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{"id":14839,"date":"2022-01-05T07:00:47","date_gmt":"2022-01-05T13:00:47","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=14839"},"modified":"2023-12-07T21:34:24","modified_gmt":"2023-12-07T21:34:24","slug":"podcasts-and-authors","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/podcasts-and-authors\/","title":{"rendered":"Podcasts and authors: Should you be a host or guest?"},"content":{"rendered":"

Affiliate Disclosure:<\/strong> This post contains affiliate links, which means if you click on them and make a purchase, I will receive a small commission (at no extra charge to you). <\/em><\/p>\n

I was surprised by a recent email from someone who provides book marketing advice to authors.<\/p>\n

\u201cDo you want to sell more books?\u201d the marketer asked in a message sent to subscribers. \u201cThen create a daily or weekly podcast.\u201d<\/p>\n

They make their case for this approach to podcasts and authors by citing statistics about the increasing popularity of podcasts. The numbers are compelling.<\/p>\n

But for the majority of you, creating a daily or weekly podcast doesn\u2019t make sense.<\/p>\n

Here\u2019s alternative advice: Become a podcast guest.<\/p>\n

Let me explain why.<\/p>\n

Hosting a podcast is a lot of work<\/h2>\n
There are two big deterrents to hosting a daily, weekly, or even monthly podcast: time and technology.<\/p>\n
Let\u2019s start with time.<\/strong><\/h3>\n
One of the biggest complaints I hear about book marketing in general from authors is, \u201cIt\u2019s hard to find the time to do it.\u201d<\/p>\n
<\/iframe><\/p>\n<a href=\"https:\/\/giphy.com\/gifs\/schittscreek-schitts-creek-f8hrEUmBDbMta0yO88\">via GIPHY<\/a><\/p>\nMany authors have full-time jobs that make it difficult for them to find time to write their books, even. Eking out time for book marketing is equally challenging.<\/p>\nOthers struggle to write a weekly blog post, send a monthly email newsletter, or maintain an effective social media presence. \u201cI just don\u2019t have enough time for it,\u201d they say.<\/p>\nEven the authors I coach who are writing in retirement tell me they don\u2019t want to spend all of their time writing and marketing. They need and want time away from a computer screen.<\/p>\nWhich leads to the next obstacle for podcasts and authors.<\/p>\n<h3>Podcasting requires tech skills.<\/strong><\/h3>\nAny author who needed help setting up their book on Amazon will understand this immediately.<\/p>\nIf you haven\u2019t yet embraced email marketing because you\u2019re intimidated by the technology involved, you get it.<\/p>\nHosting a podcast requires you to be comfortable working with technology. You need to use the right equipment (recording via telephone or your webcam microphone won\u2019t cut it) and edit audio files. You’ll also have to:<\/p>\n<ul>\n<li>Upload your recordings to multiple podcast platforms so you get the reach you need to make it worth your effort.<\/li>\n<li>Create and maintain a website that hosts the recordings and show notes.<\/li>\n<li>Promote your podcast so people know it exists (as with books, this isn’t an “if you build it, they will come” situation).<\/li>\n<\/ul>\nWhich loops us right back to the time issue. If you don\u2019t have enough time to write and market your books, how will you find time to host a daily or weekly podcast?<\/p>\n<h2>Become a podcast guest instead<\/h2>\nIt\u2019s a whole lot easier to be a guest on somebody else\u2019s show than to host your own. That’s why it makes sense for you to take advantage of the growing interest in podcasts by becoming a guest, not a host.<\/p>\n\u00a0<iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/FhLJASnbuIaL1TPmNW\" width=\"480\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<a href=\"https:\/\/giphy.com\/gifs\/theoffice-the-office-tv-shareholder-meeting-FhLJASnbuIaL1TPmNW\">via GIPHY<\/a><\/p>\nThe numbers support that strategy. A <a href=\"https:\/\/medium.com\/acast\/us-podcast-fans-are-spending-even-more-time-listening-according-to-new-acast-and-nielsen-study-8f1fbf1d08e9\" target=\"_blank\" rel=\"noopener\">recent survey of 2,000 monthly podcast listeners by podcast platform Acast<\/a> revealed that:<\/p>\n<ul>\n<li>52 percent say they increased the amount of time they spent listening to podcasts in the previous six months<\/li>\n<li>45 percent started listening to podcasts in the past year<\/li>\n<li>70 percent enjoy listening to guest interviews<\/li>\n<li>65 percent are focused on the show\u2019s content when listening<\/li>\n<\/ul>\nIt only makes sense if <a href=\"https:\/\/buildbookbuzz.com\/formula-for-more-book-sales\/\" target=\"_blank\" rel=\"noopener\">your ideal readers<\/a> are podcast listeners, though. So who\u2019s listening to them? <a href=\"https:\/\/podcasthosting.org\/podcast-statistics\/\" target=\"_blank\" rel=\"noopener\">PodcastHosting.org<\/a> reports that in the U.S.:<\/p>\n<ul>\n<li>51 percent of podcast listeners are male, while 49 percent are female<\/li>\n<li>48 percent are ages 12-34<\/li>\n<li>32 percent are ages 35-54<\/li>\n<li>20 percent are ages 55 and older<\/li>\n<li>63 percent are white<\/li>\n<li>41 percent have household income greater than $75,000<\/li>\n<li>25 percent have a four-year college degree<\/li>\n<\/ul>\nIn addition, there are podcasts for nearly all topics and interests, so you\u2019re likely to find shows that can help you connect with your audience.