{"id":15279,"date":"2022-06-01T07:00:25","date_gmt":"2022-06-01T12:00:25","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=15279"},"modified":"2023-12-07T21:34:09","modified_gmt":"2023-12-07T21:34:09","slug":"when-good-enough-is-not-good-enough","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/when-good-enough-is-not-good-enough\/","title":{"rendered":"When \u201cgood enough\u201d is not good enough"},"content":{"rendered":"

When Julie Isaac shared her frustration about what is and isn’t “good enough” on Facebook, I asked her to turn it into a blog post for us. Julie is an award-winning author, editor, and writing coach who\u2019s passionate about helping nonfiction authors write, market, and monetize quality books. You can download her e-book, <\/em>7 Keys to a Successful Nonfiction Book (and Writing Career), at her website<\/a>.<\/em><\/p>\n

When \u201cgood enough\u201d is not good enough<\/h2>\n

By Julie Isaac<\/h3>\n

I recently took an author up on his free print book offer.<\/p>\n

I also bought the \u201cupsell\u201d or \u201corder bump\u201d \u2013 the special offer presented to me after I completed the form. It was a $20 printed journal (I love journals) based on the book.<\/p>\n

While I liked what the book had to say, the journal was another story. It consisted of seven sheets of standard 8\u00bd by 11-inch paper encased in a cover. And of the 14 pages of content, eight were exactly the same.<\/p>\n

\"\"<\/a><\/p>\n

Price and value<\/h2>\n

I\u2019ve certainly purchased products before that I didn\u2019t think were worth what I paid for them.<\/p>\n

I remember a $47 purchase that I thought was overpriced but would have seemed perfect (to me) at $27. But even though it felt like I\u2019d paid too much, it was still valuable information and I didn\u2019t regret buying it.<\/p>\n

This purchase felt different, though.<\/p>\n

When good is good enough<\/h2>\n

I’m a big believer in the idea that quality matters<\/em><\/a>.<\/p>\n

That\u2019s because a great book or product creates dedicated fans who want more from you. That leads to long-term success, whether that means they end up buying other books you\u2019ve written or additional products and services related to what your books teach.<\/p>\n

So, if perfectionism (or anything else) is keeping you stuck \u2013 if it\u2019s stopping you from putting yourself, your books, and your products out into the world \u2013 then you\u2019ve got a problem. In that case, if the book or product that isn\u2019t as good as you\u2019d like it to be, but is as good as you can make it at the time, publishing is an important step forward.<\/p>\n

Good is good enough in that case.<\/p>\n

How \u201cgood enough\u201d works in your favor<\/h2>\n

Even though your book isn\u2019t everything you\u2019d envisioned, publishing it may be just what you need to help you break through a creative or emotional block.<\/p>\n

You\u2019ll also gain valuable insight from the feedback you get from readers, as well as from going through the full publication and sales process.<\/p>\n

Your next book, product, or course will be better for having had that experience.<\/p>\n

When you\u2019re not helping anyone with \u201cgood enough\u201d<\/h2>\n

The free book I received had tons of exercises in it, which the author could have easily used to flesh out the accompanying journal. Yet, for whatever reason, he chose not to.<\/p>\n

A longer journal would still have been relatively simple to create. It would have been so much more valuable and supportive of the print book. And, it would have reinforced the book\u2019s primary goal, the outcome it wanted to help me achieve.<\/p>\n

For me, this is a powerful example of when being \u201cgood enough\u201d is not<\/em> good enough.<\/p>\n

Yes, he got an extra $20 from me, which helped him cover the cost of printing and mailing the book as well as paying for advertising. But he also lost a lot, because I will never give that man another penny of my money. I won\u2019t register for any online course; I won\u2019t pay for coaching.<\/p>\n

If he thinks it\u2019s okay to give so little value for \u201conly $20,\u201d will he also think it\u2019s okay to deliver little value for \u201conly $200\u201d or \u201conly $2,000?\u201d Think of all he has lost financially because of that substandard journal.<\/p>\n

And we\u2019re in the same niche. While I won\u2019t publicly shame him, I also will never recommend him to my thousands of followers. If anyone ever asks me what I think of him, I\u2019ll be honest.<\/p>\n

Content that helps readers makes a lasting impression<\/h2>\n

To be clear, quality is not about volume. My problem with the journal isn\u2019t about the number of pages.<\/p>\n

I\u2019ve known people who\u2019ve sold information that fit on just a few pages, and no one felt cheated because the information was so helpful. In fact, many people teach courses on creating \u201ctiny offers,\u201d but they emphasize making these brief and low-cost products highly actionable and truly helpful.<\/p>\n

When you can help your readers solve a problem or achieve a cherished goal, they\u2019ll remember you.<\/p>\n

[novashare_tweet tweet=”When you can help your readers solve a problem or achieve a cherished goal, they\u2019ll remember you.” hide_hashtags=”true”]<\/p>\n

Learn to recognize the difference<\/h2>\n

While I encourage you not to let perfectionism stop you from publishing and putting your work out into the world, whether it\u2019s a blog post, a book, or a course, it\u2019s also important to \u2013 as best you can from where you are \u2013 strive to be helpful and deliver real value.<\/p>\n

The idea that \u201cgood enough is good enough\u201d is meant to free you from whatever\u2019s keeping you stuck, not give you permission to cut corners and prioritize fast and easy over providing quality content.<\/p>\n

[novashare_tweet tweet=”The idea that \u201cgood enough is good enough\u201d is meant to free you from whatever\u2019s keeping you stuck, not give you permission to cut corners and prioritize fast and easy over providing quality content.” hide_hashtags=”true”]<\/p>\n

It\u2019s up to you to find the sweet spot that allows you to publish valuable content that you feel good about in a consistent and timely manner.<\/p>\n

How do you tell the difference between \u201cgood enough\u201d and not yet \u201cgood enough?\u201d Please tell us in a comment. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\"Julie<\/a>When Julie Isaac shared her frustration about what is and isn’t “good enough” on Facebook, I asked her to turn it into a blog post for us. Julie is an award-winning author, editor, and writing coach who\u2019s passionate about helping nonfiction authors write, market, and monetize quality books. You can download her e-book, <\/em>7 Keys to a Successful Nonfiction Book (and Writing Career), at her website<\/a>.<\/em><\/p>\n

When \u201cgood enough\u201d is not good enough<\/h2>\n

By Julie Isaac<\/h3>\n

I recently took an author up on his free print book offer.<\/p>\n

I also bought the \u201cupsell\u201d or \u201corder bump\u201d \u2013 the special offer presented to me after I completed the form. It was a $20 printed journal (I love journals) based on the book.<\/p>\n

While I liked what the book had to say, the journal was another story. It consisted of seven sheets of standard 8\u00bd by 11-inch paper encased in a cover. And of the 14 pages of content, eight were exactly the same.<\/p>\n","protected":false},"author":3,"featured_media":19442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[49,11],"tags":[1476,1477,91,1478,1479],"class_list":["post-15279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-columns","category-tactics","tag-good-enough","tag-julie-isaac","tag-quality","tag-quality-matters","tag-value"],"yoast_head":"\nWhen \u201cgood enough\u201d is not good enough - Build Book Buzz<\/title>\n<meta name=\"description\" content=\"For authors, sometimes "good enough" is exactly that. 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