Do you post the exact same language and image on Twitter, Facebook, Instagram, LinkedIn, etc.? Social scheduling tools make it easy to do that, but it doesn\u2019t mean you should.<\/p>\n

Let’s use sharing from Instagram to Facebook as an example. Many people do this because Instagram’s owner, Facebook, makes it easy to do so . Here are a few reasons why you want to be careful with this:<\/p>\n

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• If you have the same connections on both platforms, they\u2019re seeing the same content twice<\/strong>. Is that your goal? Or would you rather use the overlapping audiences to share two messages instead of one?<\/li>\n
• The tagging \u2013 when you include the Instagram name of people or brands or businesses or locations \u2013 looks different on Facebook. That renders it useless and out of context<\/strong> when the post is shared to Facebook.<\/li>\n
• When you’ve included tagging, it’s obvious that you\u2019ve posted on Instagram first. That suggests to Facebook connections that they aren\u2019t your most important audience<\/strong>. Like, maybe, they\u2019re an after-thought. Again, is that your goal?<\/li>\n
• If your Facebook post privacy setting is set to \u201cfriends only,\u201d only people you’re already connected to will find your Instagram-to-Facebook posts by searching for the hashtags used in the original Instagram post. That means that unless you use the \u201cpublic\u201d setting on Facebook, Instagram hashtagging won\u2019t lead anyone new to you.<\/strong> (And when\u2019s the last time you searched for hashtags on Facebook, anyway?)<\/li>\n<\/ul>\n