{"id":1497,"date":"2021-05-12T07:00:42","date_gmt":"2021-05-12T12:00:42","guid":{"rendered":"http:\/\/buildbookbuzz.com\/?p=1497"},"modified":"2023-12-07T21:34:41","modified_gmt":"2023-12-07T21:34:41","slug":"11-free-things-you-can-do-to-buzz-your-book","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/11-free-things-you-can-do-to-buzz-your-book\/","title":{"rendered":"11 free things you can do to buzz your book"},"content":{"rendered":"<p>After paying for a snazzy cover design, editing, and proofreading, self-published authors don&#8217;t always have a lot of money for book marketing and promotion.<\/p>\n<p>And many traditionally published authors aren&#8217;t earning the advances they used to, either. In the past, they could invest those funds in marketing. Now? Not so much.<\/p>\n<p>Still, there\u2019s a lot you can do to buzz your book that won\u2019t cost you anything but time \u2013 and not much of that, either!<\/p>\n<p>Here are 11 ideas to get you started.<\/p>\n<h2>1. Create a holiday linked to your book\u2019s topic.<\/h2>\n<p>Submit it for publication in \u201c<a href=\"https:\/\/rowman.com\/page\/chasesform\" target=\"_blank\" rel=\"noopener\">Chase\u2019s Calendar of Events<\/a>.\u201d Promote it each year with a press release announcing how you and others are celebrating the occasion.<\/p>\n<p>One of my favorite examples is parenting author&#8217;s Jen Singer\u2019s \u201c<a href=\"https:\/\/www.daysoftheyear.com\/days\/please-take-my-children-to-work-day\/\" target=\"_blank\" rel=\"noopener\">Please Take My Children to Work Day<\/a>.\u201d<\/p>\n<p>Jen created this years ago when her sons were little.\u00a0She got a lot of mileage out of this clever twist on an old favorite because she promoted it so well.<\/p>\n<h2>2. Become a podcast guest.<\/h2>\n<p>Podcasts are basically web-based audio programs built around specific topics, from health and wellness to books and true crime. No matter how niche or esoteric your topic or expertise, you&#8217;ll probably be able to find a podcast for it.<\/p>\n<p>Search for podcasts about your topic, then review each program&#8217;s website to see if it uses guests. After you narrow down your list to those that do, listen to several episodes of each so you&#8217;re familiar with each show&#8217;s content and how it&#8217;s presented.<\/p>\n<p>Before emailing the producer or host to offer yourself as a guest, Google &#8220;how to pitch podcasts&#8221; so you&#8217;re aware of best practices.<\/p>\n<h2>3. Comment on blogs.<\/h2>\n<p>Set up a <a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noopener\">Google Alert<\/a> for your topic so you know when others are talking about it online.<\/p>\n<p>When you comment on a blog post, provide value in a non-promotional way. You can include your book title in your signature; most blogging platforms ask you to provide a URL in the comment form.<\/p>\n<p>For more on how to comment effectively, read &#8220;<a href=\"https:\/\/buildbookbuzz.com\/how-to-comment-on-blogs\/\">How to comment on blogs<\/a>.&#8221;<\/p>\n<h2>4. Write an op-ed or essay linked to your book\u2019s topic.<\/h2>\n<p>An op-ed is an opinion article that typically advocates or educates. Because they\u2019re opinion pieces with a stated bias rather than reported stories, they go in a section of the newspaper that\u2019s set aside for opinions. This is usually\u00a0alongside the letters to the editor.<\/p>\n<p>Essays are first-person narratives that don&#8217;t necessarily express an opinion or try to influence readers. Magazines and online media outlets publish them; some radio stations accept audio versions.<\/p>\n<p>To leverage the op-ed option, you often have to wait for a significant local or national news story that provides the timely hook you need to submit your opinion piece.<\/p>\n<p>[novashare_tweet tweet=&#8221;After paying for a snazzy cover design, editing, and proofreading, self-published authors don&#8217;t always have a lot of money for book marketing. Still, there\u2019s a lot you can do to buzz your book. Here are 11 ideas to get you started. &#8221; cta_text=&#8221;Tweet it!&#8221; hide_hashtags=&#8221;true&#8221;]<\/p>\n<p>For that reason, and because news stories can disappear quickly, I generally recommend that you pre-write one or two op-eds related to your topic so you can get them to the editorial page editor quickly, before the topic disappears.<\/p>\n<p>Novelists, please don&#8217;t dismiss this as a nonfiction-only tactic. For example, romance writers could have leveraged the recent Bill and Melinda Gates divorce announcement by writing essays about:<\/p>\n<ul>\n<li>Why am I so sad about the Bill and Melinda Gates divorce?<\/li>\n<li>Will my marriage end up like Bill and Melinda Gates&#8217;s?<\/li>\n<li>Can money buy love?<\/li>\n<\/ul>\n<p>Get op-ed writing tips in &#8220;<a href=\"https:\/\/buildbookbuzz.com\/how-write-oped-column-or-essay\/\">How to write an op-ed column or essay<\/a>.&#8221;<\/p>\n<h2>5. Create &#8220;tipographics.