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{"id":16673,"date":"2023-07-05T07:00:10","date_gmt":"2023-07-05T12:00:10","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=16673"},"modified":"2023-12-07T21:33:33","modified_gmt":"2023-12-07T21:33:33","slug":"amazon-is-summarizing-product-reviews-with-ai-are-book-reviews-next","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/amazon-is-summarizing-product-reviews-with-ai-are-book-reviews-next\/","title":{"rendered":"Amazon is summarizing product reviews with AI. Are book reviews next?"},"content":{"rendered":"
Amazon is testing summarizing product reviews with AI. What's the potential impact for reader reviews and book sales? <\/em><\/pre>\n
As reported by CNBC<\/a> and a sharp marketer<\/a> who monitors the world\u2019s largest online retailer for a living, Amazon is testing the use of generative artificial intelligence (AI) to summarize some product reviews. Generative AI<\/a> uses technology to produce content such as text, graphics, audio, and video.<\/p>\n
The summaries, which include a disclaimer that Amazon is using AI to create them, pull from user reviews to share what customers do and don\u2019t like about products. (See an example of a review here<\/a>.)<\/p>\n
In theory, they save discerning shoppers time scrolling through reviews for key product features and issues.<\/p>\n
Amazon hasn\u2019t officially announced that it\u2019s summarizing product reviews with AI, but it confirmed the news when asked by CNBC.<\/p>\n
Will Amazon roll this out to reader reviews?<\/h2>\n
You might be wondering if and when this will apply to reader reviews and the impact it might have on reviews and book sales.<\/p>\n
Nobody knows for certain, but we can make educated guesses.<\/p>\n
\u201cAmazon is always testing what converts better on their product pages. If they find that the AI-generated review summaries convert well on laundry machines, then they’ll likely roll it out for books as well,\u201d says Bryan Cohen<\/a>, author and CEO of Best Page Forward<\/a>.<\/p>\n
\"Kindlepreneur<\/a>
Dave Chesson<\/figcaption><\/figure>\n
Dave Chesson<\/a>, founder of Kindlepreneur<\/a>, a top marketing resource for authors, agrees. \u201cI think it makes sense to do it considering that when looking at the reviews of the book, as a shopper, it requires a lot of time to sift through the reviews and find one with legitimate, constructive feedback on the book,\u201d he says.<\/p>\n
Impact summarizing product reviews with AI might have on books<\/h2>\n
Authors engaged in the ongoing struggle to generate reader reviews might be concerned that AI-generated summaries will discourage reviewers. Amazon is probably tracking review trends as part of the test, too.<\/p>\n
Once readers realize that too-brief reviews \u2013 \u201cLoved it\u201d or \u201cHated it\u201d \u2013 don\u2019t contribute to meaningful summaries, they might get more specific.<\/strong><\/p>\n
Chesson has a concern about AI incorporating those too-brief reviews into summaries, too.<\/p>\n
\u201cIf they develop the system where it compiles the good and the bad to create two paragraphs, I worry what will happen when the feedback isn’t well-thought-out.<\/p>\n
\u201cFor example, I’ve seen negative reviews in the past where the reviewer will say something about how they haven’t read the book and then proceed to give an opinion. Or, perhaps there aren’t many negative reviews and so the system reaches and gives full discussions on things that aren’t really a thing,\u201d he says.<\/p>\n
[novashare_tweet tweet=”Once readers realize that too-brief reviews \u2013 \u201cLoved it\u201d or \u201cHated it\u201d \u2013 don\u2019t contribute to meaningful summaries, they might get more specific.” hide_hashtags=”true”]<\/p>\n
\"Nonfiction<\/a>
Stephanie Chandler<\/figcaption><\/figure>\n
Stephanie Chandler<\/a>, founder and CEO of the Nonfiction Authors Association<\/a>, shares his concern, adding, \u201cWhile they haven\u2019t yet mastered how to distinguish between poor product reviews and positive ones, surely they will figure out how to separate these details based on the starred reviews,\u201d she says.<\/p>\n
Encouraging readers to write more helpful reviews<\/h2>\n
Chandler believes authors can get ahead of this by encouraging readers to write more meaningful reviews.<\/p>\n
\u201cAs authors we may need to ask reviewers to get more specific with their feedback so that AI-generated review summaries are reflective of the content of the books,\u201d she adds.<\/strong><\/p>\n
\"Best<\/a>
Bryan Cohen<\/figcaption><\/figure>\n
Even so, Cohen wonders if readers will be disappointed by the new review experience if it rolls out to all product categories.<\/p>\n
\u201cIf these changes all come to pass, the next question will be how book reviewers will react to their words being summarized and then passed over,\u201d he notes.<\/p>\n
Upsides to summarizing product reviews with AI<\/h2>\n
Any flaws in the process will likely be eliminated by the time book reviews are summarized. When it happens, it\u2019s possible the AI-generated summaries will help readers make quicker decisions about what to read next.<\/p>\n
\u201cIf the AI system can help piece this together, which I think it can, this will create a much better shopping experience,\u201d Chesson says.<\/p>\n
A better customer experience can lead to higher sales for books that readers review favorably, too.<\/p>\n
\u201cIf the AI summaries help get a higher percentage of readers to buy, then both Amazon and the authors who publish there will be very happy,\u201d adds Cohen.<\/p>\n
\"book<\/a>Want to help readers write more meaningful reviews now? Download the Build Book Buzz Reader Book Review Forms<\/strong> now. There\u2019s one for fiction; another for nonfiction. They encourage reviews by taking the mystery out of the process for your fans. Learn more at https:\/\/buildbookbuzz.com\/reader-book-review-form\/<\/a><\/p><\/blockquote>\n
Do you think review summaries will help readers make better-informed decisions about what to buy and read? Why or why not? Please tell us in a comment. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"
\"Amazon<\/a><\/p>\n
As reported by CNBC<\/a> and a sharp marketer<\/a> who monitors the world\u2019s largest online retailer for a living, Amazon is testing the use of generative artificial intelligence (AI) to summarize some product reviews. Generative AI<\/a> uses technology to produce content such as text, graphics, audio, and video.<\/p>\n
The summaries, which include a disclaimer that Amazon is using AI to create them, pull from user reviews to share what customers do and don\u2019t like about products.<\/p>\n
In theory, they save discerning shoppers time scrolling through reviews for key product features and issues.<\/p>\n
Amazon hasn\u2019t officially announced that it\u2019s summarizing product reviews with AI, but it confirmed the news when asked by CNBC.<\/p>\n","protected":false},"author":4,"featured_media":19338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[145,20],"tags":[1588,689,1563,1589,1590,1096,1591],"class_list":["post-16673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-events","category-news","tag-ai","tag-amazon","tag-artificial-intelligence","tag-bryan-cohen","tag-dave-chesson","tag-stephanie-chandler","tag-summarizing-product-reviews-with-ai"],"yoast_head":"\nAmazon is summarizing product reviews with AI. 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