Speaking to your people<\/strong><\/p>\n

Writing for a specific target audience is as important for novelists as for anyone else who communicates. But novels offer a different set of target-marketing challenges compared to informational nonfiction.<\/p>\n

You\u2019ll be way ahead in your book\u2019s success if you craft your target marketing through the whole process, from planning to selling. The clues I\u2019ve given you might not all work for your book, and any one might not represent your whole audience. But if you look for opportunities in them, you might find that a simple tweak in your story or a new direction in your promotion can bring your target market into focus and help you sell more books.<\/p>\n

Do you struggle to find your book’s\u00a0target audience? Tell us why.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"