It\u2019s more powerful than advertising and other paid-for marketing tactics because it brings with it far more credibility. That\u2019s because when you\u2019re quoted by the press, you get an authority boost.<\/p>\n

People are smart enough to know that journalists are selective about who they use as sources. So, if a reporter chose you, you must know what you\u2019re talking about.<\/p>\n

What are the easiest and most effective ways to get publicity? Here are my top three.<\/p>\n","protected":false},"author":4,"featured_media":19498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,78,11,12],"tags":[1422,734,864,163,1423,254,48],"class_list":["post-14651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-publicity","category-opportunities-to-learn","category-tactics","category-tools","tag-author-and-book-publicity","tag-author-blog","tag-author-publicity","tag-book-publicity-2","tag-get-quoted","tag-haro","tag-tip-sheet"],"yoast_head":"\n