Affiliate Disclosure:<\/strong> This post contains Amazon Associate links, which means if you click on them and make a purchase, I will receive a couple of pennies (at no extra charge to you).<\/em><\/p>\n

There\u2019s lots to look forward to in March, isn\u2019t there?<\/p>\n

It brings the first official day of spring, a good excuse to cook corned beef and cabbage, and the U.S. men\u2019s college basketball tournament known as March Madness \u2013 reimagined this year because of COVID-19.<\/p>\n

March madness isn\u2019t limited to the NCAA tournament, though. March offers authors a collection of quirky, unexpected, and downright whimsical book promotion opportunities you can use to bring attention to your book.<\/p>\n

How to capitalize on March madness marketing opportunities<\/h2>\n

The list below offers so many fun occasions you can link to your book for marketing purposes.<\/p>\n

Not sure how to go about pairing your book with any of them? Here are a few examples to get you started.<\/p>\n

\n
• March 1, World Compliment Day<\/strong>, could be a good fit for my friend Kate Hanley<\/a>\u2019s How to Be a Better Person: 400+ Simple Ways to Make a Difference in Yourself \u2013 and the World<\/a><\/em> if Kate recommends giving compliments when they\u2019re deserved. Perhaps your novel\u2019s protagonist struggles to accept compliments, or you\u2019ve written a children\u2019s book that stresses the importance of positivity. Lead by example \u2013 spend time that day handing out compliments on social media.<\/li>\n
• National Salesperson Day <\/strong>on March 5 <\/strong>is tailor-made for anyone who\u2019s written a book about sales, including my favorite sales expert, Bill Cates, and his most recent book, Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients<\/a><\/em>. (Full disclosure: I edited the book.) If selling is your topic, blog about your favorite salespeople or list the traits top salespeople possess.<\/li>\n
• Romance writers should have a lot of fun with Proposal Day <\/strong>on March 20<\/strong>. Write and distribute a tip sheet<\/a> offering marriage proposal dos and don\u2019ts, or blog about the most romantic proposals you\u2019ve seen on Instagram. Business book authors can use this one, too, by offering business proposal-writing advice on LinkedIn.\u00a0<\/strong><\/li>\n<\/ul>\n

  Your March madness marketing opportunities<\/h2>\n

  Here\u2019s a partial list of the March madness marketing opportunities you can add to next month\u2019s book promotion calendar. Get the full list on\u00a0the Holiday Insights site<\/a>.<\/p>\n

  \n
  • March 1 National Pig Day<\/li>\n
  • March 1 Peanut Butter Lovers’ Day<\/li>\n
  • March 1 World Compliment Day<\/li>\n
  • March 2 Old Stuff Day<\/li>\n
  • March 5 Multiple Personality Day<\/li>\n
  • March 5 National Salesperson Day<\/li>\n
  • March 9 Panic Day<\/li>\n
  • March 10 Middle Name Pride Day<\/li>\n
  • March 11 Worship of Tools Day<\/li>\n
  • March 12 Plant a Flower Day<\/li>\n
  • March 13 International Fanny Pack Day<\/li>\n
  • March 14 National Potato Chip Day<\/li>\n
  • March 15 Dumbstruck Day<\/li>\n
  • March 18 Awkward Moments Day<\/li>\n
  • March 20 Extraterrestrial Abductions Day<\/li>\n
  • March 20 National Quilting Day<\/li>\n
  • March 20 Proposal Day<\/li>\n
  • March 22 National Goof Off Day<\/li>\n
  • March 26 Live Long and Prosper Day<\/li>\n
  • March 28 Weed Appreciation Day<\/li>\n
  • March 29 National Mom and Pop Business Owners Day<\/li>\n
  • March 31 Bunsen Burner Day<\/li>\n
  • March 31 National Crayon Day<\/li>\n
  • March 31 World Backup Day<\/li>\n<\/ul>\n

    Which of these holidays speak to you? How will you use next month to help generate conversation and call attention to your book in a lighthearted way?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    <\/a><\/p>\n

    There\u2019s lots to look forward to in March, isn\u2019t there?<\/p>\n

    It brings the first official day of spring, a good excuse to cook corned beef and cabbage, and the U.S. men\u2019s college basketball tournament known as March Madness \u2013 reimagined this year because of COVID-19.<\/p>\n

    March madness isn\u2019t limited to the NCAA tournament, though. March offers authors a collection of quirky, unexpected, and downright whimsical book promotion opportunities you can use to bring attention to your book.<\/p>\n","protected":false},"author":4,"featured_media":19570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,145,25,11],"tags":[43,35,1282,1324,1325],"class_list":["post-14034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-publicity","category-current-events","category-fiction","category-tactics","tag-book-marketing","tag-book-promotion","tag-book-promotion-opportunities","tag-march-holidays","tag-march-madness"],"yoast_head":"\n