/em>It’s a must-read if you\u2019re serious about improving your life by replacing habits that don\u2019t work for you anymore with those that will do the job.<\/p>\n
\nI was happy to see that three of the top 10 book marketing articles here were written by guest bloggers.<\/p>\n
It’s a reminder that guest blogging<\/a> in reverse — bringing top authorities and experts to your site instead of going to theirs — helps provide your readers with useful content that matters to them.<\/p>\nHelp me create content that will hit the top 10 list next year! Please add a comment telling me what you’d like to learn more about in 2021. <\/em><\/p>\n
\nTip of the Month<\/strong><\/h2>\nI like to share a \u201cTip of the Month,\u201d a free resource or tool for authors, on the last Wednesday of the month.<\/p>\n
<\/a>This month, it’s Blogging Bistro’s 2021 Content Calendar Template<\/a>.<\/p>\nPeople use content calendars to plan their blog posts and social media posts in advance. They help you become more thoughtful and organized, with the end result being a more consistent and strategic social media presence.<\/p>\n
I love this particular calendar because it’s a Word document, not a PDF file, so you can type in it. You can even change the theme colors to reflect your author branding.<\/p>\n
It’s the perfect companion to my popular 2021 Literary Calendar<\/a> (and be sure to download the PDF version of that, too, here<\/a>). Laura Christianson, the calendar’s creator, even linked to that list and pre-loaded the calendar with some of its writerly occasions.<\/p>\nI’ve downloaded the 2021 Content Calendar Template<\/a> and have started adding the literary holidays that I’d like to promote in coming months. Give it a try yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<\/a><\/p>\n2020 was personally and professionally challenging for nearly everyone I know.<\/p>\n
I asked self-published authors, \u201cWhat do you know now about self-publishing that you wish you had known when you started?\u201d This article showcases their responses on everything from where to learn what you need to know to whether you should publish on Amazon exclusively and the importance of a book marketing plan<\/a>.<\/p>\n TikTok was the fastest growing social network in 2019. This 2020 article digs into the video platform’s demographics so you can see if it’s a good fit for your target readers.<\/p>\n In this guest post, book marketer Rob Eagar explains how to use Amazon\u2019s power to your advantage. He presents three little-known Amazon secrets that can make a big difference, including how to use the platform to build your author email list.<\/p>\n While some authors embrace book marketing and promotion with enthusiasm, many just wish it would go away. In this article, I detail five “I can\u2019t do this\u201d obstacles I see the most from shy authors. It includes ideas for getting around them.<\/p>\n This December update to the popular 2020 list published last January takes things up a notch with more holidays and a “download and save this calendar” option designed to make it even more useful.<\/p>\n Rose Fox, director of\u00a0BookLife Reviews, Publishers Weekly<\/em>‘s paid review service for indie authors, explains trade reviews (also known as media and literary reviews) and how to get them. She walks us through exactly what happens on the publication review side. She also explains why getting a book reviewed can take a lot longer than you\u2019d think.<\/p>\n Many self-published authors refer to their book description as a blurb, but the publishing industry uses that word for pre-publication endorsements and testimonials. This article addresses who to approach for endorsements and presents nine steps for snagging blurbs your mother would be proud of.<\/p>\n This article breaks down the habit-making recommendations of B.J. Fogg, author of Tiny Habits: The Small Changes that Change Everything I was happy to see that three of the top 10 book marketing articles here were written by guest bloggers.<\/p>\n It’s a reminder that guest blogging<\/a> in reverse — bringing top authorities and experts to your site instead of going to theirs — helps provide your readers with useful content that matters to them.<\/p>\n Help me create content that will hit the top 10 list next year! Please add a comment telling me what you’d like to learn more about in 2021. <\/em><\/p>\n I like to share a \u201cTip of the Month,\u201d a free resource or tool for authors, on the last Wednesday of the month.<\/p>\n People use content calendars to plan their blog posts and social media posts in advance. They help you become more thoughtful and organized, with the end result being a more consistent and strategic social media presence.<\/p>\n I love this particular calendar because it’s a Word document, not a PDF file, so you can type in it. You can even change the theme colors to reflect your author branding.<\/p>\n It’s the perfect companion to my popular 2021 Literary Calendar<\/a> (and be sure to download the PDF version of that, too, here<\/a>). Laura Christianson, the calendar’s creator, even linked to that list and pre-loaded the calendar with some of its writerly occasions.<\/p>\n I’ve downloaded the 2021 Content Calendar Template<\/a> and have started adding the literary holidays that I’d like to promote in coming months. Give it a try yourself.<\/p>\n","protected":false},"excerpt":{"rendered":" 2020 was personally and professionally challenging for nearly everyone I know.<\/p>\n4. TikTok demographics for authors<\/a><\/span><\/h2>\n
5. 3 Amazon secrets every author needs to know<\/a><\/span><\/h2>\n
6.\u00a0The shy author\u2019s guide to book promotion<\/a><\/h2>\n
7. 2021 literary calendar with 137 occasions for book lovers<\/a><\/h2>\n
8. Trade book reviews: Behind the scenes with a professional reviewer<\/a><\/h2>\n
9. How to get awesome book cover blurbs<\/a><\/h2>\n
10. 4 steps to new book marketing habits<\/a><\/h2>\n
\n
\nTip of the Month<\/strong><\/h2>\n
<\/a>This month, it’s Blogging Bistro’s 2021 Content Calendar Template<\/a>.<\/p>\n<\/a><\/p>\n