{"id":14944,"date":"2022-02-16T07:00:55","date_gmt":"2022-02-16T13:00:55","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=14944"},"modified":"2023-12-07T21:34:20","modified_gmt":"2023-12-07T21:34:20","slug":"booktok-for-book-marketing","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/booktok-for-book-marketing\/","title":{"rendered":"BookTok for book marketing"},"content":{"rendered":"

BookTok on TikTok is the latest book marketing resource for authors.<\/p>\n

TikTok<\/a> is a social media platform for creating and sharing short videos. BookTok is a TikTok subculture for books and readers. Book lovers create opinionated and entertaining video book reviews, sharing them with the #BookTok hashtag so readers can find them.<\/p>\n

BookTok for book marketing is big<\/em> \u2013 but will it help you?<\/p>\n

Who\u2019s on TikTok?<\/h2>\n

Before adding TikTok\u2019s BookTok to your book marketing plan<\/a>, you need to know if your ideal readers are active on that social network.<\/p>\n

[novashare_tweet tweet=”Before adding TikTok\u2019s BookTok to your book marketing plan, you need to know if your ideal readers are active on that social network.” hide_hashtags=”true”]<\/p>\n

TikTok is popular primarily with Gen Z (24 and younger); they make up 41%<\/a> of its users. That means that 59% of the app\u2019s users are millennials, Gen X, and baby boomers.<\/p>\n

\"book<\/a>
Your typical baby boomer not using TikTok<\/figcaption><\/figure>\n

Only 2 percent<\/a> of boomers report using TikTok, though, so if that\u2019s who you write for, don\u2019t spend time figuring out how to use BookTok for book marketing. Put your social media time into Facebook, the most popular social network for that age group.<\/p>\n

(Remember this when you continue to see articles and other commentary about how authors must<\/em> be using TikTok and BookTok for book marketing.)<\/p>\n

If you write for a young adult audience, you need to master this social network. Your readers are waiting for you there.<\/p>\n

The press is buzzing about BookTok<\/h2>\n

What else do you need to know about BookTok on TikTok? Here\u2019s a roundup of what publications are saying about the trend and why it\u2019s important to authors.<\/p>\n

\u201cTikTok for Viral Book Marketing,\u201d Publishers Weekly<\/em><\/a><\/strong><\/h3>\n

This guest commentary was written by a co-founder of Big Black Chapters<\/a>, a marketing resource for indie authors of color. Scroll down to the \u201cTikTok\u2019s online book community\u201d subhead and read from there to learn why it\u2019s important and get tips for using it.<\/p>\n

\u201cTikTok is driving book sales. Here are some titles #BookTok recommends,\u201d NPR<\/em><\/a><\/strong><\/h3>\n

This excellent overview of the types of book videos shared on TikTok points out that it\u2019s word-of-mouth marketing<\/a> at its best. We all want to write books that are so good that others do the marketing for us.<\/p>\n

Worth noting: BookTok is turning older books (\u201cbacklist titles\u201d in publishing parlance) into best-sellers. Remember, though, that TikTok reviewers have to discover your books before they rave about them.<\/p>\n

\u201cThe rise of BookTok: meet the teen influencers pushing books up the charts,\u201d The Guardian<\/em><\/a><\/strong><\/h3>\n

Watch the BookTok videos in this article to get a sense of what these book lovers are creating and sharing. (If you\u2019re like me, you might get a few ideas for what to read next, too.)<\/p>\n

\u201cBookTok has passion\u2014and enormous marketing power,\u201d The Economist<\/em><\/a>\u00a0<\/em><\/strong><\/h3>\n

Not convinced yet? In this article, one publisher describes BookTok as an \u201cabsolute phenomenon.\u201d The writer points out that many of the reviews are so emotional that they might make \u201cfogeyish literary types\u201d roll their eyes.<\/p>\n

Some of us might see that as a good thing.<\/p>\n

\u201cHow Crying on TikTok Sells Books,\u201d The New York Times<\/em><\/a><\/strong><\/h3>\n

Get insights into how and why the BookTokkers create videos that go viral and sell books. It\u2019s also fun to read author reactions to sales surges that seemed to come out of nowhere, and how they feel about the source.<\/p>\n

\u201cBOOKTOKERS ARE COMPLETELY CHANGING PUBLISHING,\u201d Mic.com<\/a><\/strong><\/h3>\n

Check out the reviewers profiled as \u201c11 of the best BookTok accounts to follow.\u201d<\/p>\n

How to use BookTok for book marketing<\/h2>\n
\"booktok<\/a>
Booktokker doing her thing<\/figcaption><\/figure>\n

The first thing you need to do is use TikTok yourself.<\/p>\n

Research how to do that online. For example, there\u2019s good advice from one of the Young People in \u201cHow to Use BookTok: A Guide for Authors and Publishers<\/a>” at the Literary Ladies Guide site. Or, take a course. Register for a free Udemy account, then watch your email for a sale that will get you a discount on one of the TikTok courses.<\/p>\n

You can create videos for your own book, but is it possible to get a BookTokker to review your book instead?<\/p>\n

Most authors writing for a younger audience or who write mainstream fiction would be thrilled if a BookTokker reviewed their book. That starts with a top-quality book, which is usually the norm with a traditionally published book. If you\u2019re self-published, your book needs to look and read like there\u2019s a big-name publisher behind it.<\/p>\n

The quickest route to reaching influential TikTok reviewers is hiring a specialist or agency offering this service.<\/p>\n

Going all D-I-Y<\/h2>\n

Or, you can do it yourself.<\/p>\n

Identify the up-and-coming reviewers who are still building a following. Begin to establish relationships with them. Support them by liking, commenting on, and sharing their videos.<\/p>\n

[novashare_tweet tweet=”If you write for a young adult audience, you need to master TikTok. Your readers are waiting for you there.” hide_hashtags=”true”]<\/p>\n

And, note that these enthusiastic reviewers like to hold a print book, so if your book is only available as an e-book, getting BookTok reviews might not be a realistic goal. (Or, once you immerse yourself in the platform, you might find some who do<\/em> review e-books.)<\/p>\n

Eventually, you might be in a position to contact a few reviewers personally with a direct message. But first put the time into using the app yourself and supporting the reviewers who love the kinds of books you write.<\/p>\n

\n

There\u2019s no question that BookTokkers are having a profound impact on book sales. If you start small and you\u2019re patient, you might enjoy some of that success yourself.<\/p>\n

Or, you might just have a lot of fun learning how to create short videos. That\u2019s good, too!<\/p>\n

Do you use TikTok and BookTok for book marketing? What\u2019s working for you? Please tell us in a comment. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\"using<\/a><\/p>\n

BookTok on TikTok is the latest book marketing resource for authors.<\/p>\n

TikTok<\/a> is a social media platform for creating and sharing short videos.\u00a0BookTok is a TikTok subculture for books and readers. Book lovers create opinionated and entertaining book reviews, sharing them with the #BookTok hashtag so readers can find them.<\/p>\n

BookTok for book marketing is big<\/em> \u2013 but will it help you?<\/p>\n","protected":false},"author":4,"featured_media":19470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[25,11,12],"tags":[43,35,1445,41,1204,1205,1446],"class_list":["post-14944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiction","category-tactics","category-tools","tag-book-marketing","tag-book-promotion","tag-booktok","tag-social-media","tag-social-network","tag-tiktok","tag-young-readers"],"yoast_head":"\nBookTok for book marketing - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"Does it make sense for you to use booktok for book marketing? 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