But aren\u2019t your books<\/em> the products \u2013 not you?<\/p>\n

Yes and no.<\/p>\n

In most cases, you\u2019re the brand, while your books are \u201cbrand extensions.\u201d They’re literally an extension of your brand onto additional products.<\/p>\n

For example, remember when Coca-Cola was just, well, Coke? Now you can drink Coca-Cola Cherry, Orange Vanilla, Diet Coke, and more. Coke is the brand; the flavor varieties are brand extensions.<\/p>\n

As an author, you might not be as well-known as that brown carbonated beverage, but you\u2019re still a brand. In addition to books, your brand might also extend to online courses you\u2019ve created, presentations you make, and even other products such as t-shirts and coffee mugs.<\/p>\n