Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /srv/users/sandra/apps/sandra/public/wp-includes/functions.php on line 6114

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /srv/users/sandra/apps/sandra/public/wp-includes/functions.php:6114) in /srv/users/sandra/apps/sandra/public/wp-includes/rest-api/class-wp-rest-server.php on line 1893
{"id":16874,"date":"2023-09-27T07:00:52","date_gmt":"2023-09-27T12:00:52","guid":{"rendered":"https:\/\/buildbookbuzz.com\/?p=16874"},"modified":"2023-12-07T21:33:26","modified_gmt":"2023-12-07T21:33:26","slug":"the-great-instagram-glow-up","status":"publish","type":"post","link":"https:\/\/sandra.oddjar.com\/the-great-instagram-glow-up\/","title":{"rendered":"The great Instagram glow up: Are you shining your absolute brightest?"},"content":{"rendered":"
Not hitting your goals on Instagram? It's probably time for an Instagram glow up! IG pro Lara Ferrari walks you through the easy process. <\/em><\/pre>\n
I met\u00a0Lara Ferrari, <\/span>the founder of Lemon Friday<\/a>, when we spoke at the same virtual summit recently. I’m always impressed by other speakers at these events, but Lara stood out. So, of course I asked if she’d like to write a guest post for us here!<\/em><\/p>\n
Lara provides marketing support for authors who\u2019d rather be writing. As an Instagram specialist, she has personally helped more than 100 authors grow engaged communities of readers online. Lara’s tips, tools, and templates are designed to simplify and streamline your book marketing so you can build book buzz online without sacrificing precious writing time. As gifts are her love language, she would like to give you a free copy of her 10-step Glow Up Your Instagram guide for authors<\/a>! (I downloaded it as soon as I learned about it and I’m already working with it. Grab your copy!)\u00a0<\/strong><\/em><\/p>\n
The great Instagram glow up: Are you shining your absolute brightest?<\/h2>\n
By Lara Ferrari<\/h3>\n
Glow up <\/strong>\/\u0261lo\u028a \u028cp\/<\/p>\n
(Also known as glow-up or glo up or glo-up)<\/p>\n
Significant and positive changes made over time, resulting in an eventual version that\u2019s better in every way.<\/p>\n
Example sentence:<\/strong> \u201cAfter finding her purpose, embracing her individuality, and getting seriously strategic about connecting with the right readers, her author Instagram account experienced a remarkable glow up, attracting a wave of new and engaged followers.\u201d<\/em><\/p>\n
Synonyms: <\/strong>transformation, evolution, elevation, blossoming, maturation<\/p>\n
\"Instagram<\/a><\/h2>\n
More than a makeover<\/h2>\n
Don\u2019t confuse a glow up with a makeover.<\/strong><\/p>\n
Unlike a makeover, a glow-up is not about miraculously changing your Instagram account into something (or someone) else. It\u2019s not forced, it is not immediate, and it\u2019s definitely not surface level.<\/p>\n
An Instagram glow up is a gentler, more gradual, more genuine approach to improving your social media presence. Because it\u2019s based on embracing and showcasing your unique brand of magic, the result is a transformation that\u2019s not only long-lasting, but has a deep and meaningful impact on you and <\/em>your readers.<\/p>\n
After your glow up, not only will you attract more readers, but more of the right <\/em>readers will immediately recognize you as their perfect match.<\/strong><\/p>\n
If this resonates with you and your author account, let’s dive into the 10 steps to achieve your Instagram glow up<\/a>.<\/p>\n
[novashare_tweet tweet=”Unlike a makeover, a glow-up is not about miraculously changing your Instagram account into something (or someone) else. It\u2019s not forced, it is not immediate, and it\u2019s definitely not surface level.” hide_hashtags=”true”]<\/p>\n
How to tell if your account is overdue for a glow up<\/h2>\n
First, let\u2019s play a quick and easy game.<\/p>\n
I\u2019m going to give you a list of 10 statements and if any of them are true about your author account, you\u2019re going to give yourself a point. At the end, we\u2019ll add up your points and find out whether your author Instagram account could benefit from a glow up.<\/p>\n
    \n
  1. Your profile picture<\/strong> is not a clear and close-up shot of your lovely face.<\/li>\n
  2. Your username<\/strong> is hard to read or not obviously connected to writing.<\/li>\n
  3. Your \u201cname field<\/strong>\u201d is not being used or does not include words your ideal reader is searching for.<\/li>\n
  4. Your bio<\/strong> doesn\u2019t make it clear what readers can expect from your account or give them an incentive to stick around.<\/li>\n
  5. You\u2019re not entirely sure who you\u2019re trying to attract<\/strong>\u2026 or what your main goal is.<\/li>\n
  6. You\u2019re hiding your real self<\/strong>.<\/li>\n
  7. Your \u201caesthetic<\/strong>\u201d feels messy, haphazard, non-existent, or just doesn\u2019t match the style of your book.<\/li>\n
  8. You\u2019re posting captions<\/strong> with zero strategy or end goal.<\/li>\n
  9. You aren\u2019t using the Instagram \u201chighlights<\/strong>\u201d feature effectively.<\/li>\n
  10. Your own feed<\/strong> (the home page) doesn\u2019t inspire you.<\/li>\n<\/ol>\n
    Now for your results\u2026<\/p>\n
    If you scored 0 points: <\/strong><\/p>\n
    Congratulations! Your Instagram is perfection \u2013 don\u2019t you dare change a thing.<\/p>\n
    If you scored 1\u20132 points: <\/strong><\/p>\n
    Very impressive. You\u2019re basically an Instagram expert.<\/p>\n
    If you scored 3\u201310 points: <\/strong><\/p>\n
    Welcome to the club! You are perfectly primed for an Instagram Glow Up. Read on.<\/p>\n
    How to get your Instagram account glowing<\/h2>\n
    \"Instagram<\/a>Think of your Instagram glow up as steadily turning up the dimmer switch, getting brighter and brighter until eventually you shine a light so bright and distinctive that your ideal readers will be dazzled as they\u2019re drawn to you!<\/p>\n
    This means standing out for all the right reasons and it\u2019s where those 10 steps I mentioned come in.<\/p>\n
    No more hiding!<\/strong><\/h3>\n
    First of all, no more hiding behind profile pictures of books, or usernames and bios that don\u2019t proudly proclaim your purpose as a writer or your true value to your readers. Standing out for the right reasons means creating a space your ideal readers want<\/em> to hang out in.<\/p>\n
    In other words\u2026<\/p>\n
      \n
    • Personalize your profile picture<\/strong> with a clear headshot because this creates a sense of familiarity and trust.<\/li>\n
    • Pick a memorable username <\/strong>that makes it clear you are a writer.<\/li>\n
    • Craft a bio <\/strong>that appeals directly to your ideal readers and lets them know what they can expect.<\/li>\n
    • Choose a visual style<\/strong> that fits with the overall \u201cvibe\u201d you want for your account.<\/li>\n
    • Create \u201chighlights\u201d <\/strong>that showcase your top Stories, neatly organized into collections so it\u2019s easy for your readers to quickly find key info about you and your books.<\/li>\n<\/ul>\n
      These five steps are an excellent start to feeling glowy!<\/p>\n