{"id":14651,"date":"2021-10-27T07:00:08","date_gmt":"2021-10-27T12:00:08","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=14651"},"modified":"2023-12-07T21:34:28","modified_gmt":"2023-12-07T21:34:28","slug":"get-author-and-book-publicity","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/","title":{"rendered":"The best ways to get author and book publicity"},"content":{"rendered":"<p>Publicity is that free media exposure you get when you\u2019re quoted in the press. It could be an interview for a(n):<\/p>\n<ul>\n<li>Magazine<\/li>\n<li>Newspaper<\/li>\n<li>Online media outlet or content site<\/li>\n<li>Radio station<\/li>\n<li>TV program<\/li>\n<li>Blog<\/li>\n<li>Podcast<\/li>\n<\/ul>\n<p>It\u2019s more powerful than advertising and other paid-for marketing tactics because it brings with it far more credibility. That\u2019s because when you\u2019re quoted by the press, you get an authority boost.<\/p>\n<p>People are smart enough to know that journalists are selective about who they use as sources. So, if a reporter chose you, you must know what you\u2019re talking about.<\/p>\n<p>What are the easiest and most effective ways to get publicity? Here are my top three.<\/p>\n<h2>1. Write and distribute a publicity tip sheet.<\/h2>\n<p>A <a href=\"https:\/\/buildbookbuzz.com\/how-to-create-a-book-publicity-tip-sheet\/\">tip sheet<\/a> is a type of press release that offers tips or advice in a bulleted or numbered format.<\/p>\n<p>Like a press release, it\u2019s written like a news story so that a media outlet or blogger can run it as is. No additional research or writing is necessary.<\/p>\n<p>Media outlets, especially newspapers and magazines, like tip sheets because they can pull out just one or two tips to fill space. They also run them as short articles or use them as a starting point for longer feature stories.<\/p>\n<p>[novashare_tweet tweet=&#8221;Media outlets, especially newspapers and magazines, like tip sheets because they can pull out just one or two tips to fill space. They also run them as short articles or use them as a starting point for longer feature stories.&#8221; hide_hashtags=&#8221;true&#8221;]<\/p>\n<p>Radio stations like to share the advice in snippets or, like TV talk shows, build author interviews around the tip sheet topic. Bloggers run them as new posts because tip sheets with substance help them deliver useful information to their followers.<\/p>\n<p>Learn how to create one and see an example in \u201c<a href=\"https:\/\/buildbookbuzz.com\/how-to-create-a-book-publicity-tip-sheet\/\">How to create a book publicity tip sheet<\/a>.\u201d<\/p>\n<h2>2. Blog regularly.<\/h2>\n<p>When I\u2019m looking for sources for my freelance writing article assignments, I often start with a Google search.<\/p>\n<p>I might type in my article topic, or, when I specifically want to interview an author, I\u2019ll type the topic plus the word \u201cauthor.\u201d<\/p>\n<p>More often than not, search results take me to blog posts. I contact the blogger via email; if they respond (and sadly, it\u2019s \u201cif,\u201d not \u201cwhen\u201d), we do an interview \u2026 and that expert scores free publicity.<\/p>\n<p>Here\u2019s how you can leverage your blog\u2019s content to get publicity:<\/p>\n<ul>\n<li>Provide your email address on your \u201ccontact\u201d page, not a form that people have to type into. Because I rarely get a response to my form-based inquiries, I try not to use them when I find a source I\u2019d like to interview. If I can use only one of the two experts I\u2019ve found, I\u2019ll start with the one who provides an email address.<\/li>\n<li>Respond to media inquiries quickly. Most of us move on to the next option quickly when we don\u2019t hear back from someone we\u2019ve contacted within a reasonable amount of time.<\/li>\n<\/ul>\n<h2>3. Subscribe to HARO.<\/h2>\n<p>HARO \u2013 Help a Reporter Out \u2013 is a free service that helps journalists find sources to interview and quote in articles and broadcast segments.<\/p>\n<p>It is one of the easiest \u2013 if not <em>the<\/em> easiest \u2013 ways to get book publicity.<\/p>\n<p>HARO is every book publicist\u2019s secret weapon because works. That&#8217;s why every time I coach an author who wants media exposure, the first thing I ask is, \u201cAre you using HARO?\u201d<\/p>\n<p>And it\u2019s <em>free<\/em>.<\/p>\n<h3><strong>HARO feeds you requests from journalists<\/strong><\/h3>\n<p>When you create a free HARO account, you\u2019ll get three emails a day. Each of these emails includes a collection of brief messages from journalists who are looking for article or segment sources. We call those messages from journalists \u201cqueries.\u201d<\/p>\n<p>I use HARO regularly to find people to interview or quote for my freelance writing assignments, and, sad to say, I rarely hear from authors.<\/p>\n<p>Worse, those I hear from don\u2019t respond in a way that makes it possible for me to interview or quote them.