&#8221;<\/h2>\n<p>Tipographics &#8212; tip lists in an image that can be shared &#8212; are an especially good fit for nonfiction authors.<\/p>\n<p>Here&#8217;s how I use this tactic:<\/p>\n<ul>\n<li>I created a branded master template in PowerPoint, but you can use Canva or any other design program you&#8217;re comfortable with.<\/li>\n<li>I turn the key points from a blog post into an image with a title and the list of tips.<\/li>\n<li>I add them to<a href=\"https:\/\/www.pinterest.com\/sandrabeckwith\/book-marketing-tipographics\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0a Pinterest board<\/a> as I create them. Each image links back to the original blog post with more specific information. Here\u2019s one example:<\/li>\n<\/ul>\n<p><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2015\/08\/3_myths.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7226 size-full\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2015\/08\/3_myths.png\" alt=\"buzz your book 2\" width=\"432\" height=\"450\" \/><\/a><\/p>\n<p>Don&#8217;t limit use to Pinterest, though. Share them on any social network where you&#8217;re active.<\/p>\n<h2>6. Do a newsletter swap.<\/h2>\n<p><span style=\"color: #333333; font-style: normal; font-weight: 400;\">With a newsletter swap, you and another author agree to promote each other\u2019s books in your email newsletters.\u00a0<\/span><\/p>\n<p>Finding authors who reach your target audience and have a newsletter will take a little effort (what doesn&#8217;t?) if you aren&#8217;t already connected to authors in your genre or category, but it&#8217;s doable.<\/p>\n<p>Alternatively, offer to write articles for their newsletters.<\/p>\n<p>Learn more about this tactic in &#8220;<a href=\"https:\/\/buildbookbuzz.com\/author-newsletter-swap\/\">How to do an author newsletter swap<\/a>.&#8221;<\/p>\n<h2>7. Create quote graphics from your book&#8217;s text.<\/h2>\n<p>What pithy gems can you pull from your book for a social media image?<\/p>\n<p>If you write fiction, you might use your opening sentence or a snippet of dialogue. There are no rules other than using a small amount of text that might intrigue your ideal readers.<\/p>\n<p>Nonfiction writers might pull out an &#8220;aha!&#8221; that offers a miniscule preview of what readers will learn.<\/p>\n<p>Here&#8217;s how I did it for one of my books.<\/p>\n<p><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2011\/11\/GYBITN-social-media-image-tip-smaller.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14281\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2011\/11\/GYBITN-social-media-image-tip-smaller.jpg\" alt=\"buzz your book 3\" width=\"500\" height=\"476\" \/><\/a><\/p>\n<h2>8. Compile your own media distribution list so you don\u2019t have to pay a distribution service.<\/h2>\n<p><span style=\"color: #333333; font-style: normal; font-weight: 400;\">Use a combination of directories and your own online research to develop an e-mail list for the media outlets that will be interested in information related to your book\u2019s topic.<\/span><\/p>\n<p>This approach works best if you&#8217;re targeting local media only, or focusing on a specific publication category &#8212; for example, parenting or packaging industry publications.<\/p>\n<p>Learn how to do it in &#8220;<a href=\"https:\/\/buildbookbuzz.com\/how-to-build-a-killer-book-publicity-media-list\/\">How to build a killer book publicity media list<\/a>.&#8221;<\/p>\n<h2>9. Ask a blogger to do a Q&amp;A with you.<\/h2>\n<p>When you do this properly, it&#8217;s a win-win for you and the blogger.<\/p>\n<p>You will reach more of your ideal readers by leveraging your host&#8217;s audience.<\/p>\n<p>And, when you share the link to your Q&amp;A on the social networks where you&#8217;re active and in your newsletter, you&#8217;ll bring that blogger more readers, too.<\/p>\n<h2>10. Write and distribute a tip sheet.<\/h2>\n<p>A tip sheet is a news release that offers tips or advice in a bulleted or numbered format.<\/p>\n<p>It is one of my favorite book promotion media relations tools because it\u2019s so effective as a feature or segment starter and as filler material.<\/p>\n<p>Learn how to write one and see an example in, &#8220;<a href=\"https:\/\/buildbookbuzz.com\/how-to-create-a-book-publicity-tip-sheet\/\">How to create a book publicity tip sheet<\/a>.&#8221;<\/p>\n<h2>11. Create and share short videos.<\/h2>\n<p>I&#8217;m not suggesting you start writing, directing, and producing video short stories &#8212; far from it.<\/p>\n<p>Instead, if you write fiction, create a series of short videos that answer questions about your book. Topics might include:<\/p>\n<ul>\n<li>What inspired the story?<\/li>\n<li>Why did you select the setting you used?<\/li>\n<li>What&#8217;s your thinking behind your characters&#8217; names?<\/li>\n<\/ul>\n<p>Nonfiction authors might create videos that:<\/p>\n<ul>\n<li>Show how to do something<\/li>\n<li>Answer frequently asked questions from readers or your target audience<\/li>\n<li>Interview others about your topic<\/li>\n<\/ul>\n<p><a href=\"https:\/\/merchdope.com\/youtube-stats\/\" target=\"_blank\" rel=\"noopener\">More and more of us are watching videos<\/a> for information or entertainment. Why not take advantage of its popularity?