\u201cOwned\u201d media can help boost book publicity<\/strong><\/h3>\n

\u201cOwned\u201d media is content you control \u2013 your website and blog.<\/p>\n

Having lots of relevant content on your website will help you show up higher in search engine results when a journalist is looking for a source like you.<\/p>\n

Quality owned media can also boost your credibility.<\/p>\n

Think in terms of:<\/p>\n

\n
• Blog posts<\/li>\n
• Articles that you write about your topic that you can add to your site, separate from a blog (or in place of it). Mimic newspaper style.<\/li>\n
• Press releases<\/li>\n
• Q&As<\/li>\n
• Video<\/li>\n
• Infographics<\/li>\n<\/ul>\n

  One more book publicity tip from me<\/h2>\n

  I\u2019ll add one more tip from my experience as a freelance writer: Zero in on a few media outlets, study what they use, and show that your idea is a good fit for them when you pitch.<\/p>\n

  Publicists pitch me all day, every day. Most come to me because I\u2019m in a media database with a few broad topics such as \u201csmall business\u201d linked to my name.<\/p>\n

  Most of the pitches I receive have nothing to do with what I write about.<\/p>\n

  But those that do? I pay attention. When I get a pitch from a publicist who not only knows what I write about but what outlets I write it for, I notice. And I read those pitches.<\/p>\n

  Some I save for future use and some I respond to immediately not because I like their story idea, but because the source they\u2019re pitching is a good fit for something else I\u2019m working on at the moment.<\/p>\n

  When that happens, we\u2019re all happy.<\/p>\n

  A little homework goes a long way.<\/p>\n

  Have you been able to get news media attention for your book? Please tell us about it in a comment.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

  <\/a><\/p>\n

  I\u2019m a big proponent of publicity \u2013 news media attention.<\/p>\n

  Book publicity is free, it gives you and your book a huge credibility boost, and it\u2019s not too hard to get when you know what you\u2019re doing.<\/p>\n

  To \u201cknow what you\u2019re doing,\u201d you just have to spend a little time educating yourself. You\u2019ll find lots of how-to content on this site that will help with that. (Use the search box on the right in desktop view, at the bottom with mobile.)<\/p>\n","protected":false},"author":4,"featured_media":19436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,11],"tags":[864,163,1487,506],"class_list":["post-15333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-publicity","category-tactics","tag-author-publicity","tag-book-publicity-2","tag-journalists","tag-pitch"],"yoast_head":"\n