<\/p>\n<p>That\u2019s because there\u2019s a right way and a wrong way to respond, and many sources of all types, not just authors, respond the wrong way.<\/p>\n<p>[novashare_tweet tweet=&#8221;There\u2019s a right way and a wrong way to respond to HARO queries, and many sources of all types, not just authors, respond the wrong way.&#8221; hide_hashtags=&#8221;true&#8221;]<\/p>\n<h3><strong>HARO response secrets<\/strong><\/h3>\n<p>I teach how to use HARO the <em>right<\/em> way to get publicity for your author career and your book in my course, &#8220;<a href=\"https:\/\/build-book-buzz.teachable.com\/p\/get-quoted\"><strong>Get Quoted: A Journalist&#8217;s Strategies for using HARO to Snag Book Publicity<\/strong><\/a>.&#8221;<\/p>\n<p>Mastering HARO will give you a competitive edge that will not only help you sell more books, it will contribute to the platform you need to get a traditional publishing contract.<\/p>\n<p>And, for those who consult, coach, or speak, it will boost your profile in ways that attract more clients and allow you to charge more for your services.<\/p>\n<p>Get more information on the <a href=\"https:\/\/build-book-buzz.teachable.com\/p\/get-quoted\"><strong>Get Quoted<\/strong> course description page<\/a>.<\/p>\n<h2>Publicity begets publicity<\/h2>\n<p>It\u2019s important to use any of these methods or others, including <a href=\"https:\/\/buildbookbuzz.com\/8-ways-to-pitch-media-outlets\/\">contacting media outlets directly with article or segment ideas<\/a>, because publicity begets publicity.<\/p>\n<p>Here\u2019s what often happens once you\u2019ve been quoted a couple of times:<\/p>\n<ul>\n<li>You, your book, and your website show up higher in search engine results when people, including journalists, search for your topic.<\/li>\n<li>Journalists who see you\u2019ve been quoted already are more likely to contact you for an interview. That\u2019s because another reporter has vetted you, and because it\u2019s clear that you\u2019re willing and able to talk about your topic.<\/li>\n<\/ul>\n<p>You also earn the right to share media outlet, blog, podcast, and content site logos on your website in an \u201cas seen on\u201d banner.<\/p>\n<p>Don\u2019t wait to pursue publicity. Let this free strategy help you reach more of the right readers.<\/p>\n<p><em>Have you snagged publicity? Please tell us how you did it in a comment!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2021\/10\/The-best-ways-to-get-author-and-book-publicity.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14654\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2021\/10\/The-best-ways-to-get-author-and-book-publicity.png\" alt=\"author and book publicity\" width=\"620\" height=\"413\" \/><\/a><\/p>\n<p>Publicity is that free media exposure you get when you\u2019re quoted in the press. It could be an interview for a(n):<\/p>\n<ul>\n<li>Magazine<\/li>\n<li>Newspaper<\/li>\n<li>Online media outlet or content site<\/li>\n<li>Radio station<\/li>\n<li>TV program<\/li>\n<li>Blog<\/li>\n<li>Podcast<\/li>\n<\/ul>\n<p>It\u2019s more powerful than advertising and other paid-for marketing tactics because it brings with it far more credibility. That\u2019s because when you\u2019re quoted by the press, you get an authority boost.<\/p>\n<p>People are smart enough to know that journalists are selective about who they use as sources. So, if a reporter chose you, you must know what you\u2019re talking about.<\/p>\n<p>What are the easiest and most effective ways to get publicity? Here are my top three.<\/p>\n","protected":false},"author":4,"featured_media":19498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,78,11,12],"tags":[1422,734,864,163,1423,254,48],"class_list":["post-14651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-publicity","category-opportunities-to-learn","category-tactics","category-tools","tag-author-and-book-publicity","tag-author-blog","tag-author-publicity","tag-book-publicity-2","tag-get-quoted","tag-haro","tag-tip-sheet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The best ways to get author and book publicity - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"Don&#039;t overlook the importance of author and book publicity when building your book marketing plan. Here are 3 easy ways to get publicity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The best ways to get author and book publicity - Build Book Buzz\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t overlook the importance of author and book publicity when building your book marketing plan. Here are 3 easy ways to get publicity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/\" \/>\n<meta property=\"og:site_name\" content=\"Build Book Buzz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buildbookbuzz\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-27T12:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T21:34:28+00:00\" \/>\n<meta name=\"author\" content=\"Sandra