<\/p>\n<hr \/>\n<p>Need more ideas? Get additional inspiration in &#8220;<a href=\"https:\/\/buildbookbuzz.com\/10-free-book-promotion-ideas\/\">10 free book promotion ideas<\/a>.&#8221;<\/p>\n<p>What\u2019s<em> the best free tactic you\u2019ve used to buzz your book?<\/em><\/p>\n<hr \/>\n<p><em>(Editor\u2019s note: This article was first published in November 2011. It has been updated and expanded.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2011\/11\/11-free-things-you-can-do-to-buzz-your-book.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14284\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2011\/11\/11-free-things-you-can-do-to-buzz-your-book.png\" alt=\"buzz your book\" width=\"620\" height=\"413\" \/><\/a><\/p>\n<p>After paying for a snazzy cover design, editing, and proofreading, self-published authors don&#8217;t always have a lot of money for book marketing and promotion.<\/p>\n<p>And many traditionally published authors aren&#8217;t earning the advances they used to, either. In the past, they could invest those funds in marketing. Now? Not so much.<\/p>\n<p>Still, there\u2019s a lot you can do to buzz your book that won\u2019t cost you anything but time \u2013 and not much of that, either!<\/p>\n<p>Here are 11 ideas to get you started.<\/p>\n","protected":false},"author":4,"featured_media":19544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,25,11],"tags":[42,43,35,13,44,45,46,47,48],"class_list":["post-1497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-publicity","category-fiction","category-tactics","tag-book-buzz","tag-book-marketing","tag-book-promotion","tag-book-publicity","tag-buzz-your-book","tag-chases-calendar-of-events","tag-newsletter-swap","tag-quote-graphics","tag-tip-sheet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 free things you can do to buzz your book - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"Looking for affordable ways to buzz your book? Here are 11 tactics that are not only free, they&#039;re effective, too. Pick one and run with it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandra.oddjar.com\/11-free-things-you-can-do-to-buzz-your-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 free things you can do to buzz your book - Build Book Buzz\" \/>\n<meta property=\"og:description\" content=\"Looking for affordable ways to buzz your book? Here are 11 tactics that are not only free, they&#039;re effective, too. Pick one and run with it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandra.oddjar.com\/11-free-things-you-can-do-to-buzz-your-book\/\" \/>\n<meta property=\"og:site_name\" content=\"Build Book Buzz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buildbookbuzz\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-12T12:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T21:34:41+00:00\" \/>\n<meta name=\"author\" content=\"Sandra Beckwith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2011\/11\/11-free-things-you-can-do-to-buzz-your-book.png\" \/>\n<meta name=\"twitter:creator\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:site\" content=\"@sandrabeckwith\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Beckwith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandra.oddjar.com\/11-free-things-you-can-do-to-buzz-your-book\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/11-free-things-you-can-do-to-buzz-your-book\/\"},\"author\":{\"name\":\"Sandra Beckwith\",\"@id\":\"https:\/\/sandra.oddjar.com\/#\/schema\/person\/53c9c171a6b15dc6f2562736f36a9dc6\"},\"headline\":\"11 free things you can do to buzz your book\",\"datePublished\":\"2021-05-12T12:00:42+00:00\",\"dateModified\":\"2023-12-07T21:34:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sandra.oddjar.com\/11-free-things-you-can-do-to-buzz-your-book\/\"},\"wordCount\":1266,\"commentCount\":13,\"publisher\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#organization\"},\"keywords\":[\"book buzz\",\"book marketing\",\"book promotion\",\"book publicity\",\"buzz your book\",\"Chase's Calendar of Events\",\"newsletter swap\",\"quote graphics\",\"tip sheet\"],\"articleSection\":[\"Book Publicity\",\"Fiction\",\"Tactics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sandra.oddjar.com\/11-free-things-you-can-do-to-buzz-your-book\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandra.oddjar.com\/11-free-things-you-can-do-to-buzz-your-book\/\",\"url\":\"https:\/\/sandra.oddjar.com\/11-free-things-you-can-do-to-buzz-your-book\/\",\"name\":\"11 free things you can do to buzz your book - Build Book Buzz\",\"isPartOf\":{\"@id\":\"https:\/\/sandra.oddjar.com\/#website\"},\"datePublished\":\"2021-05-12T12:00:42+00:00\",\"dateModified\":\"2023-12-07T21:34:41+00:00\",\"description\":\"Looking for affordable ways to buzz your book? 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