wordpress-seo
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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /srv/users/sandra/apps/sandra/public/wp-includes/functions.php on line 6114I love it when an author asks me, \u201cShould I send a press release about this?\u201d<\/p>\n
It tells me that publicity and author press releases are part of their book marketing plan. Publicity is a free way to get a huge credibility boost<\/a>, so I encourage authors to pursue it.<\/p>\n But\u00a0 That\u2019s why it\u2019s important to understand which situations are important enough to write and send a release.<\/p>\n You also need to know who to send it to, because it\u2019s not a one-media-list-fits-all situation.<\/p>\n A press release is also known as a news release \u2013 and for good reason. A press or news release needs to announce news<\/em>.<\/p>\n I always recommend running it through a “who cares?” filter. That will help you decide if it’s “news,” and who to send it to, as well.<\/p>\n If you find yourself in any of these newsworthy situations, consider writing and distributing a press release.<\/p>\n A\u00a0book announcement press release<\/a>\u00a0is an essential author marketing tool. In addition to sending it with media review copies, you\u2019ll add it to your website<\/a> and use it to interest bloggers and podcasters in your virtual book tour.<\/p>\n Send it to:<\/p>\n To generate attendance, announce your\u00a0book event<\/a>\u00a0with a press release that covers the basics \u2013 who, what, when, where, why, and how.<\/p>\n If you will be demonstrating how to do something, be sure to include that information. Anything visual will up the event\u2019s appeal to TV news assignment editors.<\/p>\n Send it to:<\/p>\n A \u201ctip sheet<\/a>,\u201d a specific type of press release that offers tips or advice in bulleted or numbered format, is one of the most effective ways to generate news media attention.<\/p>\n Send a general interest tip sheet to:<\/p>\n If your tip sheet advice is for a very specific, niche audience, send it to a more focused list of magazines, bloggers, and podcasters serving that audience.<\/p>\n Congratulations on that\u00a0book award<\/a>! There\u2019s a smaller media audience for this kind of news.<\/p>\n Send it to:<\/p>\n Have you surveyed your readers about a topic that will interest others, too? Maybe you\u2019ve asked them how they discover new books to read, where they buy their books, or what book format they prefer. If you write nonfiction, you might have issued a survey with questions related to your topic.<\/p>\n Share the results in a press release.<\/p>\n Send it to:<\/p>\n This is impressive. Provide the who, what, when, where, and why in your press release.<\/p>\n Send it to:<\/p>\n Conference speakers often work to expand their reach by doing industry trade magazine and local media interviews on site at the event. What\u2019s realistic or possible depends on factors that include your presentation topic, media outlets that will attend, and the size of the conference city (the larger the market, the less likely you are to interest local reporters in a conversation).<\/p>\n Write a short release with the who, what, when, where, and why \u2013 just the facts, ma\u2019am. Send it with a request for an on-site interview that includes what you\u2019d like to discuss and why they will be interested in that topic.<\/p>\n Send it to:<\/p>\n Congratulations! Write a short release with the facts and a brief bio.<\/p>\n Send it to:<\/p>\n Be sure to include information about the nonprofit you\u2019ll be serving in the press release.<\/p>\n Send it to:<\/p>\n Local journalists love when someone in the community can provide accurate, authoritative commentary on a breaking news story<\/a>. (Earlier this week, that might have been why it\u2019s wrong to assault a colleague at the Oscars.)<\/p>\n Summarize your perspective briefly in a press release; include your bio so it\u2019s clear you\u2019re qualified to speak on the topic.<\/p>\n Send it to:<\/p>\n The press isn\u2019t interested in these events:<\/p>\n These situations all have a place in your book marketing plan, but they won\u2019t generate publicity. Don\u2019t spend your time on press releases about any of them.<\/p>\n It’s easy for me to say “here’s what you need to know about author press releases,” but it doesn’t help if\u00a0 you don’t don’t know what a press release looks like, how to write one, or how to find those media outlets to send it to, right?<\/p>\n Here\u2019s information on this site that will help:<\/p>\n Finally, at a minimum, write a book announcement press release<\/a>. It\u2019s the most useful and versatile of these 10 options.<\/p>\n Which of these press releases have you created and sent out? In what other situations should authors send a press release? Please tell us in a comment.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"10 situations that warrant author press releases<\/h2>\n
1. Publishing a book<\/strong><\/h3>\n
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2. Doing a book signing and author presentation<\/strong><\/h3>\n
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3. Offering advice on a problem your target audience struggles with\u00a0<\/strong><\/h3>\n
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4. Won an award<\/strong><\/h3>\n
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5. Newsworthy survey results<\/strong><\/h3>\n
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6. Speaking at a conference or event\u00a0<\/strong><\/h3>\n
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7. Speaking at a conference or event and seeking media interviews on site<\/strong><\/h3>\n
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8. Elected to a leadership position in an industry association<\/strong><\/h3>\n
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9. Selected to serve on a board of directors\u00a0<\/strong><\/h3>\n
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10. Local perspective on a timely news topic<\/strong><\/h3>\n
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4 situations when you shouldn\u2019t send a press release<\/h2>\n
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Resources for author press releases<\/h2>\n
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