{"id":14987,"date":"2022-03-02T07:00:32","date_gmt":"2022-03-02T13:00:32","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=14987"},"modified":"2023-12-07T21:34:18","modified_gmt":"2023-12-07T21:34:18","slug":"create-your-book-marketing-plan-7-questions","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/create-your-book-marketing-plan-7-questions\/","title":{"rendered":"Create your book marketing plan by answering these 7 questions"},"content":{"rendered":"<p style=\"text-align: left; background-color: #fef7da; padding: 5px;\"><em><strong>Affiliate Disclosure:<\/strong> This post contains affiliate links, which means if you click on them and make a purchase, I will receive a small commission (at no extra charge to you). <\/em><\/p>\n<p>Do you remember Yogi Berra\u2019s famous quote on the importance of planning? He said, \u201cIf you don&#8217;t know where you are going, you&#8217;ll end up some place else.\u201d<\/p>\n<p>His wisdom applies to book marketing, too. If you don\u2019t know what you want to accomplish with your book, you won\u2019t know if you\u2019ve done it \u2013 or how to do it.<\/p>\n<p>That\u2019s why you want to create a book marketing plan, even if your book is already published and available for purchase.<\/p>\n<h2>What\u2019s a book marketing plan?<\/h2>\n<p>A book marketing plan is a document that outlines:<\/p>\n<ul>\n<li>What you want to accomplish with your book<\/li>\n<li>How you\u2019ll do it<\/li>\n<li>What you will need to spend to make that happen<\/li>\n<li>When you\u2019ll do the work involved<\/li>\n<\/ul>\n<p>If you want to sell books, creating a book marketing plan isn\u2019t optional \u2013 it\u2019s essential. Even so, if you have no marketing experience, you might find the idea of creating a book marketing plan intimidating.<\/p>\n<p><a href=\"https:\/\/buildbookbuzz.com\/marketingplan\/\" target=\"_blank\" rel=\"noopener\"><strong>CLICK TO GET YOUR FREE BOOK MARKETING PLAN TEMPLATE!<\/strong><\/a><\/p>\n<p>It\u2019s not as hard as you might expect, though. It takes thought and effort, for sure, but it\u2019s really just a matter of answering the right questions.<\/p>\n<p>Here are the seven questions you want to ask and answer.<\/p>\n<h3><strong>1. What\u2019s my situation with this book?<\/strong><\/h3>\n<p style=\"text-align: left;\">Answer this by briefly describing your book and what makes it different from the competition.<\/p>\n<p>Include what makes both you and the book marketable. Perhaps your book is on a timely topic or uses a new way to tell a story.<\/p>\n<p>You might have unique credentials that qualify you to write the book, including professional experience. Maybe you\u2019ve won relevant awards.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/23dSkhGQ1Sbpbjorf0\" width=\"480\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/theoffice-episode-13-the-office-tv-23dSkhGQ1Sbpbjorf0\">via GIPHY<\/a><\/p>\n<p style=\"text-align: left;\">Address your publishing situation, too, by noting your <a href=\"https:\/\/www.janefriedman.com\/key-book-publishing-path\/\" target=\"_blank\" rel=\"noopener\">publishing model<\/a> and anticipated publication date. The latter is particularly important because it helps determine what tactics are available to you.<\/p>\n<p>For example, if your book is already published, certain tactics \u2013 engaging your audience by requesting their input on your cover design, for example \u2013 aren\u2019t an option.<\/p>\n<h3><strong>2. Who did I write this book for?<\/strong><\/h3>\n<p>This is your target audience, your ideal readers. It\u2019s who will appreciate and buy your book.<\/p>\n<p>It\u2019s especially important to <a href=\"https:\/\/buildbookbuzz.com\/formula-for-more-book-sales\/\">understand your target audience<\/a> because the more you know about who will love your book, the better able you will be to reach them online and in the real world.<\/p>\n<blockquote><p><em>Need help with that? My short training program, \u201c<a href=\"https:\/\/build-book-buzz.teachable.com\/p\/who-will-buy-your-book-premium\" target=\"_blank\" rel=\"noopener\">Who Will Buy Your Book? How to Figure Out and Find Your Target Audience<\/a>,\u201d will help.<\/em><\/p><\/blockquote>\n<p>When you know as much as possible about your ideal readers, you can research the social networks they use, the media outlets they pay attention to, even the types of activities they prefer.<\/p>\n<p>You can have more than one target audience, but one will probably rise to the top as the most interested in your topic or genre.<\/p>\n<p>For example, the primary audience for a self-help book about how to live with or help a hoarder might be friends and family. A secondary audience is therapists and other counseling professionals who can recommend the book to their clients.<\/p>\n<h3><strong>3. What do I want to accomplish with my book marketing?<\/strong><\/h3>\n<p>This is all about goals.