In the marketing world, a soft launch happens when you release a new product to a limited audience before doing a full-blown introduction later.<\/p>\n

Companies use this approach for a number of reasons, including gathering feedback they can use to improve the product or fine-tune their marketing language for the full launch.<\/p>\n

For most products and services, it\u2019s a great way to answer the question, \u201cHave we got this right?\u201d<\/p>\n

3 reasons to plan a soft book launch<\/h2>\n

There are three primary reasons a soft launch is a smart strategy for authors and books, too.<\/p>\n