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{"id":14667,"date":"2021-11-03T07:00:41","date_gmt":"2021-11-03T12:00:41","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=14667"},"modified":"2023-12-07T21:34:27","modified_gmt":"2023-12-07T21:34:27","slug":"how-to-create-a-reader-profile","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/how-to-create-a-reader-profile\/","title":{"rendered":"How to create a reader profile (and why you want to)"},"content":{"rendered":"

Alicia Dale is a long-time business professional who turned a page in her career to ghostwrite nonfiction and business books for people, companies, and associations. A contract writer for Kevin Anderson & Associates, Alicia just finished a guide to personal injury law and is currently finishing <\/em>Twitter for Writers, a guidebook. Learn more at www.aliciadalewriter.com<\/a>.<\/em><\/p>\n

How to create a reader profile (and why you want to)<\/h2>\n

By Alicia Dale<\/h3>\n

Having a clear understanding of the audience for a book will help the likelihood that it will be read.<\/p>\n

A writer can get that clarity by creating a written reader profile based on information they gather and analyze.<\/p>\n

Understanding the target reader is especially important for authors who want to self-publish and will be doing all of their book\u2019s marketing and promotion on their own, at their own expense.<\/p>\n

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Reasons to create a reader profile<\/h2>\n

Having a solid perspective of who the reader might be can help minimize writer’s block.<\/p>\n

Writers sometimes struggle with what to communicate. Envisioning the ideal reader and how they will receive the information is a tactic that can help ease creative barriers.<\/p>\n

[novashare_tweet tweet=”Writers sometimes struggle with what to communicate. Envisioning the ideal reader and how they will receive the information is a tactic that can help ease creative barriers.” hide_hashtags=”true”]<\/p>\n

Reader profiles also create focus. When the writer is at a crossroads of whether or not to include specific information, asking if the ideal reader would value the information provides the answer.<\/p>\n

Who will the book help?<\/h2>\n

Developing a reader profile can be a really fun exercise. The first step is to think about who this book is intended to reach.<\/p>\n

Being able to clarify what the book is about in one or two sentences is helpful with this. For example, an author may be writing about the health benefits of broccoli. The purpose is pretty straightforward; this author contends that broccoli will promote good health.<\/p>\n

The next question is to identify who would want to read a book about broccoli.<\/p>\n

What type of work might they do? Brainstorm a list: health care professionals, chefs, home cooks, farmers, vegetable gardeners, food scientists, and nutritionists.<\/p>\n

Getting specific with targeting<\/h2>\n

Now that the author has a better picture of who might want to read their book, they need to decide who they would like to target. For example, a book about the health benefits of broccoli will be a little lighter in tone and content for a home cook than one written for a food scientist.<\/p>\n

If they choose that they would like to pursue the home cook audience, they can continue developing their reader profile.<\/p>\n

Does the home cook have a day job, or is cooking their full-time job? Would this person grow their vegetables in a home garden? What cooking shows might they watch? What demographic might be interested \u2013 gender, ethnicity, age?<\/p>\n

Will the book be marketed in more than one country?<\/p>\n

[novashare_tweet tweet=”Answer the question of why your ideal reader would want to read this book. What would they hope to gain from it?” hide_hashtags=”true”]<\/p>\n

Questions to ask<\/h2>\n

A writer can get creative with reader profiles. Start brainstorming about the characteristics of your ideal reader:<\/p>\n