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/daasWol3l8f155ITtr\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/wetv-soul-food-hustle-and-daasWol3l8f155ITtr\">via GIPHY<\/a><\/p>\n<p style=\"text-align: left;\">A goal is a broad statement of direction that is determined by your needs. In this case, your goals are related to marketing your book.<\/p>\n<p>With good goals in place, you can look at each marketing tactic and ask, \u201cDoes this step help me achieve my goals?\u201d If the answer isn\u2019t \u201cyes,\u201d the tactic should be removed from the plan.<\/p>\n<p>Goals are well-defined. They tell you which direction you want to go. Examples include:<\/p>\n<ul>\n<li>To develop a fan base that will lead to increased sales of subsequent books in my fiction series.<\/li>\n<li>To help position me as an expert in a way that will generate more clients.<\/li>\n<\/ul>\n<h3><strong>4. What\u2019s my book marketing strategy?<\/strong><\/h3>\n<p>A strategy is your over-arching approach to promoting your book. It\u2019s a \u201cbig picture\u201d view that summarizes the thinking behind your marketing efforts.<\/p>\n<p>Examples include:<\/p>\n<ul>\n<li>To use my large fan base to generate massive buzz during the first few weeks of my book launch.<\/li>\n<li>To focus on public speaking because I\u2019ve learned that I sell a lot of books when people hear me speak.<\/li>\n<li>To put most of my time into creating fun <a href=\"https:\/\/buildbookbuzz.com\/booktok-for-book-marketing\/\">TikTok<\/a> videos because my audience is there, my following is growing steadily, and I\u2019m good at it<\/li>\n<\/ul>\n<p>Your strategy helps determine what you\u2019ll do to market your book, and when you\u2019ll do it.<\/p>\n<p><span class=\"popmake-10466\"><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2021\/09\/button_download-your-free-book-marketing-plan-template-here.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10241\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2021\/09\/button_download-your-free-book-marketing-plan-template-here.png\" alt=\"\" width=\"562\" height=\"40\" \/><\/a><\/span><\/p>\n<h3><strong>5. What tactics will I use to reach my goals?<\/strong><\/h3>\n<p>Tactics are the things you\u2019re going to do to get exposure for your book.<\/p>\n<p>Tactics vary from book to book \u2013 it\u2019s not a \u201cone-size-fits-all\u201d situation \u2013 but tactics to consider (among others!) include:<\/p>\n<ul>\n<li>Soliciting <a href=\"https:\/\/buildbookbuzz.com\/9-places-to-look-for-readers-who-write-reviews\/\">reader reviews<\/a><\/li>\n<li>Creating a <a href=\"https:\/\/buildbookbuzz.com\/how-to-create-a-facebook-group\/\">Facebook group<\/a><\/li>\n<li>Doing <a href=\"https:\/\/buildbookbuzz.com\/podcasts-and-authors\/\">podcast interviews<\/a><\/li>\n<li><a href=\"https:\/\/buildbookbuzz--rocket.thrivecart.com\/publisher-rocket\/\" target=\"_blank\" rel=\"noopener\">Optimizing your Amazon sales page<\/a><\/li>\n<li>Creating an <a href=\"https:\/\/buildbookbuzz.com\/create-book-promotion-quote-graphics\/\">image quote<\/a> campaign<\/li>\n<\/ul>\n<p>If you\u2019re new to book marketing, don\u2019t try to implement too many tactics. Start with two or three that will help you reach your target audience and learn to do them really well. When you\u2019ve mastered them, add another tactic.<\/p>\n<h3><strong>6. How much can I spend to promote my book?<\/strong><\/h3>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/67ThRZlYBvibtdF9JH\" width=\"480\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/looneytunes-looney-tunes-bugs-bunny-pay-day-67ThRZlYBvibtdF9JH\">via GIPHY<\/a><\/p>\n<p style=\"text-align: left;\">This is your book marketing budget. Your tactics can determine your budget, or your budget can determine your tactics.<\/p>\n<p>There are lots of things you can do to market your book that <a href=\"https:\/\/buildbookbuzz.com\/10-free-book-promotion-ideas\/\">don\u2019t cost anything<\/a>, but if you\u2019re serious about getting your book into the hands of the people you wrote it for, you\u2019ll need to spend some money.<\/p>\n<p>A typical book marketing budget might include <a href=\"https:\/\/build-book-buzz.teachable.com\/\" target=\"_blank\" rel=\"noopener\">training program<\/a> fees, <a href=\"https:\/\/www.anrdoezrs.net\/click-5324904-11368592\" target=\"_blank\" rel=\"noopener\">website design and hosting<\/a>, tools, and advertising costs.<\/p>\n<h3><strong>7. What\u2019s my book marketing timeline?<\/strong><\/h3>\n<p>Use a calendar for this. Build your timeline around:<\/p>\n<ul>\n<li>When you will start marketing<\/li>\n<li>How long you plan to continue (think long-term \u2013 I encourage you to market your book <a href=\"https:\/\/buildbookbuzz.com\/5-ways-to-promote-your-book-long-after-the-launch\/\">as long as it\u2019s available<\/a> for purchase)<\/li>\n<li>When you will implement each tactic in your plan<\/li>\n<\/ul>\n<p>For example, if you want to get <a href=\"https:\/\/buildbookbuzz.com\/reader-book-review-form\/\" target=\"_blank\" rel=\"noopener\">reader reviews<\/a> onto your Amazon sales page immediately after your publication date, get those review copies out to readers several weeks before the book goes \u201clive.