{"id":15333,"date":"2022-06-22T07:00:25","date_gmt":"2022-06-22T12:00:25","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=15333"},"modified":"2023-12-07T21:34:08","modified_gmt":"2023-12-07T21:34:08","slug":"get-more-author-and-book-publicity","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/get-more-author-and-book-publicity\/","title":{"rendered":"Use these webinar takeaways to get more author and book publicity"},"content":{"rendered":"<p>I\u2019m a big proponent of publicity \u2013 news media attention.<\/p>\n<p>Book publicity is free, it gives you and your book a huge credibility boost, and it\u2019s not too hard to get when you know what you\u2019re doing.<\/p>\n<p>To \u201cknow what you\u2019re doing,\u201d you just have to spend a little time educating yourself. You\u2019ll find lots of how-to content on this site that will help with that. (Use the search box on the right in desktop view, at the bottom with mobile.)<\/p>\n<h2>Where are the book publicity opportunities?<\/h2>\n<p>A key piece of that education process is familiarizing yourself with media outlets and what they cover.<\/p>\n<p>You\u2019ve probably noticed that the media landscape has changed fairly significantly in recent years. For example, there are fewer daily newspapers, and those that are still with us are understaffed.<\/p>\n<p>But there are many other content-based platforms now, including blogs, podcasts, and brand sites that use reported articles in ways that educate and serve their target audiences.<\/p>\n<h2>Insights from ExpertFile webinar<\/h2>\n<p>With that in mind, I recently watched the \u201cBeyond the Media Pitch: How to Secure Better Coverage in Today\u2019s Noisy Market\u201d webinar hosted by <a href=\"https:\/\/expertfile.com\/\">ExpertFile<\/a>, a company that helps connects journalists with sources and research data. Veteran former network journalist Wilf Dinnick, founder of <a href=\"https:\/\/www.missiona.ca\/\">Mission A<\/a>, was the presenter.<\/p>\n<p>Even though the webinar was geared more toward PR people at organizations with lots of subject matter experts on staff \u2013 think higher education and healthcare organizations \u2013 I knew I could find a few \u201cahas!\u201d to share with you.<\/p>\n<p>Here are some takeaways that are relevant to authors.<\/p>\n<h3><strong>About journalists<\/strong><\/h3>\n<ul>\n<li>Many are young. That means you pitch them (try to sell them on an article or segment idea) differently than you\u2019d <a href=\"https:\/\/buildbookbuzz.com\/8-ways-to-pitch-media-outlets\/\">pitch<\/a> me.<\/li>\n<li>Younger journalists are often socially conscious.<\/li>\n<li>On average, they cover four beats (topics), file five stories a week, and their stories are presented in more than one format.<\/li>\n<\/ul>\n<h3><strong>What do journalists want from you?<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/buildbookbuzz.com\/generating-article-ideas-for-book-publicity\/\">Ideas<\/a> that are <a href=\"https:\/\/buildbookbuzz.com\/opportunistic-book-publicity\/\">relevant<\/a> to what people are talking about today<\/li>\n<li>A good story that is:\n<ul>\n<li>Fresh<\/li>\n<li>Visual<\/li>\n<li>Offers exclusive and\/or surprising data<\/li>\n<\/ul>\n<\/li>\n<li>Data<\/li>\n<li>Expert sources<\/li>\n<li>Pitches that show you understand their target audience<\/li>\n<li>Short pitches with quick facts<\/li>\n<li>New angles for COVID-19 coverage<\/li>\n<li>Feel-good stories<\/li>\n<li>Ideas that help further diversity, equity, and inclusion<\/li>\n<\/ul>\n<h3><strong>Ways to make your story idea a little more unique<\/strong><\/h3>\n<ul>\n<li>Localize a national story<\/li>\n<li>Broaden a story to a larger audience<\/li>\n<li>Be counter-intuitive<\/li>\n<\/ul>\n<h3><strong>What does the \u201cperfect pitch\u201d look like?<\/strong><\/h3>\n<ul>\n<li>Arrives on a Tuesday or Wednesday morning<\/li>\n<li>Subject line that\u2019s 25 to 30 characters long<\/li>\n<li>No more than 200 words<\/li>\n<li>Includes no more than two links to more information<\/li>\n<\/ul>\n<h3><strong>\u201cOwned\u201d media can help boost book publicity<\/strong><\/h3>\n<p>\u201cOwned\u201d media is content you control \u2013 your website and blog.<\/p>\n<p>Having lots of relevant content on your website will help you show up higher in search engine results when a journalist is looking for a source like you.<\/p>\n<p>Quality owned media can also boost your credibility.<\/p>\n<p>Think in terms of:<\/p>\n<ul>\n<li>Blog posts<\/li>\n<li>Articles that you write about your topic that you can add to your site, separate from a blog (or in place of it). Mimic newspaper style.<\/li>\n<li>Press releases<\/li>\n<li>Q&amp;As<\/li>\n<li>Video<\/li>\n<li>Infographics<\/li>\n<\/ul>\n<h2>One more book publicity tip from me<\/h2>\n<p>I\u2019ll add one more tip from my experience as a freelance writer: Zero in on a few media outlets, study what they use, and show that your idea is a good fit for them when you pitch.<\/p>\n<p>Publicists pitch me all day, every day. Most come to me because I\u2019m in a media database with a few broad topics such as \u201csmall business\u201d linked to my name.<\/p>\n<p>Most of the pitches I receive have nothing to do with what I write about.<\/p>\n<p>But those that do? I pay attention. When I get a pitch from a publicist who not only knows what I write about but what outlets I write it for, I notice. And I read those pitches.<\/p>\n<p>Some I save for future use and some I respond to immediately not because I like their story idea, but because the source they\u2019re pitching is a good fit for something else I\u2019m working on at the moment.<\/p>\n<p>When that happens, we\u2019re all happy.<\/p>\n<p>A little homework goes a long way.<\/p>\n<p><em>Have you been able to get news media attention for your book? Please tell us about it in a comment.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2022\/06\/Use-these-webinar-takeaways-to-get-more-author-and-book-publicity.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15338\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2022\/06\/Use-these-webinar-takeaways-to-get-more-author-and-book-publicity.png\" alt=\"book publicity\" width=\"620\" height=\"413\" \/><\/a><\/p>\n<p>I\u2019m a big proponent of publicity \u2013 news media attention.<\/p>\n<p>Book publicity is free, it gives you and your book a huge credibility boost, and it\u2019s not too hard to get when you know what you\u2019re doing.<\/p>\n<p>To \u201cknow what you\u2019re doing,\u201d you just have to spend a little time educating yourself. You\u2019ll find lots of how-to content on this site that will help with that. (Use the search box on the right in desktop view, at the bottom with mobile.)<\/p>\n","protected":false},"author":4,"featured_media":19436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,11],"tags":[864,163,1487,506],"class_list":["post-15333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-publicity","category-tactics","tag-author-publicity","tag-book-publicity-2","tag-journalists","tag-pitch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - 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