Who should you ask to endorse your book? - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"Who should endorse your book? Approach the right people to get testimonials that will influence and impress your target audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandra.oddjar.com\/who-should-you-ask-to-endorse-your-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who should you ask to endorse your book? - Build Book Buzz\" \/>\n<meta property=\"og:description\" content=\"Who should endorse your book? 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{"id":14021,"date":"2021-02-03T07:00:47","date_gmt":"2021-02-03T13:00:47","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=14021"},"modified":"2023-12-07T21:34:50","modified_gmt":"2023-12-07T21:34:50","slug":"who-should-you-ask-to-endorse-your-book","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/who-should-you-ask-to-endorse-your-book\/","title":{"rendered":"Who should you ask to endorse your book?"},"content":{"rendered":"

Book endorsements \u2013 the publishing industry refers to them as \u201cblurbs\u201d \u2013 are testimonials from knowledgeable, influential, or important people<\/a>.<\/p>\n

You add blurbs to the cover, online sales pages, and several other places where your target audience will see them.<\/p>\n

Like reader reviews, they\u2019re social proof that tells us that the book we\u2019re thinking about buying is a safe purchase.<\/p>\n

The \u201cright\u201d person is key<\/h2>\n
They only make a difference, though, if that endorsement is coming from the right person \u2013 someone with a logical connection to the book, the genre, or the topic.<\/p>\n
Let\u2019s say that you think you can secure an endorsement from someone you admire and respect but who has no connection to your topic and won\u2019t be recognized by your ideal readers.<\/p>\n
Should you ask that person to endorse your book?<\/p>\n
I vote \u201cno.\u201d<\/p>\n
An inappropriate endorsement:<\/p>\n
\n
Won\u2019t help sales<\/li>\n
Will confuse people<\/li>\n
Takes up back cover space you can use for the book description<\/li>\n<\/ol>\n
The reader reaction you want<\/h2>\n
You want meaningful testimonials from people your ideal readers admire and respect.<\/p>\n
That means that when people in your target audience see your blurber\u2019s name and credential (book title, job title, employer, etc.), they:<\/p>\n
\n
Recognize the person\u2019s name, or<\/li>\n
Recognize the organization the person works for, or<\/li>\n
Recognize the individual\u2019s book title when the person is an author, or<\/li>\n
Respect the endorser’s credentials even if they don’t know their name, and<\/li>\n
Are impressed<\/li>\n<\/ul>\n
The person you ask to endorse your book if it’s fiction isn\u2019t the same as someone you’d ask for a nonfiction testimonial. Let\u2019s break it down.<\/p>\n
Fiction endorsers<\/h2>\n
The best fiction testimonial sources include:<\/p>\n
\n
Well-known authors in your genre<\/li>\n
Lesser-known authors in your genre<\/li>\n
Trade\/literary\/media reviewers<\/li>\n<\/ul>\n
If you write historical fiction, for example, your dream blurber might be Anita Diamant, author of The Red Tent<\/em> or Lisa Wingate, who wrote Before We Were Yours<\/em> and The Book of Lost Friends<\/em>. Genre fans will most likely recognize their names.<\/p>\n
You certainly know the names of authors in your genre who are not as successful or well-known, too. You want them on your list of potential blurbers because they will be more accessible than the genre stars.<\/p>\n
Your list can include published fiction authors you know, as well.<\/p>\n
Excerpts from editorial reviews generated by advance review copies sent to professional reviewers at magazines, newspapers, and respected online sites also qualify as influential blurbs.<\/p>\n
Nonfiction endorsers<\/h2>\n
$\"endorse$ <\/a>
My blurb for Laura Laing’s “Math for Writers.”<\/figcaption><\/figure>\n
You have more options with nonfiction, but that doesn\u2019t make it easier. Possibilities include:<\/p>\n
\n
Recognized topic authorities<\/li>\n
Industry thought-leaders<\/li>\n
Satisfied customers who have applied principles outlined in the book<\/li>\n
High-ranking officials and executives<\/li>\n
Authors of other books on your topic<\/li>\n
Celebrities with a connection to the topic, which might be a disease, issue, cause, hobby, or location<\/li>\n<\/ul>\n
It\u2019s never too early to think about who these people might be, so start a file for them no matter where you are in the publishing process.<\/p>\n
It\u2019s a numbers game<\/h2>\n
How many people should you contact?<\/p>\n
The answer depends on how many endorsements you want. Determine a reasonable and realistic number, then multiply that goal number by three.<\/p>\n
You want to contact plenty of people because some won\u2019t respond while others will decline.<\/p>\n
What if you have a high goal and you hit it? No problem! Add them to the \u201cEditorial Reviews\u201d section of your Amazon sales page and the book\u2019s inside front pages.<\/p>\n
And don\u2019t be concerned about the opposite \u2013 a less-than-thrilling response to your request. You only need one really good testimonial for the front or back cover.<\/p>\n
Worst case scenario<\/h2>\n
What if nobody says \u201cyes\u201d and you\u2019re left without any blurbs, endorsements, or testimonials?<\/p>\n
That\u2019s okay.<\/p>\n
You won\u2019t get the extra juice that comes with an endorsement, but there are worse things that can happen to your book.<\/p>\n
They include doing nothing to promote it. Your book deserves marketing support, with or without endorsements. Keep working to make sure the people you wrote it for know about it.<\/p>\n
Get your questions answered<\/h2>\n
Not sure how to research potential blurbers or ask for an endorsement? My popular training program, \u201c Blurbs, Endorsements, and Testimonials: How to Get Experts, Authorities, Celebrities, and Others to Endorse Your Book<\/strong><\/a>,<\/strong>\u201d includes everything you need to get the best book endorsement possible from important and respected people that your book\u2019s readers like and admire.<\/p>\n
Thanks to detailed instructions with examples, sample requests that worked, tracking files, and more, you\u2019ll discover that getting a testimonial from people your readers respect is easier than you think! Learn more here<\/a>.<\/p>\n
Who\u2019s your dream endorser? Tell us in a comment! <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"
$\"endorse$ <\/a><\/p>\n
Book endorsements \u2013 the publishing industry refers to them as \u201cblurbs\u201d \u2013 are testimonials from knowledgeable, influential, or important people<\/a>.<\/p>\n
You add blurbs to the cover, online sales pages, and several other places where your target audience will see them.<\/p>\n
Like reader reviews, they\u2019re social proof that tells us that the book we\u2019re thinking about buying is a safe purchase.<\/p>\n","protected":false},"author":4,"featured_media":19572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[25,11,12],"tags":[443,1322,444,1323,445],"class_list":["post-14021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiction","category-tactics","category-tools","tag-blurbs","tag-editorial-reviews","tag-endorsements","tag-influencers","tag-testimonials"],"yoast_head":"\nWho should you ask to endorse your book? - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"Who should endorse your book? 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The reader reaction you want<\/h2>\nYou want meaningful testimonials from people your ideal readers admire and respect.<\/p>\nThat means that when people in your target audience see your blurber\u2019s name and credential (book title, job title, employer, etc.), they:<\/p>\n

Fiction endorsers<\/h2>\nThe best fiction testimonial sources include:<\/p>\n

Nonfiction endorsers<\/h2>\n<\/a>My blurb for Laura Laing’s “Math for Writers.”<\/figcaption><\/figure>\nYou have more options with nonfiction, but that doesn\u2019t make it easier. Possibilities include:<\/p>\n