Affiliate Disclosure:<\/strong> This post contains Amazon Associate links, which means if you click on them and make a purchase, I will receive a couple of pennies (at no extra charge to you). <\/em><\/p>\n I never know if I should be relieved or disappointed when I read a book about book marketing that validates what I already know.<\/p>\n The validation is definitely reassuring. But, I do love when the hours I spend reading someone else\u2019s take on the subject gives me a few major \u201cahas.\u201d<\/p>\n In this case, the lack of new insights for me is because How to Sell Your Book Today: Focus Your Book Marketing for the New Economy<\/a> Here\u2019s my take on this book.<\/p>\n \u201cHow can you sell your book in today\u2019s new world of social distancing?\u201d reads the first sentence of the book\u2019s description. That\u2019s soon followed by \u201cSo how do you market your book when you can\u2019t hold an in-person event of more than a few people? Go digital.\u201d<\/p>\n Because of this, I expected How to Sell Your Book Today<\/a>,<\/em> published in 2021, to focus completely on online strategies and tactics. It doesn’t though, and that’s okay.<\/p>\n But because of that \u201cselling books during the COVID lockdown\u201d positioning, I was surprised that the section on book launches included more specific information for in-person events than for virtual launch events. I expected to read tips for creating an engaging Zoom book party, something authors struggle with even today.<\/p>\n The content is relevant even now, as in-person events have returned for many.<\/p>\n Chapter 3, “Marketing basics,”<\/strong> is excellent. Its \u201c10 Things to Remember\u201d list<\/strong> that includes \u201cThe day you stop marketing your book is the day it stops selling,\u201d<\/em> is exactly what authors need to hear. I was high-fiving Karen as I read that section.<\/p>\n![\"\"](\"https:\/\/ir-na.amazon-adsystem.com\/e\/ir?source=bk&t=beckwithcommu-20&bm-id=default&l=ktl&linkId=2d51692202e480ddda6f97f7dfc696e0&_cb=1678809439994\")
Don\u2019t let the book\u2019s description fool you<\/h2>\n
![\"book](\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2023\/03\/How-to-Sell-Your-Book-Today.jpg\")
<\/a>The book includes a fair amount of information on in-person tactics. It felt like Karen wrote the book pre-pandemic, then tweaked the title and description to make it more timely.<\/p>\nWhat I like most about the book<\/h2>\n