5 secrets to writing bestseller book marketing copy<\/h2>\nBy Casey Demchak<\/h3>\n
Congratulations! You\u2019ve written a book and now you\u2019re ready to market it, grow your fanbase, and make an impact in the world. To do this you need a solid promotional campaign that\u2019s backed by engaging book marketing copy.<\/p>\n
Book marketing copy is the “sales” text you write for your back cover, Amazon description, social media posts, email promotions, and other marketing materials for your book.<\/p>\n
However, many authors have a fear of writing marketing copy for two reasons. One, they simply don\u2019t know how. And two, they may be uncomfortable writing marketing copy because they think it means they have to be slick, pushy, and cheesy.<\/p>\n
If you have such fears or doubts about writing marketing copy for your book, I\u2019m about to help you eliminate them.<\/p>\n
There are a bunch of copywriting secrets I can share with you that will help you write engaging book promotion content. However, today I\u2019m going to zero in on five inside secrets that will definitely get you off to a strong start.<\/p>\n The first secret to developing strong book marketing copy is understanding the two reasons why it\u2019s so critical.<\/p>\n [novashare_tweet tweet=”The first secret to developing strong book marketing copy is understanding the two reasons why it\u2019s so critical.” hide_hashtags=”true”]<\/p>\n First, compelling marketing copy gives your book, and you, a much more polished and professional image. If you\u2019ve written a first-rate book, it absolutely must be supported by expert marketing copy.<\/p>\n Second, press releases<\/a> and social media posts are a great way to warm up your audience and create a buzz for your book.<\/p>\n However, at some point you need to write persuasive book marketing copy that motivates readers to buy your book NOW \u2026 instead of later, or never.<\/p>\n It\u2019s not enough to just create a buzz about your book that gets people talking. You need to compel people to actually buy it \u2026 and that\u2019s why you need engaging book marketing copy.<\/p>\n To stand out in a crowded market, your book marketing copy needs to have a distinct voice<\/a>. For example, if you\u2019ve written a self-development book that has a nurturing tone, write your marketing copy in a nurturing tone.<\/p>\n If you\u2019ve written a business book that has an authoritative edge to it, give your marketing copy an authoritative edge. If your book has a clever and crafty attitude to it, write your marketing copy with a clever and crafty attitude.<\/p>\n If you write your marketing copy through a definite and distinctive voice, it\u2019s going to be much easier to make it pop off the page and attract readers.<\/p>\n Great book marketing copy does NOT have to be written in a style that is catchy, sexy, and clever. In fact, I strongly urge you to write marketing materials that mirror the same tone as a casual chat you\u2019d have with a friend in a coffee shop.<\/p>\n [novashare_tweet tweet=”Great book marketing copy does NOT have to be written in a style that is catchy, sexy, and clever.” hide_hashtags=”true”]<\/p>\n The days of slick, cheesy Madison Avenue copywriting are dead, especially when it comes to marketing books. If you write marketing copy that is filled with hype, fluff, and unrealistic promises \u2026 you\u2019ll turn away a lot of people. And I know this isn\u2019t the kind of marketing copy you want to write anyway.<\/p>\n So here\u2019s the good news:<\/p>\n Marketing copy written in a conversational style can be highly effective if you lead readers through a basic motivating sequence that 1) shows you have a precise understanding of what they want, desire, or need; and 2) communicates the clear-cut benefits they\u2019ll derive from reading your book.<\/p>\n It really is possible to do this by writing sales copy in a style that has the feel of a conversation you\u2019d have with a potential book buyer. My next two secrets will give you insights into how easy it can be to do this.<\/p>\n The most valuable real estate in the world of book marketing copy is your headlines. But as I just mentioned, don\u2019t fall into the trap of thinking you need to dream up Madison-Avenue-style headlines that are zippy, catchy, and sexy. This can be a big waste of your time and energy.<\/p>\n Here\u2019s why.<\/p>\n The goal of every headline you write is really simple:<\/p>\n To motivate your audience to want to know more about your book, you don\u2019t have to be crafty or clever with your headlines. In fact, a clear crisp headline that states or implies a benefit often works the best.<\/p>\n Here are a few simple but effective headline types I\u2019ve drawn from over the years when writing marketing copy for authors. As you\u2019ll see, none of them are zippy, sexy, or catchy.