Are you looking for a book marketing guide that will take your book to the next level? Read my review of the book \"From Book to Best Seller.\"<\/em><\/pre>\n
Affiliate Disclosure:<\/strong> This post contains Amazon Associate links, which means if you click on them and make a purchase, I will receive a couple of pennies (at no extra charge to you). <\/em><\/span><\/p>\n
Penny Sansevieri has created the book marketing guide that I wish I had the time to write.<\/p>\n
This is good news for me — I can stop feeling guilty about not writing my own guide. It’s even better news for you. Penny’s From Book to Best Seller: The Savvy Author’s Guide to Book Promotion, Smart Branding, and Longterm Success<\/em><\/a> will take your book to the next level.<\/p>\n
Note that this is not a \u201cbook marketing basics\u201d book, though. As Penny writes in the introduction, \u201cIf you want some basic book marketing ideas, From Book to Best Seller<\/em> isn\u2019t for you. But if you\u2019re ready to up level your marketing, then you\u2019ve come to the right place.\u201d<\/p>\n
So who is Penny Sansevieri?<\/p>\n
What you need to know about the author<\/h2>\n
I continually refer authors to veteran book publicist Penny Sansevieri, founder of Author Marketing Experts, Inc<\/a>., because Penny is very good at what she does.<\/p>\n
She\u2019s more than competent, though. Penny is an innovator who tests, measures, and tests some more before bringing new book promotion ideas to her clients.<\/p>\n
Just one example: When I ran into Penny at a conference several years ago, she showed me the new book character trading cards she created to help promote a client\u2019s novel. They were colorful, fun, and unique. They were popular, too.<\/p>\n
From Book to Best Seller<\/em> highlights<\/h2>\n
<\/a>Penny has written the most comprehensive, here\u2019s-how-to-do-it guide for next-level book marketing that I\u2019ve seen. Here are a few highlights, starting with the table of contents.<\/p>\n
How many nonfiction tables of content have you seen with nonspecific and uninspired chapter titles? Nothing turns me off quicker.<\/p>\n
Chapter titles within the three parts of From Book to Best Seller<\/em><\/a> include \u201cKey Ways to Make Sure Your Website is Helping You Sell More Books\u201d and \u201cBeing Obsessed With Your Reader Will Help You Sell More Books.\u201d Each is loaded with what you need to know and instruction on how to use it or take action.<\/p>\n
Here are just a handful of the specifics in this book marketing guide that resonated with me on your behalf:<\/p>\n
\n
Social media engagement is more important<\/strong> than the number of followers; you\u2019ll learn best practices for generating that engagement.<\/li>\n
If you read nothing else, read the website chapter<\/strong> mentioned above, and take note of how you need a goal for your site.<\/li>\n
While many authors say they need to find more readers, Penny points out that authors don\u2019t find readers \u2013 readers find books<\/strong>. Your goal is to get your book discovered by the right readers.<\/li>\n
Authors need super fans<\/a><\/strong>. How do you create super fans? It starts with a book that\u2019s so good that people rave about and recommend it.<\/li>\n
Will book clubs<\/strong> be interested in your book? Learn how to make that happen.<\/li>\n
The chapter on bookstagrammers<\/strong> will help those struggling with Instagram figure out how to make things happen there.<\/li>\n
Need video ideas<\/strong>? They\u2019re here, near the end of the book.<\/li>\n
The \u201cBonus Resources\u201d<\/strong> offered at the end of the book are a good example of how to use your book to get email subscribers. I hope they inspire you.<\/li>\n<\/ul>\n
Buy this book marketing guide, but pace yourself<\/h2>\n
There\u2019s potential for overwhelm because of the volume of information and the level of detail. That\u2019s a good thing, though. Just pace yourself.<\/p>\n
But, please, please<\/em>, don\u2019t skip to the topic that interests you the most before reading all of Part One: Setting the Stage for Success. Without that information, the material in Parts Two and Three are almost useless.<\/p>\n
I highly recommend From Book to Best Seller: The Savvy Author’s Guide to Book Promotion, Smart Branding, and Longterm Success<\/em><\/a>. Whether your sales are lackluster or you’re just ready to move to the next level, you’ll find what you need in this book.<\/p>\n
Have you read From Book to Best Seller? What did you think about it? Please tell us in a comment.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"
<\/a><\/p>\n
Penny Sansevieri has created the book marketing guide that I wish I had the time to write.<\/p>\n
This is good news for me — I can stop feeling guilty about not writing my own guide. It’s even better news for you. Penny’s From Book to Best Seller: The Savvy Author’s Guide to Book Promotion, Smart Branding, and Longterm Success<\/em><\/a> will take your book to the next level.<\/p>\n
Note that this is not a \u201cbook marketing basics\u201d book, though. As Penny writes in the introduction, \u201cIf you want some basic book marketing ideas, From Book to Best Seller<\/em> isn\u2019t for you. But if you\u2019re ready to up level your marketing, then you\u2019ve come to the right place.\u201d<\/p>\n
So who is Penny Sansevieri?<\/p>\n","protected":false},"author":4,"featured_media":19348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[25,126,11,12],"tags":[43,1576,35,163,1577,566],"class_list":["post-16572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiction","category-reviews","category-tactics","category-tools","tag-book-marketing","tag-book-marketing-guide","tag-book-promotion","tag-book-publicity-2","tag-from-book-to-best-seller","tag-penny-sansevieri"],"yoast_head":"\n