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{"id":14326,"date":"2021-06-02T07:00:19","date_gmt":"2021-06-02T12:00:19","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=14326"},"modified":"2023-12-07T21:34:40","modified_gmt":"2023-12-07T21:34:40","slug":"book-review-how-to-market-a-book","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/book-review-how-to-market-a-book\/","title":{"rendered":"Book review: How to Market a Book: Overperform in a Crowded Market"},"content":{"rendered":"

Affiliate Disclosure:<\/strong> This post contains Amazon Associate links, which means if you click on them and make a purchase, I will receive a couple of pennies (at no extra charge to you).\u00a0<\/em><\/p>\n

If you\u2019re familiar with Reedsy<\/a>, you won\u2019t be surprised to know that I think How to Market a Book: Overperform in a Crowded Market<\/a><\/em> by Reedsy co-founder Ricardo Fayet<\/a> is an excellent book.<\/p>\n

It\u2019s not thorough \u2013 it doesn’t address many book marketing tactics that are effective \u2013 but it doesn\u2019t need to cover all options to offer value.<\/p>\n

Fayet\u2019s book focuses primarily on how to understand how Amazon works, then use that knowledge to sell on that platform using email, pricing promotions, and advertising.<\/p>\n

It also goes in-depth into how to leverage Apple Books, Google Play, and Kobo. Since most books are purchased on Amazon, though, he spends more time explaining what you need to succeed there.<\/p>\n

Who will find this book helpful?<\/h2>\n

There\u2019s no question that this is a valuable resource for any author who wants to sell books.<\/p>\n

While it repeats some of what you might have read on this site already \u2013 the importance of writing a great book with a genre-specific cover and knowing as much as possible about your target audience, for example \u2013 it also goes into great detail about Amazon algorithms and lists.<\/p>\n

We all need to understand as much as possible about how Amazon works.<\/p>\n

Still, as I moved through the book, I realized that the ideal reader for this particular book is what I might call a \u201ccareer author.\u201d Fayet is writing for someone who has the potential to support themselves through book sales.<\/p>\n

It doesn\u2019t matter if that doesn\u2019t describe you, though. How to Market a Book<\/em><\/a> is still important to your work as an author, especially with regards to understanding Amazon better.<\/p>\n

Note, too, that it skews toward series fiction writers since that\u2019s the best way to become a full-time author. He notes that nonfiction authors can also write series, but his examples tend to be from fiction.<\/p>\n

My favorite gems<\/h2>\n

As Fayet notes in Chapter 1, book marketing is all about getting discovered. It\u2019s not about chasing down readers, it\u2019s about how readers find your book. Everything in Section I, \u201cMindset and Marketing Fundamentals,\u201d is a must-read for all authors, but I especially appreciated his thinking on \u201cthe silent majorit<\/strong>y\u201d in Chapter 4. These are the people who don\u2019t leave reviews, but could recommend your book to friends.<\/p>\n

\"Ricardo<\/a>I discovered a new-to-me concept \u2013 book \u201cuniverses\u201d<\/strong> \u2013 in Chapter 7. Fayet describes this as \u201cseries of series\u201d \u2013 creating a new series that\u2019s related to another series you\u2019ve finished writing. Think TV series spin-offs \u2013 for example, NCIS followed by NCIS L.A. and NCIS New Orleans, or all of the Law & Order programs.<\/p>\n

Chapter 8 explains read-through rate<\/strong> for series books and explains how to calculate it. Again, if you don\u2019t write series, this isn\u2019t useful. But if you do, you need to understand this.<\/p>\n

I especially appreciated Section IV, Amazon Marketing, where Fayet went into great detail on Amazon\u2019s lists and algorithms<\/strong>. How much do you know about Popularity Lists and how they work? You\u2019ll learn even more in Chapter 17.<\/p>\n

You\u2019ll get good basics on e-mail marketing<\/strong> in the section on mailing lists. If that\u2019s something you want to get better at, though, read my review of the excellent Newsletter Ninja: How to Become an Author Mailing List Expert<\/a><\/em>. (Then buy that book.)<\/p>\n

There\u2019s an incredible amount of information on advertising<\/strong> in Section VIII because this book focuses on paid marketing tactics.<\/p>\n

Finally, one of my favorite gems in Chapter 50 on audiobook marketing details how to get an audio clip<\/strong> from your book to share on your website. If you\u2019ve got books available in audio format, you\u2019ll appreciate this chapter.<\/p>\n

As is often the case, there was a chapter or two that could have had more substance, including the one on editorial reviews<\/strong>. Still, How to Market a Book<\/a><\/em> includes enough links to tools that will improve your marketing to make up for that.<\/p>\n

Five stars<\/h2>\n

Read this book, which you can download on Amazon for free<\/a>. It will get you on the right track, especially on Amazon.<\/p>\n

And let\u2019s face it: No matter how you feel about Amazon, you can\u2019t avoid it if you want to sell books.<\/p>\n

I highly recommend reading it, whether yours is a stand-alone book you want discovered or you\u2019re a series writer who plans to make a living from royalties.<\/p>\n

Have you read this book? What did you think about it? Tell us in a comment.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\"How<\/a><\/p>\n

If you\u2019re familiar with Reedsy<\/a>, you won\u2019t be surprised to know that I think How to Market a Book: Overperform in a Crowded Market<\/a><\/em> by Reedsy co-founder Ricardo Fayet<\/a> is an excellent book.<\/p>\n

It\u2019s not thorough \u2013 it doesn’t address many book marketing tactics that are effective \u2013 but it doesn\u2019t need to cover all options to offer value.<\/p>\n

Fayet\u2019s book focuses primarily on how to understand how Amazon works, then use that knowledge to sell on that platform using email, pricing promotions, and advertising.<\/p>\n

It also goes in-depth into how to leverage Apple Books, Google Play, and Kobo. Since most books are purchased on Amazon, though, he spends more time explaining what you need to succeed there.<\/p>\n","protected":false},"author":4,"featured_media":19538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[25,78,126],"tags":[1144,43,425,1322,550,551],"class_list":["post-14326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiction","category-opportunities-to-learn","category-reviews","tag-amazon-ads","tag-book-marketing","tag-discoverability","tag-editorial-reviews","tag-reedsy","tag-ricardo-fayet"],"yoast_head":"\nBook review: How to Market a Book: Overperform in a Crowded Market - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"Should you read "How to Market a Book" by Reedsy co-founder Ricardo Fayet? 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