wordpress-seo
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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /srv/users/sandra/apps/sandra/public/wp-includes/functions.php on line 6114Affiliate Disclosure:<\/strong> This post contains affiliate links, which means if you click on them and make a purchase, I will receive a small commission (at no extra charge to you). <\/em><\/pre>\nBook promotion quote graphics \u2013 also known as \u201cimage quotes\u201d and \u201cquote cards\u201d \u2013 are social media images that excerpt praise about your book from:<\/p>\n
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- Book blurbs (testimonials and endorsements)<\/li>\n
- Reader reviews (with permission)<\/li>\n
- The book’s contents<\/li>\n<\/ul>\n
You create these graphics to show that your book is respected by influencers and readers, or to give a small, intriguing sample of the book\u2019s content.<\/p>\n
Easy to create and share, they let you use other people\u2019s words to say, \u201cPeople like my book, so you will, too.\u201d (Which is way classier than using your own words.)<\/p>\n
What do book promotion quote graphics look like?<\/h2>\n
You can use a number of different approaches or treatments, but simple works best. Here are a couple of examples from major publishers for books you might recognize. (Click on the image to see the examples in a larger format.)<\/em><\/p>\n
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You\u2019ll see that only one of these three includes the title. I pulled each from their book\u2019s Amazon sales page, so in that situation, there’s no question about the book title.<\/p>\n
I prefer to create them so that they stand alone anywhere, even without an explanatory post accompanying the image. To do that, you’ll want to include the title in the image.<\/p>\n
A note about permissions<\/h2>\n
As you think about how you might duplicate what the big publishers are doing in those examples, keep in mind that Amazon requires authors to get permission from the reader to excerpt reader reviews on that platform. This is because the reviewer owns the\u00a0review <\/span>copyright.<\/p>\n
To be safe, apply that permission policy to reader reviews from any other retail site or platform, too, including Goodreads.<\/p>\n
By definition, you\u2019re allowed to use anything from pre-publication testimonials and literary\/trade\/media reviews in quote cards and other book promotion materials.<\/p>\n
How do you create them?<\/h2>\n
My favorite tool for creating social media images like these is Canva<\/a>. I used it to create these promotional quote graphics for the Build Book Buzz Reader Book Review Forms<\/a>. (Click on the image\u00a0 to see the examples in a larger format.)<\/em><\/p>\n
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Online tools that are similar to Canva<\/a> include:<\/p>\n
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- Stencil<\/a><\/li>\n
- Snappa<\/a><\/li>\n
- Quozio<\/a><\/li>\n<\/ul>\n
I gave the MockupShots<\/a> image generator a try, too. MockupShots incorporates your book cover into hundreds of backgrounds, so with that tool, your book cover will always be in the image.<\/p>\n
I\u2019m not sure how I feel about including the book cover, though. What do you think of this one I created for my e-book with MockupShots<\/a>?<\/p>\n
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Design tips<\/h2>\n
As you use any of these tools, work to keep it simple. Less is more (which is why I\u2019m on the fence about the image that includes my book cover).<\/p>\n
Be consistent with your quote images by using the same or similar templates for all book promotion quote graphics. For example, if you\u2019re creating three for your newest book, all three should look similar for branding reasons.<\/p>\n
Speaking of branding<\/a>, be certain to incorporate book cover imagery and\/or colors into your quote card.<\/p>\n
To make sure your image has your cover colors, use the free Eye Dropper tool for color matching. Get instructions and a demo video in my article, \u201cHow to use Eye Dropper for consistent author branding colors<\/a>.\u201d<\/p>\n
Using book promotion quote graphics<\/h2>\n
There are a number of ways you can use and share your quote cards. Here are just a few; I’m sure you can think of more.<\/p>\n
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- Share on social media with appropriate text\u00a0and a purchase link <\/span>in the accompanying post.<\/li>\n
- Add to your author website.<\/li>\n
- Distribute to your launch team<\/a> to share with their networks<\/li>\n<\/ul>\n
Don’t miss this easy opportunity to make the most of endorsements, reviews, and pithy gems from your book. You might even have fun with it!<\/p>\n