Amazon A+ content offers an opportunity for self-published authors to create an Amazon detail page that\u2019s visually comparable to what traditional publishers have been creating for years.<\/p>\n
A+ Content allows you to give readers more information through eye-catching images, text, and comparison tables that you add to your Amazon detail page. Publishers have long used this feature to add images and quote graphics<\/a> with early endorsements<\/a> in a way that made these editorial reviews pop on the page.<\/p>\n You can do this now, too, no matter what publishing model you’re using.<\/p>\n It\u2019s worth noting that readers have to scroll to find this \u201cbonus\u201d content on a book\u2019s detail page.<\/p>\n In most cases, this content sits below your book\u2019s cover\/description and the \u201cproducts related to this item\u201d<\/strong> feature and above the editorial reviews and product details<\/strong> sections. It’s right smack between them. You can\u2019t miss it when you scroll down.<\/p>\n [novashare_tweet tweet=”Amazon A+ content offers an opportunity for self-published authors to create an Amazon detail page that\u2019s visually comparable to what traditional publishers have been creating for years.” hide_hashtags=”true”]<\/p>\n Amazon provides everything you need to know to add A+ content, from the basic \u201cwhat is it?\u201d to design templates. The information is thorough and, honestly, impressive.<\/p>\n Use these Amazon links to read, learn, and create:<\/p>\n In theory, this is all you need. But I like to see examples of what my finished product could look like. Amazon does offer a few in that last bullet point link, but I went looking for more.<\/p>\n I asked my book marketing coaching clients and Facebook group members how they\u2019re using it.<\/p>\n Here are a few fiction and nonfiction examples to inspire you. (Click on each image to see it better if necessary.)<\/p>\n The Healthy Garden: Simple Steps for a Greener World<\/a> Out of Due Season: The First Transit <\/a> Sky’s Search for Ecohappiness<\/em> <\/a>by Julie Neustadter and Sandi Schwartz<\/strong><\/p>\n The Big Book of HR, 10th Anniversary Edition<\/a> I always recommend looking for as many examples in your genre or category<\/strong> as possible, especially from traditional publishers, before taking action. This will reveal norms and give you ideas.<\/p>\n When looking at examples, especially from best-sellers in your category, ask these questions:<\/p>\n Make sure your A+ Content adds value<\/strong>. What can you provide in a graphic that will help a reader decide to purchase your book?<\/p>\n Don’t overdo it.<\/strong> Just because you can add five design modules doesn’t necessarily mean you should. Keep your images and design simple and meaningful. Less is more.<\/p>\n Showcase your best selling points.<\/strong> Chances are, it\u2019s not your author bio, which is on the page already. But it might be a stellar editorial endorsement or images from the book \u2013 especially for gardening books like the one shown above or cookbooks.<\/p>\n Pay attention to the content restrictions<\/a>.<\/strong> That seems to be where authors are getting tripped up.<\/p>\n You still need a great cover and description.<\/strong> A+ content isn’t going to help a book with a crappy cover or a description that doesn’t sing. This isn’t a smoke-and-mirrors situation.<\/p>\n Have fun with it!<\/strong> This is a chance to be creative with Canva<\/a> or another image-creation tool. Give yourself time to experiment and make corrections. There\u2019s no rush, no deadline.<\/p>\n Are you using Amazon A+ Content on your detail page already? Give us a link to your book in the comments so we can see what you\u2019re doing and be inspired! \u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Amazon A+ content offers an opportunity for self-published authors to create an Amazon detail page that\u2019s visually comparable to what traditional publishers have been creating for years.<\/p>\n A+ Content allows you to give readers more information through eye-catching images, text, and comparison tables that you add to your Amazon detail page. Publishers have long used this feature to add images and quote graphics<\/a> with early endorsements<\/a> in a way that made these editorial reviews pop on the page.<\/p>\n You can do this now, too, no matter what publishing model you’re using.<\/p>\n","protected":false},"author":4,"featured_media":19452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[25,11,12],"tags":[1464,1465,1466,813],"class_list":["post-15121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiction","category-tactics","category-tools","tag-a","tag-amazon-a-content","tag-amazon-detail-page","tag-amazon-sales-page"],"yoast_head":"\nWhere is Amazon A+ content placed?<\/h2>\n
Getting started<\/h2>\n
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Amazon A+ Content examples<\/h2>\n
![\"\"](\"https:\/\/ir-na.amazon-adsystem.com\/e\/ir?source=bk&t=beckwithcommu-20&bm-id=default&l=ktl&linkId=68d23733cfa69504564ab071ba4cafd6&_cb=1650054603118\")
![\"Amazon](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2022\/04\/The-Healthy-Garden-300x300.png\")
<\/a><\/p>\n![\"\"](\"https:\/\/ir-na.amazon-adsystem.com\/e\/ir?source=bk&t=beckwithcommu-20&bm-id=default&l=ktl&linkId=4edb4f4b0af5da3eb5b4edf17777c858&_cb=1650055610366\")
![\"A+](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2022\/04\/Out-of-Due-Season.png\")
<\/a><\/p>\n<\/div>\n<\/div>\n![\"Amazon](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2022\/04\/Skys-Search-for-Ecohappiness-292x300.png\")
<\/a><\/p>\n![\"\"](\"https:\/\/ir-na.amazon-adsystem.com\/e\/ir?source=bk&t=beckwithcommu-20&bm-id=default&l=ktl&linkId=a026f0adf6d6685884861ec6eab114cf&_cb=1650055624456\")
![\"Amazon](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2022\/04\/The-Big-Book-of-HR.png\")
<\/a><\/p>\nA few tips<\/h2>\n
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![\"elevate](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2022\/04\/Amazon-A-Content.png\")
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