Beckwith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:site\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Beckwith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/\"},\"author\":{\"name\":\"Sandra Beckwith\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6\"},\"headline\":\"The best ways to get author and book publicity\",\"datePublished\":\"2021-10-27T12:00:08+00:00\",\"dateModified\":\"2023-12-07T21:34:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/\"},\"wordCount\":1020,\"commentCount\":11,\"publisher\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\"},\"keywords\":[\"author and book publicity\",\"author blog\",\"author publicity\",\"book publicity\",\"Get Quoted\",\"HARO\",\"tip sheet\"],\"articleSection\":[\"Book Publicity\",\"Opportunities To Learn\",\"Tactics\",\"Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/\",\"url\":\"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/\",\"name\":\"The best ways to get author and book publicity - Build Book Buzz\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#website\"},\"datePublished\":\"2021-10-27T12:00:08+00:00\",\"dateModified\":\"2023-12-07T21:34:28+00:00\",\"description\":\"Don't overlook the importance of author and book publicity when building your book marketing plan. Here are 3 easy ways to get publicity.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandra.oddjar.com\/#website\",\"url\":\"https:\/\/sandra.oddjar.com\/\",\"name\":\"Build Book Buzz\",\"description\":\"Do-it-yourself book marketing tips, tools, and tactics\",\"publisher\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandra.oddjar.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\",\"name\":\"Build Book Buzz\",\"url\":\"https:\/\/sandra.oddjar.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png\",\"contentUrl\":\"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png\",\"width\":1191,\"height\":137,\"caption\":\"Build Book Buzz\"},\"image\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/buildbookbuzz\",\"https:\/\/twitter.com\/sandrabeckwith\",\"https:\/\/www.linkedin.com\/in\/sandrabeckwith\/\",\"https:\/\/www.pinterest.com\/sandrabeckwith\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6\",\"name\":\"Sandra Beckwith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g\",\"caption\":\"Sandra Beckwith\"},\"url\":\"https:\/\/sandra.oddjar.com\/author\/sandrab\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The best ways to get author and book publicity - Build Book Buzz","description":"Don't overlook the importance of author and book publicity when building your book marketing plan. Here are 3 easy ways to get publicity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/","og_locale":"en_US","og_type":"article","og_title":"The best ways to get author and book publicity - Build Book Buzz","og_description":"Don't overlook the importance of author and book publicity when building your book marketing plan. Here are 3 easy ways to get publicity.","og_url":"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/","og_site_name":"Build Book Buzz","article_publisher":"https:\/\/www.facebook.com\/buildbookbuzz","article_published_time":"2021-10-27T12:00:08+00:00","article_modified_time":"2023-12-07T21:34:28+00:00","author":"Sandra Beckwith","twitter_card":"summary_large_image","twitter_creator":"@sandrabeckwith","twitter_site":"@sandrabeckwith","twitter_misc":{"Written by":"Sandra Beckwith","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/#article","isPartOf":{"@id":"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/"},"author":{"name":"Sandra Beckwith","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6"},"headline":"The best ways to get author and book publicity","datePublished":"2021-10-27T12:00:08+00:00","dateModified":"2023-12-07T21:34:28+00:00","mainEntityOfPage":{"@id":"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/"},"wordCount":1020,"commentCount":11,"publisher":{"@id":"https:\/\/sandra.oddjar.com\/#organization"},"keywords":["author and book publicity","author blog","author publicity","book publicity","Get Quoted","HARO","tip sheet"],"articleSection":["Book Publicity","Opportunities To Learn","Tactics","Tools"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/","url":"https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/","name":"The best ways to get author and book publicity - Build Book Buzz","isPartOf":{"@id":"https:\/\/sandra.oddjar.com\/#website"},"datePublished":"2021-10-27T12:00:08+00:00","dateModified":"2023-12-07T21:34:28+00:00","description":"Don't overlook the importance of author and book publicity when building your book marketing plan. Here are 3 easy ways to get publicity.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandra.oddjar.com\/get-author-and-book-publicity\/"]}]},{"@type":"WebSite","@id":"https:\/\/sandra.oddjar.com\/#website","url":"https:\/\/sandra.oddjar.com\/","name":"Build Book Buzz","description":"Do-it-yourself book marketing tips, tools, and tactics","publisher":{"@id":"https:\/\/sandra.oddjar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandra.oddjar.