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{"id":16318,"date":"2023-03-22T07:00:11","date_gmt":"2023-03-22T12:00:11","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=16318"},"modified":"2023-12-07T21:33:42","modified_gmt":"2023-12-07T21:33:42","slug":"is-stratton-press-a-publishing-predator","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/is-stratton-press-a-publishing-predator\/","title":{"rendered":"Is Stratton Press a publishing predator? Here’s everything you need to know"},"content":{"rendered":"
I got a call from Stratton Press. Here's what happened and how you can protect yourself from the many publishing predators stalking you now.<\/em><\/pre>\nI received an interesting voicemail message earlier this month.<\/p>\n
\u201cHi Sandra, this is Ann and I’m calling from Stratton Direct. We want you to send us copies of your book, Streetwise Complete Publicity Plans<\/em>. And we are interested to display your book in our physical bookstore in Manhattan. And this is at no cost to you. Just send us the copies and give me a call as soon as you get this so we can provide you more details. My number is\u2026.\u201d<\/p>\n
Stratton Direct is the marketing arm of Stratton Press, an author services company.<\/p>\n
Here are four reasons I was surprised by the call:<\/p>\n
\nAdams Media published Streetwise Complete Publicity Plans<\/em> in 2003<\/strong>.<\/li>\n
Considering I wrote it 20 years ago, it is woefully out of date<\/strong>.<\/li>\n
It has been out of print<\/strong> for years<\/em>.<\/li>\n
Unlike many other authors, I haven\u2019t been inundated with unsolicited calls or emails from companies like this. I thought it was because my print-format books are traditionally published<\/strong>. I was wrong.<\/li>\n<\/ol>\nSo of course, I called her back. And took notes.<\/p>\n
Why did Ann call?<\/h2>\nAnn wanted to offer me shelf space in a brick-and-mortar store for this out-of-print, out-of-date book.<\/p>\n
She could accept up to 10 copies. They would keep 10 to 25% of the retail price; I would keep the rest.<\/p>\n
She said she was looking at the book on its Amazon sales page, yet, she asked questions that were answered on that screen. \u201cWho published the book?\u201d \u201cWhat\u2019s the ISBN number?\u201d <\/em><\/p>\n
But \u201cHow is it selling?\u201d<\/em> Come on, Ann. It\u2019s a how-to book that\u2019s 20 years old. How do you think it\u2019s selling?<\/p>\n
The old \u201cYou\u2019re an important author\u201d trick<\/h2>\nI asked what put me on her radar. \u201cYou\u2019re an important author!\u201d<\/em> she said.<\/p>\n
<\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/raspberry-blowing-raspberries-blow-a-ZaF4Vl1NQxwaVsStQU\">via GIPHY<\/a><\/p>\n<p>I could hear my Dad saying, <em>\u201cDon\u2019t kid a kidder.\u201d<\/em><\/p>\n<p>I still don\u2019t know how or why I was targeted, or why anyone else is. <strong>If you do, please explain it in the comments.<\/strong><\/p>\n<h2>But, wait! There\u2019s more!<\/h2>\n<p>Ann asked about my marketing strategy. Have I gotten it into local bookstores, she wondered. She didn\u2019t seem to understand that a book that\u2019s part of a series from a major publisher has more than local distribution. It\u2019s in stores nationwide.<\/p>\n<p>Or in my case, <em>was<\/em>.<\/p>\n<p>After asking me about my goal for the book, <strong>I gave her the answer she wanted: To sell as many books as possible.<\/strong> That <em>was<\/em> the goal 20 years ago, anyway. (Did she not notice that detail?)<\/p>\n<p><strong>That\u2019s the answer that unlocked the full pitch.<\/strong><\/p>\n<p>Why, they have a \u201ccomplete book selling system\u201d that I can take advantage of! It includes placement in their \u201cexclusive online store.\u201d And I can keep 100% of sales from that store.<\/p>\n<p><em>\u201cEvery sale you make goes into your bank account,\u201d<\/em> she assured me.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/2u11zpzwyMTy8\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/swag-money-make-it-rain-2u11zpzwyMTy8\">via GIPHY<\/a><\/p>\n<p>All I need to do is send her my book\u2019s manuscript so Stratton Press can republish it under its name.<\/p>\n<p>My book will get its own sales page in their online store. They\u2019ll market it aggressively on social media.<\/p>\n<p><strong>The new book, personal sales page, and \u201caggressive\u201d promotion will cost me $3,000.