With a newsletter swap, you and another author agree to promote each other\u2019s books in your email newsletters.\u00a0<\/span><\/p>\n

Finding authors who reach your target audience and have a newsletter will take a little effort (what doesn’t?) if you aren’t already connected to authors in your genre or category, but it’s doable.<\/p>\n

Alternatively, offer to write articles for their newsletters.<\/p>\n

What pithy gems can you pull from your book for a social media image?<\/p>\n

If you write fiction, you might use your opening sentence or a snippet of dialogue. There are no rules other than using a small amount of text that might intrigue your ideal readers.<\/p>\n

Nonfiction writers might pull out an “aha!” that offers a miniscule preview of what readers will learn.<\/p>\n

Here’s how I did it for one of my books.<\/p>\n

Use a combination of directories and your own online research to develop an e-mail list for the media outlets that will be interested in information related to your book\u2019s topic.<\/span><\/p>\n

This approach works best if you’re targeting local media only, or focusing on a specific publication category — for example, parenting or packaging industry publications.<\/p>\n

When you do this properly, it’s a win-win for you and the blogger.<\/p>\n

You will reach more of your ideal readers by leveraging your host’s audience.<\/p>\n

And, when you share the link to your Q&A on the social networks where you’re active and in your newsletter, you’ll bring that blogger more readers, too.<\/p>\n