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sandra.oddjar.com\/#organization","name":"Build Book Buzz","url":"https:\/\/sandra.oddjar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/","url":"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png","contentUrl":"https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2023\/10\/transparent-site-name-logo.png","width":1191,"height":137,"caption":"Build Book Buzz"},"image":{"@id":"https:\/\/sandra.oddjar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/buildbookbuzz","https:\/\/twitter.com\/sandrabeckwith","https:\/\/www.linkedin.com\/in\/sandrabeckwith\/","https:\/\/www.pinterest.com\/sandrabeckwith\/"]},{"@type":"Person","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6","name":"Sandra Beckwith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandra.oddjar.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db35d56572c746572f0eecebc8cbce31?s=96&d=mm&r=g","caption":"Sandra Beckwith"},"url":"https:\/\/sandra.oddjar.com\/author\/sandrab\/"}]}},"taxonomy_info":{"category":[{"value":10,"label":"Book Publicity"},{"value":78,"label":"Opportunities To Learn"},{"value":11,"label":"Tactics"},{"value":12,"label":"Tools"}],"post_tag":[{"value":1422,"label":"author and book publicity"},{"value":734,"label":"author blog"},{"value":864,"label":"author publicity"},{"value":163,"label":"book publicity"},{"value":1423,"label":"Get Quoted"},{"value":254,"label":"HARO"},{"value":48,"label":"tip sheet"}]},"featured_image_src_large":["https:\/\/sandra.oddjar.com\/wp-content\/uploads\/2021\/10\/The-best-ways-to-get-author-and-book-publicity.png",620,413,false],"author_info":{"display_name":"Sandra Beckwith","author_link":"https:\/\/sandra.oddjar.com\/author\/sandrab\/"},"comment_info":11,"category_info":[{"term_id":10,"name":"Book Publicity","slug":"book-publicity","term_group":0,"term_taxonomy_id":10,"taxonomy":"category","description":"","parent":0,"count":112,"filter":"raw","cat_ID":10,"category_count":112,"category_description":"","cat_name":"Book Publicity","category_nicename":"book-publicity","category_parent":0},{"term_id":78,"name":"Opportunities To Learn","slug":"opportunities-to-learn","term_group":0,"term_taxonomy_id":78,"taxonomy":"category","description":"","parent":0,"count":52,"filter":"raw","cat_ID":78,"category_count":52,"category_description":"","cat_name":"Opportunities To Learn","category_nicename":"opportunities-to-learn","category_parent":0},{"term_id":11,"name":"Tactics","slug":"tactics","term_group":0,"term_taxonomy_id":11,"taxonomy":"category","description":"","parent":0,"count":451,"filter":"raw","cat_ID":11,"category_count":451,"category_description":"","cat_name":"Tactics","category_nicename":"tactics","category_parent":0},{"term_id":12,"name":"Tools","slug":"tools","term_group":0,"term_taxonomy_id":12,"taxonomy":"category","description":"","parent":0,"count":217,"filter":"raw","cat_ID":12,"category_count":217,"category_description":"","cat_name":"Tools","category_nicename":"tools","category_parent":0}],"tag_info":[{"term_id":1422,"name":"author and book publicity","slug":"author-and-book-publicity","term_group":0,"term_taxonomy_id":1422,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":734,"name":"author blog","slug":"author-blog","term_group":0,"term_taxonomy_id":734,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":864,"name":"author publicity","slug":"author-publicity","term_group":0,"term_taxonomy_id":864,"taxonomy":"post_tag","description":"","parent":0,"count":8,"filter":"raw"},{"term_id":163,"name":"book publicity","slug":"book-publicity-2","term_group":0,"term_taxonomy_id":163,"taxonomy":"post_tag","description":"","parent":0,"count":59,"filter":"raw"},{"term_id":1423,"name":"Get Quoted","slug":"get-quoted","term_group":0,"term_taxonomy_id":1423,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":254,"name":"HARO","slug":"haro","term_group":0,"term_taxonomy_id":254,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"},{"term_id":48,"name":"tip sheet","slug":"tip-sheet","term_group":0,"term_taxonomy_id":48,"taxonomy":"post_tag","description":"","parent":0,"count":9,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts\/14651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/comments?post=14651"}],"version-history":[{"count":1,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts\/14651\/revisions"}],"predecessor-version":[{"id":19499,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/posts\/14651\/revisions\/19499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/media\/19498"}],"wp:attachment":[{"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/media?parent=14651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/categories?post=14651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandra.oddjar.com\/wp-json\/wp\/v2\/tags?post=14651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}