<\/strong> That fee includes warehouse storage for what would be a print-on-demand book, too\u2026even though no storage is required for books that are printed and shipped only after people order them.<\/p>\n<h2>Here\u2019s why the Stratton Press pitch is stupid<\/h2>\n<p>Stratton Press\u00a0 is charging a fee for services. But those services have no value.<\/p>\n<p>You have a book already. Why do you need to re-publish it with an operation that\u2019s trawling the internet for authors to flatter? (I refer back to that \u201cimportant author\u201d statement above.)<\/p>\n<p>Plus,<strong> readers don\u2019t buy books from unknown sites like this.<\/strong> They want to buy books from trusted retailers \u2013 Amazon, <a href=\"https:\/\/bookshop.org\/\">Bookshop<\/a>, Barnes &amp; Noble, etc. (If you\u2019re trying to <a href=\"https:\/\/buildbookbuzz.com\/should-you-sell-your-books-from-your-website\/\">sell your book from your own website<\/a>, you understand this.)<\/p>\n<p>What\u2019s more, the Stratton Direct\/Stratton Press website clearly targets authors, not readers. That\u2019s a huge clue that the company\u2019s goal is to fleece authors, not readers.<\/p>\n<p>[novashare_tweet tweet=&#8221;PREDATOR ALERT: Readers don\u2019t buy books from unknown sites. They want to buy books from trusted retailers&#8221; hide_hashtags=&#8221;true&#8221;]<\/p>\n<h2>Don\u2019t fall for it<\/h2>\n<p>There are NO reasons for you to buy a Stratton Direct\/Stratton Press package. None. Zero. Zip. Nada.<\/p>\n<p>That physical bookstore in Manhattan? It\u2019s \u201ccoming this 2023.\u201d (But that&#8217;s more hopeful than &#8220;next 2023,&#8221; right?) Will it ever open? I don\u2019t know, but I\u2019m pretty sure readers won\u2019t be shopping there.<\/p>\n<p><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2023\/03\/Is-there-really-a-Stratton-Press-bookstore..png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16329\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2023\/03\/Is-there-really-a-Stratton-Press-bookstore.-300x154.png\" alt=\"Stratton Press imaginary bookstore\" width=\"400\" height=\"205\" \/><\/a><\/p>\n<p>What can this unknown bricks-and-mortar store (that doesn\u2019t exist yet) offer that a favorite indie store can\u2019t? More outdated, out-of-print books like mine.<\/p>\n<p>I think this \u201ccoming soon\u201d store was thrown into the mix to tempt authors who desperately want bookstore distribution, but can\u2019t get it, don&#8217;t you?<\/p>\n<h2>6 signs you\u2019ve heard from a predator<\/h2>\n<p>I returned Ann\u2019s phone call because I knew it was from some type of author services company preying on authors who are vulnerable to flattery or other trickery.<\/p>\n<p>I can see why the package offered to me would be attractive to those who are less informed and less cynical than I am. The sample book pages on the Stratton Press site that Ann sent me links to are lovely.<\/p>\n<p>But that\u2019s just smoke and mirrors.<\/p>\n<p>Here are six signs to watch for so you don\u2019t become the victim of a publishing predator.<\/p>\n<h3><strong>1. They call\u00a0<\/strong><\/h3>\n<p>Legitimate publishers aren\u2019t calling authors with published books. They just aren\u2019t. And they certainly aren\u2019t calling authors who aren&#8217;t already selling a lot of books.<\/p>\n<p>Their goal is to convince you that they can sell lots and lots of books for you.<\/p>\n<p>They can\u2019t.<\/p>\n<p>[novashare_tweet tweet=&#8221;PREDATOR ALERT: Legitimate publishers aren\u2019t calling authors with published books.&#8221; hide_hashtags=&#8221;true&#8221;]<\/p>\n<h3><strong>2. They send email messages<\/strong><\/h3>\n<p>See above \u2013 the good guys aren\u2019t sending emails to unknown authors, either. Delete.<\/p>\n<h3><strong>3. They flatter you<\/strong><\/h3>\n<p>I understand how anyone might be susceptible to a pitch from someone who says they represent a book publisher. We all want to think our books are so special that they attract strangers who will take those books to the next level.<\/p>\n<p>Push past that temptation to think that maybe, <em>just maybe<\/em>, they are legit. If enough of us hang up the phone, flattery will get them nowhere.<\/p>\n<h3><strong>4. They use bait and switch tactics<\/strong><\/h3>\n<p>My conversation went from \u201cWe\u2019ll stock your book for free in our physical bookstore\u201d to \u201cand for $3,000, we\u2019ll do these other things of no value to you\u201d pretty quickly.