<\/p>\n Problem-solution<\/strong><\/p>\n Reverse Your Chronic Pain Without Drugs<\/em><\/p>\n How to \u2026 <\/strong><\/p>\n How to Build BIG Wealth After Age 50<\/em><\/p>\n Numbered list <\/strong><\/p>\n 9 Things Every High School Kid Should Know About Money<\/em><\/p>\n Success story<\/strong><\/p>\n How I Went from Broke to Bragging in 18 Months<\/em>\u00a0<\/strong><\/p>\n Startling fact or news<\/strong><\/p>\n The REAL Causes of Heart Disease Will Scare You<\/em>\u00a0<\/strong><\/p>\n There are many more headline types you can draw from. But this brief list shows you clearly that attention-getting headlines can be very straightforward and conversational.<\/p>\n Authors often make the mistake of building their marketing copy around a summary of what their book is about. This is a mistake because what readers really want to know is what they\u2019ll gain from reading your book.<\/p>\n This is why your copy must<\/em> focus on reader benefits and takeaways.<\/p>\n Remember, when you focus your marketing copy on reader benefits and takeaways, it will be obvious to readers what your book is about.<\/p>\n Here is an example of this concept using marketing copy I wrote for author Martin Leifeld\u2019s business book, Five Minutes for Fundraising<\/em>.<\/p>\n Also, take note of the simple conversational tone in which this copy is written.<\/p>\n EXAMPLE<\/strong><\/p>\n In Five Minutes for Fundraising<\/strong>, Martin Leifeld reveals insights you can use that have helped him raise nearly $500 million dollars for the non-profit organizations he\u2019s served.<\/em>\u00a0<\/em><\/p>\n Through his experience and the wisdom shared by 26 of today\u2019s most successful fundraisers, you\u2019ll gain the skills you need to \u2026<\/em>\u00a0<\/em><\/p>\n Five Minutes for Fundraising<\/em><\/strong> removes the intimidation that comes with trying to secure large gifts from influential donors, so you can make an impact and leave a memorable, lasting legacy.<\/em><\/p>\n In this example I provide a strong sense of what this book is about by describing in detail it\u2019s primary benefits and takeaways for readers. Again, when your marketing copy focuses on reader benefits, it will be obvious what your book is about.<\/p>\n Lastly, notice how the marketing copy in this example is written in what I call an \u201cat-a-glance-friendly\u201d style. You can make your book marketing copy more friendly on the eye for readers by:<\/p>\n Do this and your marketing copy will look like it\u2019s quick and easy to read, which will get the attention of more readers. And when more readers check out your book marketing materials \u2026 you sell more books!<\/p>\n I hope you find these five secrets to writing great book marketing copy helpful. Remember, if you have the writing skills to craft a book, you definitely have the ability to write engaging book marketing copy.<\/p>\n You can do this. It\u2019s easier than you think!<\/p>\n Do you write your own marketing copy? What do you struggle with the most? Please tell us in a comment.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Congratulations! You\u2019ve written a book and now you\u2019re ready to market it, grow your fanbase, and make an impact in the world. To do this you need a solid promotional campaign that\u2019s backed by engaging book marketing copy.<\/p>\n Book marketing copy is the “sales” text you write for your back cover, Amazon description, social media posts, email promotions, and other marketing materials for your book.<\/p>\n However, many authors have a fear of writing marketing copy for two reasons. One, they simply don\u2019t know how. And two, they may be uncomfortable writing marketing copy because they think it means they have to be slick, pushy, and cheesy.<\/p>\n If you have such fears or doubts about writing marketing copy for your book, I\u2019m about to help you eliminate them.<\/p>\n","protected":false},"author":3,"featured_media":19506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[49,11],"tags":[43,1412,35,1413,1414,1415],"class_list":["post-14595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-columns","category-tactics","tag-book-marketing","tag-book-marketing-copy","tag-book-promotion","tag-casey-demchak","tag-marketing-copy","tag-marketing-copywriting"],"yoast_head":"\n![\"book](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2021\/09\/5-secrets-to-writing-bestseller-book-marketing-copy.png\")
<\/a><\/p>\n1. Understand why book marketing copy is so important.<\/h2>\n
2. Establish an authentic voice.<\/h2>\n
3. Write like you are talking to a friend in a coffee shop.<\/h2>\n
4. Use simple headlines in your book marketing copy.<\/h2>\n
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5. Focus on reader benefits.<\/h2>\n
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Give it a try<\/h2>\n
![\"Casey](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2021\/09\/Casey-Demchak-300x270.png\")
<\/a>Today\u2019s guest blogger is Casey Demchak, an award-winning copywriter and a recognized expert at writing persuasive marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status. He is also a copywriter for Jeff Walker\u2019s Product Launch Formula team. You can download Casey\u2019s e-book, <\/em>7 Must-Know Copywriting Secrets that Sell More Books, at <\/em>https:\/\/www.caseydemchak.com\/secrets\/<\/em><\/a>.<\/em>\u00a0<\/strong><\/p>\n5 secrets to writing bestseller book marketing copy<\/h2>\n
By Casey Demchak<\/h3>\n