{"id":14021,"date":"2021-02-03T07:00:47","date_gmt":"2021-02-03T13:00:47","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=14021"},"modified":"2023-12-07T21:34:50","modified_gmt":"2023-12-07T21:34:50","slug":"who-should-you-ask-to-endorse-your-book","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/who-should-you-ask-to-endorse-your-book\/","title":{"rendered":"Who should you ask to endorse your book?"},"content":{"rendered":"

Book endorsements \u2013 the publishing industry refers to them as \u201cblurbs\u201d \u2013 are testimonials from knowledgeable, influential, or important people<\/a>.<\/p>\n

You add blurbs to the cover, online sales pages, and several other places where your target audience will see them.<\/p>\n

Like reader reviews, they\u2019re social proof that tells us that the book we\u2019re thinking about buying is a safe purchase.<\/p>\n

The \u201cright\u201d person is key<\/h2>\n

They only make a difference, though, if that endorsement is coming from the right person \u2013 someone with a logical connection to the book, the genre, or the topic.<\/p>\n

Let\u2019s say that you think you can secure an endorsement from someone you admire and respect but who has no connection to your topic and won\u2019t be recognized by your ideal readers.<\/p>\n

Should you ask that person to endorse your book?<\/p>\n

I vote \u201cno.\u201d<\/p>\n

An inappropriate endorsement:<\/p>\n

    \n
  1. Won\u2019t help sales<\/li>\n
  2. Will confuse people<\/li>\n
  3. Takes up back cover space you can use for the book description<\/li>\n<\/ol>\n

    The reader reaction you want<\/h2>\n

    You want meaningful testimonials from people your ideal readers admire and respect.<\/p>\n

    That means that when people in your target audience see your blurber\u2019s name and credential (book title, job title, employer, etc.), they:<\/p>\n