<\/p>\n<h3><strong>5. Googling the company name plus \u201ccomplaints,\u201d \u201cscam,\u201d or \u201cpredator\u201d generates results<\/strong><\/h3>\n<p>This is the first thing I do when someone in the <a href=\"https:\/\/www.facebook.com\/groups\/BuildBookBuzz\">Build Book Buzz Book Marketing Group on Facebook<\/a> asks about a publisher.<\/p>\n<h3><strong>6. The company is on the ALLi Self-Publishing Services naughty list<\/strong><\/h3>\n<p>The <a href=\"https:\/\/selfpublishingadvice.org\/best-self-publishing-services\/\">Alliance of Independent Authors<\/a> \u2013 ALLi \u2013 maintains a helpful list of author services companies along with ratings:<\/p>\n<ul>\n<li>Excellent<\/li>\n<li>Recommended<\/li>\n<li>Mixed<\/li>\n<li>Caution<\/li>\n<li>Watchdog Advisory<\/li>\n<\/ul>\n<p>Stratton Press, <a href=\"https:\/\/selfpublishingadvice.org\/best-self-publishing-services\/\">on page 17 of the list<\/a>, is in the next-to-the-worst category, \u201cCaution.\u201d Those are \u201cServices that do not currently align with ALLi\u2019s Code of Standards.\u201d<\/p>\n<h2>Don\u2019t take the bait<\/h2>\n<p>Here are three ways to avoid paying for services you don\u2019t need and that won\u2019t help:<\/p>\n<ul>\n<li><strong>Stifle your ego.<\/strong> These people aren\u2019t calling because your book is special. They\u2019re calling because they hope you\u2019re a sucker.<\/li>\n<li><strong>Don\u2019t return a call from anyone who says they\u2019re an agent, publisher, or marketer.<\/strong> Honest, successful people in these categories don\u2019t cold-call unknown authors.<\/li>\n<li><strong>Keep your credit card in your wallet.<\/strong> Before spending money with \u201cservice providers\u201d soliciting your business, Google them using the tip above.\u00a0<span style=\"color: #333333; font-style: normal; font-weight: 400;\">Check the\u00a0<\/span><a style=\"font-style: normal; font-weight: 400; line-height: 28.8px; text-decoration-line: none;\" href=\"https:\/\/selfpublishingadvice.org\/best-self-publishing-services\/\">ALLi watchdog list<\/a><span style=\"color: #333333; font-style: normal; font-weight: 400;\">.\u00a0<\/span>Ask authors in online groups what they know about the companies.<\/li>\n<\/ul>\n<h3><em>Spread the word<\/em><\/h3>\n<p>That last point about sharing predator information with other authors is important. One of the best ways to minimize the damage caused by companies that prey on us is to choke off their supply of unsuspecting writers.<\/p>\n<p>The more we talk about and share information about these companies, the more we can help our author peers. <strong>You can help immediately by sharing this article in author groups.<\/strong><\/p>\n<p>I\u2019m glad this happened to me. It offered a firsthand look at how these goobers operate. I hope that sharing my experience here has helped you, too.<\/p>\n<p><em>I probably haven\u2019t identified all of the signs of a predator. What would you add to this list? Please tell us in a comment. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2023\/03\/Is-Stratton-Press-a-publishing-predator-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16328\" src=\"https:\/\/buildbookbuzz.com\/wp-content\/uploads\/2023\/03\/Is-Stratton-Press-a-publishing-predator-.jpg\" alt=\"Stratton Press\" width=\"620\" height=\"413\" \/><\/a><\/p>\n<p>I received an interesting voicemail message earlier this month.<\/p>\n<p>\u201cHi Sandra, this is Ann and I&#8217;m calling from Stratton Direct. We want you to send us copies of your book, <em>Streetwise Complete Publicity Plans<\/em>. And we are interested to display your book in our physical bookstore in Manhattan. And this is at no cost to you. Just send us the copies and give me a call as soon as you get this so we can provide you more details. My number is\u2026.\u201d<\/p>\n<p>Stratton Direct is the marketing arm of Stratton Press, an author services company.<\/p>\n<p>Here are four reasons I was surprised by the call:<\/p>\n","protected":false},"author":4,"featured_media":19364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[25,20,157],"tags":[555,276,1558,1559,1560],"class_list":["post-16318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiction","category-news","category-stuff-that-annoys-me","tag-author-scams","tag-book-promotion-scam","tag-publishing-predator","tag-stratton-direct","tag-stratton-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Stratton Press a publishing predator? 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