\u201d<\/p>\n<p>[novashare_tweet tweet=&#8221;A typical book marketing budget might include training program fees, website design and hosting, tools, and advertising costs.&#8221; hide_hashtags=&#8221;true&#8221;]<\/p>\n<p>If you\u2019re planning a <a href=\"https:\/\/buildbookbuzz.com\/virtual-book-tour-basics\/\">virtual book tour<\/a>, start building relationships with key bloggers at least six months before your anticipated tour dates. You want them to be familiar with you and your work before you ask them to participate.<\/p>\n<p>Consider using a \u201c<a href=\"https:\/\/www.legalzoom.com\/articles\/making-a-reverse-calendar-planning-backward-for-a-year-of-holiday-sales\" target=\"_blank\" rel=\"noopener\">reverse calendar<\/a>\u201d approach. This is one where you start with your end date in mind \u2013 the day your book is available, for example \u2013 and plan backwards from there.<\/p>\n<h2>Creating your book marketing plan<\/h2>\n<p>You can answer these seven questions with bullet points or paragraphs \u2013 whatever works for you. What matters more than word choice or format is that you capture this important information in writing.<\/p>\n<p>When you\u2019re clear on what you want to do to reach your book marketing goals, determine how you\u2019ll get the work done. Can you do it yourself? Do you need to outsource any of it?<\/p>\n<p>Remember to create that calendar detailing who will do what and when, complete with deadlines. If you don\u2019t schedule the activities in whatever time management system you use, they might not happen. (Voice of experience talking here.)<\/p>\n<h2>Your plan is your marketing success blueprint<\/h2>\n<p><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2022\/02\/success-blueprint.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14993\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2022\/02\/success-blueprint.jpg\" alt=\"book marketing plan 2\" width=\"500\" height=\"324\" \/><\/a><\/p>\n<p>To make it easy for you, I\u2019ve created a <strong>free book marketing plan template<\/strong> that you can download and use immediately. It includes:<\/p>\n<ul>\n<li>Instructions<\/li>\n<li>Examples<\/li>\n<li>Links to how-to information online<\/li>\n<li>A fill-in-the-blanks form<\/li>\n<\/ul>\n<p><a href=\"https:\/\/buildbookbuzz.com\/marketingplan\/\" target=\"_blank\" rel=\"noopener\"><strong>CLICK TO GET YOUR FREE BOOK MARKETING PLAN TEMPLATE!<\/strong><\/a><\/p>\n<p>Once you complete that template and start implementing your tactics, <a href=\"https:\/\/buildbookbuzz.com\/how-to-track-book-marketing-activity-and-results\/\">track your activities and outcomes<\/a>.<\/p>\n<p>Do more of what works, less of what doesn\u2019t.<\/p>\n<p>[novashare_tweet tweet=&#8221;Most books don\u2019t become best-sellers as soon as they\u2019re launched. They succeed over time because the author created, followed, and adjusted their book marketing plan.&#8221; hide_hashtags=&#8221;true&#8221;]<\/p>\n<h2>Success takes time<\/h2>\n<p>Use your book marketing plan \u2013 your blueprint \u2013 as an evolving document that changes as you learn more about book marketing, your ideal readers, and how to reach them.<\/p>\n<p>Finally, remember that everything takes time. Most books don\u2019t become best-sellers as soon as they\u2019re launched. They succeed over time because the author created, followed, and adjusted their book marketing plan.<\/p>\n<p>And that\u2019s what you need to do, too.<\/p>\n<p><em>Do you have a book marketing plan? Please tell us how it helps you in a comment!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2022\/02\/Create-your-book-marketing-plan-by-answering-these-7-questions.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14990\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2022\/02\/Create-your-book-marketing-plan-by-answering-these-7-questions.png\" alt=\"book marketing plan\" width=\"620\" height=\"413\" \/><\/a><\/p>\n<p>Do you remember Yogi Berra\u2019s famous quote on the importance of planning? He said, \u201cIf you don&#8217;t know where you are going, you&#8217;ll end up some place else.\u201d<\/p>\n<p>His wisdom applies to book marketing, too. If you don\u2019t know what you want to accomplish with your book, you won\u2019t know if you\u2019ve done it \u2013 or how to do it.<\/p>\n<p>That\u2019s why you want to create a book marketing plan, even if your book is already published and available for purchase.<\/p>\n","protected":false},"author":4,"featured_media":19466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[11,12],"tags":[43,1456,521,888,1457,1458,1326,35],"class_list":["post-14987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tactics","category-tools","tag-book-marketing","tag-book-marketing-calendar","tag-book-marketing-goals","tag-book-marketing-plan","tag-book-marketing-situation","tag-book-marketing-strategy","tag-book-marketing-tactics","tag-book-promotion"],"yoast_head":"<!-- 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