<\/p>\n<h2>How to become a podcast guest<\/h2>\nNow that you see why becoming a guest rather than a host makes sense, you might be curious about how to do just that.<\/p>\n[novashare_tweet tweet=”It\u2019s a whole lot easier to be a guest on somebody else\u2019s show than to host your own. That’s why it makes sense for you to take advantage of the growing interest in podcasts by becoming a guest, not a host.” hide_hashtags=”true”]<\/p>\nHere are resources that can help:<\/p>\n<ul>\n<li><a href=\"https:\/\/contentfac.com\/how-to-get-booked-as-a-podcast-guest\/\" target=\"_blank\" rel=\"noopener\">The ULTIMATE Guide to Getting Booked as a Podcast Guest<\/a> from The Content Factory<\/li>\n<li><a href=\"https:\/\/medium.com\/digital-marketing-lab\/how-to-become-a-podcast-guest-d015162518eb\" target=\"_blank\" rel=\"noopener\">How to Become a Podcast Guest<\/a> from Digital Marketing Lab<\/li>\n<li><a href=\"https:\/\/www.thepodcasthost.com\/podcraft-podcast\/how-to-get-booked-as-podcast-guest\/\" target=\"_blank\" rel=\"noopener\">How to Get Booked as a Guest on a Podcast<\/a> from The Podcast Host (and be sure to read the site\u2019s <a href=\"https:\/\/www.thepodcasthost.com\/podcast-interviews\/how-to-be-a-great-podcast-interviewee\/\" target=\"_blank\" rel=\"noopener\">guide to being a great podcast guest<\/a>)<\/li>\n<\/ul>\nOnce you see what your hosts do to schedule and promote your podcast appearances, you\u2019ll have a better sense of the effort required to host your own show.<\/p>\nAnd . . . you might decide that it\u2019s exactly what you want to do.<\/p>\n<h2>Thinking about hosting a podcast?<\/h2>\nIf you decide that hosting a podcast is a solid book marketing strategy, consider taking a course on how to start a podcast before fully committing to the concept.<\/p>\nJust as you became educated about how to write a book, get it published, and market it, you\u2019ll want to learn how to create and sustain a successful podcast.<\/p>\nI often turn to <a href=\"https:\/\/click.linksynergy.com\/deeplink?id=Q7DJ1FI2AFY&mid=39197&murl=https%3A%2F%2Fwww.udemy.com%2Fcourses%2Fsearch%2F%3Fsrc%3Dukw%26q%3Dhow%2Bto%2Bstart%2Ba%2Bpodcast\" target=\"_blank\" rel=\"noopener\">Udemy<\/a> for this type of training. A quick search reveals <a href=\"https:\/\/click.linksynergy.com\/deeplink?id=Q7DJ1FI2AFY&mid=39197&murl=https%3A%2F%2Fwww.udemy.com%2Fcourses%2Fsearch%2F%3Fsrc%3Dukw%26q%3Dhow%2Bto%2Bstart%2Ba%2Bpodcast\" target=\"_blank\" rel=\"noopener\">plenty of options<\/a>. (User ratings and course curriculums can help you make a solid choice.)<\/p>\nFinally, as with all marketing tactics, whether you hope to be a host or a guest, first determine whether the people you want to influence\u00a0listen to podcasts (the stats above are a good starting point). If they don\u2019t, podcasts don\u2019t belong in your <a href=\"https:\/\/buildbookbuzz.com\/marketingplan\" target=\"_blank\" rel=\"noopener\">book marketing plan<\/a>.<\/p>\nDo you host a podcast? Have you been a podcast guest? Please tell us about your experience in a comment.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2022\/01\/Podcasts-and-authors-Should-you-be-a-host-or-guest.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14843\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2022\/01\/Podcasts-and-authors-Should-you-be-a-host-or-guest.png\" alt=\"podcasts and authors\" width=\"620\" height=\"413\" \/><\/a><\/p>\nI was surprised by a recent email from someone who provides book marketing advice to authors.<\/p>\n\u201cDo you want to sell more books?\u201d the marketer asked in a message sent to subscribers. \u201cThen create a daily or weekly podcast.\u201d<\/p>\nThey make their case for this by citing statistics about the increasing popularity of podcasts. The numbers are compelling.<\/p>\nBut for the majority of you, creating a daily or weekly podcast doesn\u2019t make sense.<\/p>\nHere\u2019s alternative advice: Become a podcast guest.<\/p>\nLet me explain why.<\/p>\n","protected":false},"author":4,"featured_media":19482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[157,11],"tags":[1436,990,1437,815,1438],"class_list":["post-14839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stuff-that-annoys-me","category-tactics","tag-authors-and-podcasts","tag-ideal-reader","tag-podcasting","tag-podcasts","tag-podcasts-and-authors"],"yoast_head":"\n<title>Podcasts and authors: Should you be a host or guest? - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"Podcasts and authors are a great match, but should you host a podcast or focus on guest appearances? 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