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{"id":15084,"date":"2022-03-30T07:00:31","date_gmt":"2022-03-30T12:00:31","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=15084"},"modified":"2023-12-07T21:34:15","modified_gmt":"2023-12-07T21:34:15","slug":"author-press-releases","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/author-press-releases\/","title":{"rendered":"Author press releases: 10 situations that deserve one and 4 that don\u2019t"},"content":{"rendered":"

I love it when an author asks me, \u201cShould I send a press release about this?\u201d<\/p>\n

It tells me that publicity and author press releases are part of their book marketing plan. Publicity is a free way to get a huge credibility boost<\/a>, so I encourage authors to pursue it.<\/p>\n

But\u00a0 That\u2019s why it\u2019s important to understand which situations are important enough to write and send a release.<\/p>\n

You also need to know who to send it to, because it\u2019s not a one-media-list-fits-all situation.<\/p>\n

10 situations that warrant author press releases<\/h2>\n

A press release is also known as a news release \u2013 and for good reason. A press or news release needs to announce news<\/em>.<\/p>\n

I always recommend running it through a “who cares?” filter. That will help you decide if it’s “news,” and who to send it to, as well.<\/p>\n

If you find yourself in any of these newsworthy situations, consider writing and distributing a press release.<\/p>\n

1. Publishing a book<\/strong><\/h3>\n

A\u00a0book announcement press release<\/a>\u00a0is an essential author marketing tool. In addition to sending it with media review copies, you\u2019ll add it to your website<\/a> and use it to interest bloggers and podcasters in your virtual book tour.<\/p>\n

Send it to:<\/p>\n