Because many of her friends have influence with people the course is designed to help, I suggested she start by asking those friends to help spread the word. It’s a quick and easy way to begin moving forward.<\/p>\n
But piggybacking onto someone else\u2019s platform can \u2013 and should \u2013 involve far more than asking friends for support. The process is all about cross-promotion and collaboration.<\/p>\n
How to leverage someone else\u2019s network<\/h2>\n
It\u2019s a smart strategy if you want to sell more books or other products, build an email list, or increase your social media follower count.<\/p>\n
Here are eight ways to use the power of someone else\u2019s network to reach your book marketing goals.<\/p>\n
1. Do an Instagram takeover.<\/strong><\/h3>\n![\"apps](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2018\/07\/Instagram-logo.jpg\")
<\/a>With an Instagram takeover, you literally take over someone\u2019s Instagram account, posting your content instead of theirs. Create Instagram Stories and posts, or go live.<\/p>\nKeep in mind that this needs to be a mutually beneficial opportunity. Your host \u2013 perhaps another author in your genre \u2013 wants to know that you:<\/p>\n
\n- Have an engaged audience that you\u2019ll bring with you<\/li>\n
- Will deliver quality, relevant content<\/li>\n
- Will promote the takeover to your network<\/li>\n<\/ul>\n
Keep the momentum going by arranging for your host to take over your<\/em> account the following week.<\/p>\n2. Propose a newsletter swap.<\/strong><\/h3>\nA newsletter swap is a smart way to leverage someone else’s network while building relationships with others who reach your ideal readers.<\/p>\n
With a newsletter swap, you and the influencer agree to promote each other\u2019s books, programs, or products in your email newsletters.<\/p>\n
I\u2019ve got the how-to details in \u201cHow to do an author newsletter swap.<\/a>\u201d<\/p>\n3. Be a podcast guest.<\/strong><\/h3>\nBeing any kind of guest is a great way to expand your reach, but I consider a podcast interview<\/a> to be one of the easiest. Just show up and talk about something you know a lot about.<\/p>\nYou\u2019ll want to be thoughtful about what you say, of course. I always recommend working to communicate two or three key messages when you\u2019re interviewed. Write them down ahead of time, and find ways to work each in at least once during the conversation.<\/p>\n
<\/a>With an Instagram takeover, you literally take over someone\u2019s Instagram account, posting your content instead of theirs. Create Instagram Stories and posts, or go live.<\/p>\nKeep in mind that this needs to be a mutually beneficial opportunity. Your host \u2013 perhaps another author in your genre \u2013 wants to know that you:<\/p>\n
- \n
- Have an engaged audience that you\u2019ll bring with you<\/li>\n
- Will deliver quality, relevant content<\/li>\n
- Will promote the takeover to your network<\/li>\n<\/ul>\n
Keep the momentum going by arranging for your host to take over your<\/em> account the following week.<\/p>\n
2. Propose a newsletter swap.<\/strong><\/h3>\n
A newsletter swap is a smart way to leverage someone else’s network while building relationships with others who reach your ideal readers.<\/p>\n
With a newsletter swap, you and the influencer agree to promote each other\u2019s books, programs, or products in your email newsletters.<\/p>\n
I\u2019ve got the how-to details in \u201cHow to do an author newsletter swap.<\/a>\u201d<\/p>\n
3. Be a podcast guest.<\/strong><\/h3>\n
Being any kind of guest is a great way to expand your reach, but I consider a podcast interview<\/a> to be one of the easiest. Just show up and talk about something you know a lot about.<\/p>\n
You\u2019ll want to be thoughtful about what you say, of course. I always recommend working to communicate two or three key messages when you\u2019re interviewed. Write them down ahead of time, and find ways to work each in at least once during the conversation.<\/p>\n